Quick reminder: clicks don’t equal conversions.

When ads “work” but revenue doesn’t follow, the issue is often the handoff between ad + page.

I just found a conversion leak where a popup offer hijacked the main goal on the landing page. The fix wasn’t “new targeting”… it was aligning the customer

If you’ve tried running your own ads and you’re over it… I get it.

Ads don’t need constant tinkering — they need a rhythm:
phase alignment + message match + tracking you trust + consistent maintenance.

Be honest: what’s the worst part for you — tracking, creative, or knowing what to change next?

New article is up on Substack.
I’d love the connections and engagement.

substack.com/@thereallaur...

Your metrics are telling you a story — you’re just reading the wrong chapter.

Awareness = attention (reach/impressions/views)
Consideration = intent (meaningful clicks/visits/return interest)
Decision = proof (sales/leads + cost per result)

What phase are your ads in right now: Awareness, Consider

I don’t raise ad budgets first. I raise confidence.

If it’s not converting, more spend doesn’t fix it — it just makes you pay faster to find the problem.

Before scaling, I’m checking one thing: are we paying for the right intent… or just buying busy clicks?

If you’ve raised budget and it didn’t h

What’s the “Ideal” Ad Budget?

If you’ve ever asked this question (or avoided ads because you’re afraid the answer is “you need thousands”), here’s the honest truth:

There isn’t one ideal budget that fits everyone.
The ideal budget is the one that gives us enough data, fast enough, to hit your goal

There’s no “best” ad platform.
There’s the best platform for how people buy what you sell.

Google = they’re searching 🧠
FB/IG = you create demand 🎯
YouTube = trust + explanation 🎥
LinkedIn = B2B decision makers 💼

What do you sell + what’s the goal right now: leads, sales, or awareness?

Running ads but results feel stuck? Check 3 metrics before touching budget:

CTR = are people clicking?

Conversion rate = are clicks turning into action?

ROAS/CPL = is it profitable?

Which one is the problem for you right now—clicks, conversions, or profitability? And what platform?

Ads Manager really said: “humble yourself” 😅
Before you assume your audience disappeared…

When ads go flat, you usually don’t need to “fix the algorithm.” You need to fix ONE of these 3 levers 👇