Which is it for you right now?
A) audience fatigue
B) ad/message misfire
Reply A or B 👇

Your audience isn’t gone.
Your ads might be.

Real question: what do you check FIRST — creative, offer, or messaging — and why?
Bonus: are you seeing A) clicks down, B) clicks steady but conversions down, or C) costs up?

#Marketing #GoogleAds #MetaAds #SmallBusiness

3) Messaging alignment: especially when you want a NEW demographic. New audience = new objections + new language. Targeting can be right and still miss if the message is for your old buyer.

2) Offer strength: if clicks are fine but actions drop, the offer isn’t giving a clear “why now.” Clearer outcome, fewer steps, stronger proof/bonus, real urgency.

Creative refresh: if people stop clicking, your ad stopped stopping the scroll. New hook, new first frame, new angle. Same offer — fresh packaging.