The major conglomerate I looked at is Disney, more specifically Marvel Studios. They have released plenty of movies all meant to entertain while simultaneously shaping values and identities of the viewers. Not all the movies have been good, but some have given us heroes to inspire us. #UTcommtheory

One way I experienced context collapse is when I had an Instagram account designated for only my friends, and my family found it and requested to follow it. #UTcommtheory

An example of cognitive dissonance of mine is that I know I need to save money, but I have started buying energy drinks lately and it adds up quickly. #UTcommtheory