Luke Bailey
@lukebailey.bsky.social
we still live in a hellworld of our own making, but the memes are getting better. editorial innovation director at the i paper (which will be here very soon)
yeah, but people posting like they're engaged in a media criticism exercise isn't much better
February 27, 2025 at 7:04 PM
yeah, but people posting like they're engaged in a media criticism exercise isn't much better
London Economic is operated by Joe Media, who are owned by venture capitalists with links to fossil fuel industry
January 26, 2025 at 10:08 AM
London Economic is operated by Joe Media, who are owned by venture capitalists with links to fossil fuel industry
It was the Sissoko 'handball' in the 2019 UCL final, imv
January 25, 2025 at 4:12 PM
It was the Sissoko 'handball' in the 2019 UCL final, imv
imagine I posted that video of Richard Spencer getting decked while TWIABP plays, I just can't find it
January 20, 2025 at 4:56 PM
imagine I posted that video of Richard Spencer getting decked while TWIABP plays, I just can't find it
That and buying a keeper who thinks he's Ronaldhino
January 5, 2025 at 4:25 PM
That and buying a keeper who thinks he's Ronaldhino
But then that consumer probably isn't on £35k a year.
I'm not opposed to the idea of subscription overload, but I'm not sure this example demonstrates it. There are whales out there paying £500 a month for 100 different substacks. Who's to say what they will and won't stomach?
I'm not opposed to the idea of subscription overload, but I'm not sure this example demonstrates it. There are whales out there paying £500 a month for 100 different substacks. Who's to say what they will and won't stomach?
January 1, 2025 at 10:11 PM
But then that consumer probably isn't on £35k a year.
I'm not opposed to the idea of subscription overload, but I'm not sure this example demonstrates it. There are whales out there paying £500 a month for 100 different substacks. Who's to say what they will and won't stomach?
I'm not opposed to the idea of subscription overload, but I'm not sure this example demonstrates it. There are whales out there paying £500 a month for 100 different substacks. Who's to say what they will and won't stomach?
Genuinely, this would mean a total national spend on media of approx £30bn a year. The UK spends £23bn on alcohol.
January 1, 2025 at 9:31 PM
Genuinely, this would mean a total national spend on media of approx £30bn a year. The UK spends £23bn on alcohol.
People can also just not read the site. No one is being forced
December 31, 2024 at 9:08 PM
People can also just not read the site. No one is being forced
Sad to report it isn't. You also need affiliates, and events, and direct reader revenue (whether subscription or donation or both). Local news orgs didn't have the resources to build new revenue streams and that's why they got killed
December 31, 2024 at 9:06 PM
Sad to report it isn't. You also need affiliates, and events, and direct reader revenue (whether subscription or donation or both). Local news orgs didn't have the resources to build new revenue streams and that's why they got killed
What product were customers buying under a free-to-read programmatic ad sales model?
December 31, 2024 at 9:00 PM
What product were customers buying under a free-to-read programmatic ad sales model?
Less than the extra revenue gained from doing direct ad sales. Most outlets do a combination of both to maximise both revenue and minimise costs
December 31, 2024 at 8:57 PM
Less than the extra revenue gained from doing direct ad sales. Most outlets do a combination of both to maximise both revenue and minimise costs
The industry came up with a new business model instead, which was what you objected so strenuously to
December 31, 2024 at 8:55 PM
The industry came up with a new business model instead, which was what you objected so strenuously to
Less than the revenue gained. Hence why it's efficient.
December 31, 2024 at 8:50 PM
Less than the revenue gained. Hence why it's efficient.
We're gonna do it
December 31, 2024 at 8:42 PM
We're gonna do it
Incidentally, directly sold ads, by an ad sales department, often bring in 10 or 20x of the revenue per pageview. So most newspapers still find it efficient to sell ads directly.
December 31, 2024 at 8:41 PM
Incidentally, directly sold ads, by an ad sales department, often bring in 10 or 20x of the revenue per pageview. So most newspapers still find it efficient to sell ads directly.
You can make money off them. You can't make enough.
December 31, 2024 at 8:39 PM
You can make money off them. You can't make enough.
Ok. Google Search comprises 75% of Google's ad business revenue. So that's 75% of all the ad spend on Google, that publishers make 0% on.
But that used to *all* go to publishers - because Google didn't exist. That's what killed the business model
But that used to *all* go to publishers - because Google didn't exist. That's what killed the business model
December 31, 2024 at 8:39 PM
Ok. Google Search comprises 75% of Google's ad business revenue. So that's 75% of all the ad spend on Google, that publishers make 0% on.
But that used to *all* go to publishers - because Google didn't exist. That's what killed the business model
But that used to *all* go to publishers - because Google didn't exist. That's what killed the business model
How do you think newspapers sold ads before the internet? With an ad sales, department, perhaps?
December 31, 2024 at 8:36 PM
How do you think newspapers sold ads before the internet? With an ad sales, department, perhaps?