Marc Abanto
mabanto.bsky.social
Marc Abanto
@mabanto.bsky.social
Digital Communications Consultant. #RaiseHigh alum.
I’ve finally had a chance to play around with the categorized inbox Apple forced onto Apple Mail in the most recent iOS update. It’s a total mess, with one feature in particular that is going to be a nightmare for email marketers.
February 11, 2025 at 2:30 PM
Apple Intelligence replaces email preview text with an AI-generated summary of the email. That's a big deal for email marketing! I have three initial observations as I've looked more deeply into this (and I've very curious what other email marketers think). www.inc.com/jason-aten/m...
Apple Made a Major Change to Apple Intelligence that Some People Aren’t Going to Like
Apple is enabling its AI features for everyone with a compatible device, like it or not.
www.inc.com
January 28, 2025 at 2:54 AM
Fellow digital comms people — I've heard of a few instances now where folks at nonprofits and political orgs are finding the DEIA federal snitch email addresses subscribed to their email lists. Look for DEIAreports@opm.gov, tracking@opm.gov, DEIAreports@opm.gov to find and remove.
January 24, 2025 at 7:42 PM
I miss being “it’s 14 degrees outside? A hoodie should be enough…why would I need gloves?” years old.
January 21, 2025 at 3:22 PM
I often have conversations with clients about whether or not to create an account on (insert new social platform). Read on for a story and 🧵 about why my answer is always, “yes.”
January 10, 2025 at 7:52 PM
It's outrageous that @fairfaxcounty.bsky.social schools will be closed for a fourth day in a row tomorrow. I try to be understanding when places not used to getting a ton of snow get a ton of snow, but it hasn't snowed since Monday — what exactly have folks been doing?
January 8, 2025 at 11:55 PM
I often tell my fundraising clients to test before, not during, big moments. That way you already know what an optimized email/page/post looks like when it really counts.

This is a recommendation I hope everyone has taken with their Thanksgiving dishes for tomorrow.
November 28, 2024 at 1:29 AM
Being a consultant I have several email accounts (and calendars, and docs) open all at once. Every few weeks Google signs me out of all of them at the same time. I know it’s for security purposes and for my own good but it’s one of the most annoying, regularly-occurring things about my job.
November 26, 2024 at 3:55 PM
Matt Gaetz confirming he won’t come back in the new Congress.
two men in suits and ties are waving their hands in a room .
ALT: two men in suits and ties are waving their hands in a room .
media.tenor.com
November 22, 2024 at 5:22 PM
It seems Gaetz could still try to get his seat back for the next Congress but any day where Matt Gaetz is not an elected official AND not the presumptive next AG is better than one where the opposite is true.
November 21, 2024 at 6:04 PM
I know there’s a lot going on right now, but we really need to have a discussion about calling posts on BlueSky “skeets.” Millennials, we’re really OK with this?
November 21, 2024 at 3:04 PM