Luc B
@lucbenyon.bsky.social
Was HanburySt on that other site.
-> GTM at Nexxen.
-> Scotland - London Hybrid.
-> Talks about Marketing, Technology, Advertising.
-> GTM at Nexxen.
-> Scotland - London Hybrid.
-> Talks about Marketing, Technology, Advertising.
At OTT Question Time Live this week, Ben Keen outlined the New Gatekeepers of TV:
Operators
Virtual TV Platforms
Devices
Apps
Operators
Virtual TV Platforms
Devices
Apps
February 1, 2025 at 10:12 AM
At OTT Question Time Live this week, Ben Keen outlined the New Gatekeepers of TV:
Operators
Virtual TV Platforms
Devices
Apps
Operators
Virtual TV Platforms
Devices
Apps
“Young people do watch live sport, but they watch differently” says Dave Gibbs of DiscoBros.
#OTTQTLive
#OTTQTLive
January 29, 2025 at 9:35 AM
“Young people do watch live sport, but they watch differently” says Dave Gibbs of DiscoBros.
#OTTQTLive
#OTTQTLive
I’m at OTT Question Time Live 2025 today at The British Museum. Fantastic event.
January 29, 2025 at 9:34 AM
I’m at OTT Question Time Live 2025 today at The British Museum. Fantastic event.
Just back from a truly special time in New Orleans at Nexxen’s annual sales conference.
January 19, 2025 at 3:37 PM
Just back from a truly special time in New Orleans at Nexxen’s annual sales conference.
🚨 I have a talk in the public vote for SXSW all about Shadow Marketing. And I'd love your vote. 🚨
Here's what to do:
1. Just follow this link: lnkd.in/e5ft6kwy
2. Quickly Register
3. Search for 'Shadow Marketing' and Vote +1
#SXSWLondon
Here's what to do:
1. Just follow this link: lnkd.in/e5ft6kwy
2. Quickly Register
3. Search for 'Shadow Marketing' and Vote +1
#SXSWLondon
LinkedIn
This link will take you to a page that’s not on LinkedIn
lnkd.in
December 13, 2024 at 12:06 PM
🚨 I have a talk in the public vote for SXSW all about Shadow Marketing. And I'd love your vote. 🚨
Here's what to do:
1. Just follow this link: lnkd.in/e5ft6kwy
2. Quickly Register
3. Search for 'Shadow Marketing' and Vote +1
#SXSWLondon
Here's what to do:
1. Just follow this link: lnkd.in/e5ft6kwy
2. Quickly Register
3. Search for 'Shadow Marketing' and Vote +1
#SXSWLondon
And that’s why we’re together ❤️
December 1, 2024 at 10:24 AM
And that’s why we’re together ❤️
Is there a finer piece of graphic design in the digital advertising world, than the logo for Japan Interactive Advertising Association?
November 29, 2024 at 4:09 PM
Is there a finer piece of graphic design in the digital advertising world, than the logo for Japan Interactive Advertising Association?
Standardisation IS COMING to Connected TV.
The iab Tech Lab's 'Ad Format Hero' initiative is aiming to create a taxonomy of ad types.
One to watch for next year.
iabtechlab.com/press-releas....
The iab Tech Lab's 'Ad Format Hero' initiative is aiming to create a taxonomy of ad types.
One to watch for next year.
iabtechlab.com/press-releas....
IAB Tech Lab launches Ad Format Hero initiative for CTV
Ad Format Hero initiative seeks to standardize CTV's innovative new ad formats to scale and grow industry segment
iabtechlab.com
November 29, 2024 at 10:10 AM
Standardisation IS COMING to Connected TV.
The iab Tech Lab's 'Ad Format Hero' initiative is aiming to create a taxonomy of ad types.
One to watch for next year.
iabtechlab.com/press-releas....
The iab Tech Lab's 'Ad Format Hero' initiative is aiming to create a taxonomy of ad types.
One to watch for next year.
iabtechlab.com/press-releas....
This is intriguing.
The Premier League have ditched IMG as their production and distribution partner.
Are they looking to follow FIFA+ with a DTC model?
Or just trying to control more of the supply chain to maximise profits?
www.sportspromedia.com/news/premier...
The Premier League have ditched IMG as their production and distribution partner.
Are they looking to follow FIFA+ with a DTC model?
Or just trying to control more of the supply chain to maximise profits?
www.sportspromedia.com/news/premier...
Premier League TV and commercial revenue up 17% to UK£12.25bn for next cycle - SportsPro
The Premier League has also ended its long-running production partnership with IMG to bring media operations in-house from 2026.
www.sportspromedia.com
November 28, 2024 at 12:30 PM
This is intriguing.
The Premier League have ditched IMG as their production and distribution partner.
Are they looking to follow FIFA+ with a DTC model?
Or just trying to control more of the supply chain to maximise profits?
www.sportspromedia.com/news/premier...
The Premier League have ditched IMG as their production and distribution partner.
Are they looking to follow FIFA+ with a DTC model?
Or just trying to control more of the supply chain to maximise profits?
www.sportspromedia.com/news/premier...
Just lost my lunch hour creating AI-generated chess sets thanks to Google Labs new GenChess tool:
labs.google/genchess
labs.google/genchess
November 27, 2024 at 1:50 PM
Just lost my lunch hour creating AI-generated chess sets thanks to Google Labs new GenChess tool:
labs.google/genchess
labs.google/genchess
Luton Airport Express | 32 Minutes to Go
YouTube video by EMR
www.youtube.com
November 27, 2024 at 10:41 AM
Happy Wednesday.
How many Jira tickets have YOU submitted today?
How many Jira tickets have YOU submitted today?
November 27, 2024 at 9:43 AM
Happy Wednesday.
How many Jira tickets have YOU submitted today?
How many Jira tickets have YOU submitted today?
Chart of the week from Marion Ranchet -> Ad loads by CTV Publisher.
November 26, 2024 at 11:10 AM
Chart of the week from Marion Ranchet -> Ad loads by CTV Publisher.
This is Bending Spoons' strategy:
"We acquire a digital business with untapped potential and make it as successful as we can by leveraging our platform...
Then, we invest the proceeds into making our platform more powerful, and into acquiring new businesses."
"We acquire a digital business with untapped potential and make it as successful as we can by leveraging our platform...
Then, we invest the proceeds into making our platform more powerful, and into acquiring new businesses."
November 25, 2024 at 1:50 PM
This is Bending Spoons' strategy:
"We acquire a digital business with untapped potential and make it as successful as we can by leveraging our platform...
Then, we invest the proceeds into making our platform more powerful, and into acquiring new businesses."
"We acquire a digital business with untapped potential and make it as successful as we can by leveraging our platform...
Then, we invest the proceeds into making our platform more powerful, and into acquiring new businesses."
Reposted by Luc B
Wouldja look at that? Bending Spoons is one of the most interesting companies you've never heard of.
Brightcove has been acquired by Italian company Bending Spoons for $233
techcrunch.com/2024/11/25/b...
techcrunch.com/2024/11/25/b...
Bending Spoons is taking video platform Brightcove private in $233M acquisition | TechCrunch
Brightcove, a cloud platform that helps businesses monetize video content, is being taken private in a deal valued at $233 million.
techcrunch.com
November 25, 2024 at 1:33 PM
Wouldja look at that? Bending Spoons is one of the most interesting companies you've never heard of.
Brightcove has been acquired by Italian company Bending Spoons for $233
techcrunch.com/2024/11/25/b...
techcrunch.com/2024/11/25/b...
Bending Spoons is taking video platform Brightcove private in $233M acquisition | TechCrunch
Brightcove, a cloud platform that helps businesses monetize video content, is being taken private in a deal valued at $233 million.
techcrunch.com
November 25, 2024 at 1:22 PM
Brightcove has been acquired by Italian company Bending Spoons for $233
techcrunch.com/2024/11/25/b...
techcrunch.com/2024/11/25/b...
Fascinating discussion in the comments of this post on the merits (or not) or pre-testing ads.
www.linkedin.com/posts/lucian...
www.linkedin.com/posts/lucian...
Lucian Trestler on LinkedIn: AD PRE-TESTING IS AT BEST NONSENSE, AT WORST FRAUDULENT. Seeing a lot of… | 34 comments
AD PRE-TESTING IS AT BEST NONSENSE, AT WORST FRAUDULENT. Seeing a lot of chat about System1 on here at the moment and I've got a pretty strong point of view on… | 34 comments on LinkedIn
www.linkedin.com
November 25, 2024 at 9:43 AM
Fascinating discussion in the comments of this post on the merits (or not) or pre-testing ads.
www.linkedin.com/posts/lucian...
www.linkedin.com/posts/lucian...
Has AppLovin just let 40% of the staff at Adjust go?
November 22, 2024 at 7:27 PM
Has AppLovin just let 40% of the staff at Adjust go?
Reposted by Luc B
November 22, 2024 at 3:58 PM
Happy United Nations World TV Day everyone.
Now go and watch some TV.
Now go and watch some TV.
November 21, 2024 at 8:02 PM
Happy United Nations World TV Day everyone.
Now go and watch some TV.
Now go and watch some TV.
Some blue sky over the snow this morning here in Perthshire.
November 21, 2024 at 9:58 AM
Some blue sky over the snow this morning here in Perthshire.