Can AI really achieve all that?

User journeys and JTBD workflows are fragmented and nuanced that one needs to understand motivations and incentives on a granular level to identify opportunities to streamline user experiences.

In these industries stakeholder relationships run deep & wide making it easier to recruit users for discovery, testing and gain evidence-based support. Word of mouth is a major advantage.

In the health insurance industry, I’ve known people working in that org/ industry for 24 years with close proximity to patients & providers to forecast their pain points.

And so you don’t really start from scratch. You now have a smaller list of assumptions to work with and a focused discovery initiative.