This is about 'WHAT is it that you want to do, why this PLACE/PI specifically, why are YOU the relevant person to be doing THIS'.
Standard structure:
There is no one right way to do this, but here is a good breakdown:
This is about 'WHAT is it that you want to do, why this PLACE/PI specifically, why are YOU the relevant person to be doing THIS'.
Standard structure:
There is no one right way to do this, but here is a good breakdown: