@lewisgraymarketing.bsky.social
Reposted
Modern buyers don't move in a straight line. They loop.
They see a post, ask a peer, and check an AI summary before they ever touch your site.
Brand is the glue that holds that messy journey together.
How to leverage it in 2026:
dsmn8.org/4pIgyLL
They see a post, ask a peer, and check an AI summary before they ever touch your site.
Brand is the glue that holds that messy journey together.
How to leverage it in 2026:
dsmn8.org/4pIgyLL
January 28, 2026 at 5:00 PM
Modern buyers don't move in a straight line. They loop.
They see a post, ask a peer, and check an AI summary before they ever touch your site.
Brand is the glue that holds that messy journey together.
How to leverage it in 2026:
dsmn8.org/4pIgyLL
They see a post, ask a peer, and check an AI summary before they ever touch your site.
Brand is the glue that holds that messy journey together.
How to leverage it in 2026:
dsmn8.org/4pIgyLL
Reposted
The term "influencer" usually brings to mind lifestyle bloggers.
But "in-house influencers" are the ones actually moving the needle in the professional world.
This guide breaks down how to start shaping the conversation in your industry:
dsmn8.org/4r2QlbX
But "in-house influencers" are the ones actually moving the needle in the professional world.
This guide breaks down how to start shaping the conversation in your industry:
dsmn8.org/4r2QlbX
January 23, 2026 at 5:24 PM
The term "influencer" usually brings to mind lifestyle bloggers.
But "in-house influencers" are the ones actually moving the needle in the professional world.
This guide breaks down how to start shaping the conversation in your industry:
dsmn8.org/4r2QlbX
But "in-house influencers" are the ones actually moving the needle in the professional world.
This guide breaks down how to start shaping the conversation in your industry:
dsmn8.org/4r2QlbX
Reposted
82% of candidates research a CEO’s LinkedIn before joining a company.
Executive visibility isn't a vanity project in 2026.
It’s a business requirement.
30-day roadmap: dsmn8.org/3LUxh0z
Executive visibility isn't a vanity project in 2026.
It’s a business requirement.
30-day roadmap: dsmn8.org/3LUxh0z
January 21, 2026 at 5:01 PM
82% of candidates research a CEO’s LinkedIn before joining a company.
Executive visibility isn't a vanity project in 2026.
It’s a business requirement.
30-day roadmap: dsmn8.org/3LUxh0z
Executive visibility isn't a vanity project in 2026.
It’s a business requirement.
30-day roadmap: dsmn8.org/3LUxh0z
Reposted
The 2026 Employee Advocacy Benchmark Report is officially live! 📢
If you’re managing a program or planning a launch this year, this is THE resource you need to see where the industry is heading.
Grab your copy here:
dsmn8.org/4qpjI8r
#B2BMarketing #SocialMediaMarketing
If you’re managing a program or planning a launch this year, this is THE resource you need to see where the industry is heading.
Grab your copy here:
dsmn8.org/4qpjI8r
#B2BMarketing #SocialMediaMarketing
January 16, 2026 at 4:25 PM
The 2026 Employee Advocacy Benchmark Report is officially live! 📢
If you’re managing a program or planning a launch this year, this is THE resource you need to see where the industry is heading.
Grab your copy here:
dsmn8.org/4qpjI8r
#B2BMarketing #SocialMediaMarketing
If you’re managing a program or planning a launch this year, this is THE resource you need to see where the industry is heading.
Grab your copy here:
dsmn8.org/4qpjI8r
#B2BMarketing #SocialMediaMarketing
Reposted
Our Best of 2025 Leaderboards celebrate the brands that prioritize human voices over corporate logos 📢
We’ve analyzed the data to find the companies with the most active and engaged employee advocates from the past year.
Did your team make the cut?
Find out: dsmn8.org/3NdmleZ
#Marketing
We’ve analyzed the data to find the companies with the most active and engaged employee advocates from the past year.
Did your team make the cut?
Find out: dsmn8.org/3NdmleZ
#Marketing
January 14, 2026 at 5:16 PM
Our Best of 2025 Leaderboards celebrate the brands that prioritize human voices over corporate logos 📢
We’ve analyzed the data to find the companies with the most active and engaged employee advocates from the past year.
Did your team make the cut?
Find out: dsmn8.org/3NdmleZ
#Marketing
We’ve analyzed the data to find the companies with the most active and engaged employee advocates from the past year.
Did your team make the cut?
Find out: dsmn8.org/3NdmleZ
#Marketing
Reposted
Trust is the hardest thing to build in business right now.
When a CEO is visible and vocal, it changes everything for the team and the customers.
This framework is a perfect starting point for leaders who want to stop being "invisible."
Have a look: dsmn8.org/4hSk7fb
When a CEO is visible and vocal, it changes everything for the team and the customers.
This framework is a perfect starting point for leaders who want to stop being "invisible."
Have a look: dsmn8.org/4hSk7fb
January 9, 2026 at 5:00 PM
Trust is the hardest thing to build in business right now.
When a CEO is visible and vocal, it changes everything for the team and the customers.
This framework is a perfect starting point for leaders who want to stop being "invisible."
Have a look: dsmn8.org/4hSk7fb
When a CEO is visible and vocal, it changes everything for the team and the customers.
This framework is a perfect starting point for leaders who want to stop being "invisible."
Have a look: dsmn8.org/4hSk7fb
Reposted
LinkedIn doesn't have to be boring or overly formal.
People want to connect with people, not brands.
If you're stuck on what to share, this list of ideas is a great resource for staying authentic while talking about work:
dsmn8.org/4boa559
People want to connect with people, not brands.
If you're stuck on what to share, this list of ideas is a great resource for staying authentic while talking about work:
dsmn8.org/4boa559
January 7, 2026 at 5:02 PM
LinkedIn doesn't have to be boring or overly formal.
People want to connect with people, not brands.
If you're stuck on what to share, this list of ideas is a great resource for staying authentic while talking about work:
dsmn8.org/4boa559
People want to connect with people, not brands.
If you're stuck on what to share, this list of ideas is a great resource for staying authentic while talking about work:
dsmn8.org/4boa559
Reposted
Strong advocacy isn’t built on assumptions.
It’s built on insight.
Look at what your employees actually share.
That’s the content that reflects your culture and your brand.
Free copy of Employee Advocacy: 101 Cheat Codes for some holiday reading 👇
dsmn8.org/42dY3WW
It’s built on insight.
Look at what your employees actually share.
That’s the content that reflects your culture and your brand.
Free copy of Employee Advocacy: 101 Cheat Codes for some holiday reading 👇
dsmn8.org/42dY3WW
December 19, 2025 at 5:20 PM
Strong advocacy isn’t built on assumptions.
It’s built on insight.
Look at what your employees actually share.
That’s the content that reflects your culture and your brand.
Free copy of Employee Advocacy: 101 Cheat Codes for some holiday reading 👇
dsmn8.org/42dY3WW
It’s built on insight.
Look at what your employees actually share.
That’s the content that reflects your culture and your brand.
Free copy of Employee Advocacy: 101 Cheat Codes for some holiday reading 👇
dsmn8.org/42dY3WW
Reposted
MarketingWeek’s Market-O-Meter shows what’s up in 2025 📈
One of the rising stars? Employee influencers.
Brands are leaning into in-house voices to bring authenticity, credibility, and human insight to social content.
Authenticity > perfection.
www.marketingweek.com/market-o-met...
One of the rising stars? Employee influencers.
Brands are leaning into in-house voices to bring authenticity, credibility, and human insight to social content.
Authenticity > perfection.
www.marketingweek.com/market-o-met...
December 17, 2025 at 5:03 PM
MarketingWeek’s Market-O-Meter shows what’s up in 2025 📈
One of the rising stars? Employee influencers.
Brands are leaning into in-house voices to bring authenticity, credibility, and human insight to social content.
Authenticity > perfection.
www.marketingweek.com/market-o-met...
One of the rising stars? Employee influencers.
Brands are leaning into in-house voices to bring authenticity, credibility, and human insight to social content.
Authenticity > perfection.
www.marketingweek.com/market-o-met...
Reposted
Most employee advocacy programs fail because sharing feels like extra work.
16 experts say success comes from:
✅ Ready-to-share content
✅ Leadership involvement
✅ Recognition & feedback
Full insights 👇
dsmn8.org/4o80sf2
16 experts say success comes from:
✅ Ready-to-share content
✅ Leadership involvement
✅ Recognition & feedback
Full insights 👇
dsmn8.org/4o80sf2
December 11, 2025 at 5:41 PM
Most employee advocacy programs fail because sharing feels like extra work.
16 experts say success comes from:
✅ Ready-to-share content
✅ Leadership involvement
✅ Recognition & feedback
Full insights 👇
dsmn8.org/4o80sf2
16 experts say success comes from:
✅ Ready-to-share content
✅ Leadership involvement
✅ Recognition & feedback
Full insights 👇
dsmn8.org/4o80sf2
Reposted
Negative comments online are part of showing up.
🔎 Understand the intent
🤝 Respond with empathy
📩 Go private when it helps
🚫 Skip the trolls
📊 Learn from feedback
Full guide: dsmn8.org/3X556OE
🔎 Understand the intent
🤝 Respond with empathy
📩 Go private when it helps
🚫 Skip the trolls
📊 Learn from feedback
Full guide: dsmn8.org/3X556OE
December 10, 2025 at 5:01 PM
Negative comments online are part of showing up.
🔎 Understand the intent
🤝 Respond with empathy
📩 Go private when it helps
🚫 Skip the trolls
📊 Learn from feedback
Full guide: dsmn8.org/3X556OE
🔎 Understand the intent
🤝 Respond with empathy
📩 Go private when it helps
🚫 Skip the trolls
📊 Learn from feedback
Full guide: dsmn8.org/3X556OE
Reposted
55% of decision-makers use thought leadership as part of their vetting process.
The opportunity for your employees to drive results on social is bigger than ever.
B2B social media stats you should know:
dsmn8.org/4ryGHif
The opportunity for your employees to drive results on social is bigger than ever.
B2B social media stats you should know:
dsmn8.org/4ryGHif
December 5, 2025 at 5:23 PM
55% of decision-makers use thought leadership as part of their vetting process.
The opportunity for your employees to drive results on social is bigger than ever.
B2B social media stats you should know:
dsmn8.org/4ryGHif
The opportunity for your employees to drive results on social is bigger than ever.
B2B social media stats you should know:
dsmn8.org/4ryGHif
Reposted
Not sure what to post on LinkedIn?
💡 Share a quick insight, a small win, or a lesson learned.
Posts with your own perspective get 9x more engagement than branded content!
More employee advocacy challenges and how to solve them 👇
dsmn8.org/4owmxms
💡 Share a quick insight, a small win, or a lesson learned.
Posts with your own perspective get 9x more engagement than branded content!
More employee advocacy challenges and how to solve them 👇
dsmn8.org/4owmxms
December 3, 2025 at 5:14 PM
Not sure what to post on LinkedIn?
💡 Share a quick insight, a small win, or a lesson learned.
Posts with your own perspective get 9x more engagement than branded content!
More employee advocacy challenges and how to solve them 👇
dsmn8.org/4owmxms
💡 Share a quick insight, a small win, or a lesson learned.
Posts with your own perspective get 9x more engagement than branded content!
More employee advocacy challenges and how to solve them 👇
dsmn8.org/4owmxms
Reposted
75% of B2B buyers use social to research vendors.
84% trust thought leaders more.
If your sales team isn’t posting, they’re invisible.
👉 17 stats that prove it:
dsmn8.org/4rdAybh
84% trust thought leaders more.
If your sales team isn’t posting, they’re invisible.
👉 17 stats that prove it:
dsmn8.org/4rdAybh
November 28, 2025 at 4:46 PM
75% of B2B buyers use social to research vendors.
84% trust thought leaders more.
If your sales team isn’t posting, they’re invisible.
👉 17 stats that prove it:
dsmn8.org/4rdAybh
84% trust thought leaders more.
If your sales team isn’t posting, they’re invisible.
👉 17 stats that prove it:
dsmn8.org/4rdAybh
Reposted
Calling all employee advocates & program managers 📣
✅ How many employees actually post?
✅ Who’s tracking ROI?
✅ Where does AI fit?
Share your experience, take the survey 👇
dsmn8.org/41WjLhO
✅ How many employees actually post?
✅ Who’s tracking ROI?
✅ Where does AI fit?
Share your experience, take the survey 👇
dsmn8.org/41WjLhO
November 26, 2025 at 5:07 PM
Calling all employee advocates & program managers 📣
✅ How many employees actually post?
✅ Who’s tracking ROI?
✅ Where does AI fit?
Share your experience, take the survey 👇
dsmn8.org/41WjLhO
✅ How many employees actually post?
✅ Who’s tracking ROI?
✅ Where does AI fit?
Share your experience, take the survey 👇
dsmn8.org/41WjLhO
Reposted
If you’re running an advocacy program (or thinking of starting one!), this is such a useful check-in.
See how many employees are sharing, what the impact looks like, and how you compare to competitors.
Get your free report 👇
dsmn8.org/481KuNw
See how many employees are sharing, what the impact looks like, and how you compare to competitors.
Get your free report 👇
dsmn8.org/481KuNw
November 25, 2025 at 5:07 PM
If you’re running an advocacy program (or thinking of starting one!), this is such a useful check-in.
See how many employees are sharing, what the impact looks like, and how you compare to competitors.
Get your free report 👇
dsmn8.org/481KuNw
See how many employees are sharing, what the impact looks like, and how you compare to competitors.
Get your free report 👇
dsmn8.org/481KuNw
Reposted
AI can write your employee advocacy posts.
But tone of voice is what makes them believable.
How to train AI to sound like your brand 👇
dsmn8.org/4hUkkzz
But tone of voice is what makes them believable.
How to train AI to sound like your brand 👇
dsmn8.org/4hUkkzz
Best Practices For AI Tone Of Voice In Employee Advocacy
Learn best practices for using DSMN8’s Company Voice feature with AI Content Assistant (or ChatGPT) to scale content while ensuring brand consistency.
dsmn8.org
November 12, 2025 at 5:10 PM
AI can write your employee advocacy posts.
But tone of voice is what makes them believable.
How to train AI to sound like your brand 👇
dsmn8.org/4hUkkzz
But tone of voice is what makes them believable.
How to train AI to sound like your brand 👇
dsmn8.org/4hUkkzz
Reposted
Deloitte didn’t create a corporate influencer role because it sounded trendy.
They did it because an employee went viral on LinkedIn.
And the result?
$13m in marketing value.
400m impressions.
10k leads.
All from one employee advocate.
www.aol.com/articles/wen...
They did it because an employee went viral on LinkedIn.
And the result?
$13m in marketing value.
400m impressions.
10k leads.
All from one employee advocate.
www.aol.com/articles/wen...
November 5, 2025 at 5:00 PM
Deloitte didn’t create a corporate influencer role because it sounded trendy.
They did it because an employee went viral on LinkedIn.
And the result?
$13m in marketing value.
400m impressions.
10k leads.
All from one employee advocate.
www.aol.com/articles/wen...
They did it because an employee went viral on LinkedIn.
And the result?
$13m in marketing value.
400m impressions.
10k leads.
All from one employee advocate.
www.aol.com/articles/wen...
Reposted
Most brands think they have a content problem.
They don’t. They have a distribution problem.
Your employees are sitting on stories that build trust and drive reach.
That’s employee-generated content.
Here’s how to use it strategically:
dsmn8.org/3WrmSeA
#EGC #ContentMarketing
They don’t. They have a distribution problem.
Your employees are sitting on stories that build trust and drive reach.
That’s employee-generated content.
Here’s how to use it strategically:
dsmn8.org/3WrmSeA
#EGC #ContentMarketing
October 29, 2025 at 5:28 PM
Most brands think they have a content problem.
They don’t. They have a distribution problem.
Your employees are sitting on stories that build trust and drive reach.
That’s employee-generated content.
Here’s how to use it strategically:
dsmn8.org/3WrmSeA
#EGC #ContentMarketing
They don’t. They have a distribution problem.
Your employees are sitting on stories that build trust and drive reach.
That’s employee-generated content.
Here’s how to use it strategically:
dsmn8.org/3WrmSeA
#EGC #ContentMarketing
Reposted
Still ignoring employee advocacy?
Your competitors aren’t.
They’re getting 9× more engagement for 1/10th the cost.
Your people already have the reach.
Now it’s time to activate it.
One-pager: dsmn8.org/4o4upw4
Your competitors aren’t.
They’re getting 9× more engagement for 1/10th the cost.
Your people already have the reach.
Now it’s time to activate it.
One-pager: dsmn8.org/4o4upw4
October 22, 2025 at 3:54 PM
Still ignoring employee advocacy?
Your competitors aren’t.
They’re getting 9× more engagement for 1/10th the cost.
Your people already have the reach.
Now it’s time to activate it.
One-pager: dsmn8.org/4o4upw4
Your competitors aren’t.
They’re getting 9× more engagement for 1/10th the cost.
Your people already have the reach.
Now it’s time to activate it.
One-pager: dsmn8.org/4o4upw4
Reposted
💡 54,000+ employees. $1.88 CPC. $424,800+ earned media value.
That’s how Swiss Post scaled employee advocacy with DSMN8.
Multilingual, complex org → now 9× ROI and thriving internal engagement.
📖 dsmn8.org/3WdDbvl
That’s how Swiss Post scaled employee advocacy with DSMN8.
Multilingual, complex org → now 9× ROI and thriving internal engagement.
📖 dsmn8.org/3WdDbvl
October 17, 2025 at 2:43 PM
💡 54,000+ employees. $1.88 CPC. $424,800+ earned media value.
That’s how Swiss Post scaled employee advocacy with DSMN8.
Multilingual, complex org → now 9× ROI and thriving internal engagement.
📖 dsmn8.org/3WdDbvl
That’s how Swiss Post scaled employee advocacy with DSMN8.
Multilingual, complex org → now 9× ROI and thriving internal engagement.
📖 dsmn8.org/3WdDbvl
Reposted
Want your advocacy program to flop?
→ Launch w/out content
→ Share only company news
→ Ignore mobile
→ Skip gamification
→ Forget measurement
Or… you could learn from 500,000 posts and do the opposite 👇
dsmn8.org/470B8Br
→ Launch w/out content
→ Share only company news
→ Ignore mobile
→ Skip gamification
→ Forget measurement
Or… you could learn from 500,000 posts and do the opposite 👇
dsmn8.org/470B8Br
October 16, 2025 at 10:34 AM
Want your advocacy program to flop?
→ Launch w/out content
→ Share only company news
→ Ignore mobile
→ Skip gamification
→ Forget measurement
Or… you could learn from 500,000 posts and do the opposite 👇
dsmn8.org/470B8Br
→ Launch w/out content
→ Share only company news
→ Ignore mobile
→ Skip gamification
→ Forget measurement
Or… you could learn from 500,000 posts and do the opposite 👇
dsmn8.org/470B8Br
Reposted
“How does our advocacy program compare to others?”
The 2026 Employee Advocacy Benchmark Survey is here to answer that.
Take a few mins to share your insights 👇
dsmn8.org/41WjLhO
The 2026 Employee Advocacy Benchmark Survey is here to answer that.
Take a few mins to share your insights 👇
dsmn8.org/41WjLhO
October 8, 2025 at 4:00 PM
“How does our advocacy program compare to others?”
The 2026 Employee Advocacy Benchmark Survey is here to answer that.
Take a few mins to share your insights 👇
dsmn8.org/41WjLhO
The 2026 Employee Advocacy Benchmark Survey is here to answer that.
Take a few mins to share your insights 👇
dsmn8.org/41WjLhO
Reposted
You don’t need a huge following to make an impact.
DSMN8 data shows 60% of advocacy on LinkedIn comes from employees with <2,000 followers.
Authentic voices > audience size.
www.ragan.com/employee-eng...
#EmployeeAdvocacy
DSMN8 data shows 60% of advocacy on LinkedIn comes from employees with <2,000 followers.
Authentic voices > audience size.
www.ragan.com/employee-eng...
#EmployeeAdvocacy
Report: Authentic employee posts LinkedIn drive more engagement - Ragan Communications
You don’t need to be an influencer to be influential.
www.ragan.com
October 3, 2025 at 4:00 PM
You don’t need a huge following to make an impact.
DSMN8 data shows 60% of advocacy on LinkedIn comes from employees with <2,000 followers.
Authentic voices > audience size.
www.ragan.com/employee-eng...
#EmployeeAdvocacy
DSMN8 data shows 60% of advocacy on LinkedIn comes from employees with <2,000 followers.
Authentic voices > audience size.
www.ragan.com/employee-eng...
#EmployeeAdvocacy
Reposted
AI makes content faster. Employees make it believable.
Advocacy + AI = speed + trust.
That’s the new GTM edge.
dsmn8.org/42vbh1j
#AI #EmployeeAdvocacy
Advocacy + AI = speed + trust.
That’s the new GTM edge.
dsmn8.org/42vbh1j
#AI #EmployeeAdvocacy
October 1, 2025 at 4:20 PM
AI makes content faster. Employees make it believable.
Advocacy + AI = speed + trust.
That’s the new GTM edge.
dsmn8.org/42vbh1j
#AI #EmployeeAdvocacy
Advocacy + AI = speed + trust.
That’s the new GTM edge.
dsmn8.org/42vbh1j
#AI #EmployeeAdvocacy