DSMN8 | The #1 Employee Advocacy Platform
@dsmn8.bsky.social
We help brands cut through the noise by turning employees into trusted voices on social media. How active is your team? Find out 👀👉 https://dsmn8.org/4oUNly5
Modern buyers don't move in a straight line. They loop.
They see a post, ask a peer, and check an AI summary before they ever touch your site.
Brand is the glue that holds that messy journey together.
How to leverage it in 2026:
dsmn8.org/4pIgyLL
They see a post, ask a peer, and check an AI summary before they ever touch your site.
Brand is the glue that holds that messy journey together.
How to leverage it in 2026:
dsmn8.org/4pIgyLL
January 28, 2026 at 5:00 PM
Modern buyers don't move in a straight line. They loop.
They see a post, ask a peer, and check an AI summary before they ever touch your site.
Brand is the glue that holds that messy journey together.
How to leverage it in 2026:
dsmn8.org/4pIgyLL
They see a post, ask a peer, and check an AI summary before they ever touch your site.
Brand is the glue that holds that messy journey together.
How to leverage it in 2026:
dsmn8.org/4pIgyLL
The term "influencer" usually brings to mind lifestyle bloggers.
But "in-house influencers" are the ones actually moving the needle in the professional world.
This guide breaks down how to start shaping the conversation in your industry:
dsmn8.org/4r2QlbX
But "in-house influencers" are the ones actually moving the needle in the professional world.
This guide breaks down how to start shaping the conversation in your industry:
dsmn8.org/4r2QlbX
January 23, 2026 at 5:24 PM
The term "influencer" usually brings to mind lifestyle bloggers.
But "in-house influencers" are the ones actually moving the needle in the professional world.
This guide breaks down how to start shaping the conversation in your industry:
dsmn8.org/4r2QlbX
But "in-house influencers" are the ones actually moving the needle in the professional world.
This guide breaks down how to start shaping the conversation in your industry:
dsmn8.org/4r2QlbX
82% of candidates research a CEO’s LinkedIn before joining a company.
Executive visibility isn't a vanity project in 2026.
It’s a business requirement.
30-day roadmap: dsmn8.org/3LUxh0z
Executive visibility isn't a vanity project in 2026.
It’s a business requirement.
30-day roadmap: dsmn8.org/3LUxh0z
January 21, 2026 at 5:01 PM
82% of candidates research a CEO’s LinkedIn before joining a company.
Executive visibility isn't a vanity project in 2026.
It’s a business requirement.
30-day roadmap: dsmn8.org/3LUxh0z
Executive visibility isn't a vanity project in 2026.
It’s a business requirement.
30-day roadmap: dsmn8.org/3LUxh0z
The 2026 Employee Advocacy Benchmark Report is officially live! 📢
If you’re managing a program or planning a launch this year, this is THE resource you need to see where the industry is heading.
Grab your copy here:
dsmn8.org/4qpjI8r
#B2BMarketing #SocialMediaMarketing
If you’re managing a program or planning a launch this year, this is THE resource you need to see where the industry is heading.
Grab your copy here:
dsmn8.org/4qpjI8r
#B2BMarketing #SocialMediaMarketing
January 16, 2026 at 4:25 PM
The 2026 Employee Advocacy Benchmark Report is officially live! 📢
If you’re managing a program or planning a launch this year, this is THE resource you need to see where the industry is heading.
Grab your copy here:
dsmn8.org/4qpjI8r
#B2BMarketing #SocialMediaMarketing
If you’re managing a program or planning a launch this year, this is THE resource you need to see where the industry is heading.
Grab your copy here:
dsmn8.org/4qpjI8r
#B2BMarketing #SocialMediaMarketing
Our Best of 2025 Leaderboards celebrate the brands that prioritize human voices over corporate logos 📢
We’ve analyzed the data to find the companies with the most active and engaged employee advocates from the past year.
Did your team make the cut?
Find out: dsmn8.org/3NdmleZ
#Marketing
We’ve analyzed the data to find the companies with the most active and engaged employee advocates from the past year.
Did your team make the cut?
Find out: dsmn8.org/3NdmleZ
#Marketing
January 14, 2026 at 5:16 PM
Our Best of 2025 Leaderboards celebrate the brands that prioritize human voices over corporate logos 📢
We’ve analyzed the data to find the companies with the most active and engaged employee advocates from the past year.
Did your team make the cut?
Find out: dsmn8.org/3NdmleZ
#Marketing
We’ve analyzed the data to find the companies with the most active and engaged employee advocates from the past year.
Did your team make the cut?
Find out: dsmn8.org/3NdmleZ
#Marketing
Trust is the hardest thing to build in business right now.
When a CEO is visible and vocal, it changes everything for the team and the customers.
This framework is a perfect starting point for leaders who want to stop being "invisible."
Have a look: dsmn8.org/4hSk7fb
When a CEO is visible and vocal, it changes everything for the team and the customers.
This framework is a perfect starting point for leaders who want to stop being "invisible."
Have a look: dsmn8.org/4hSk7fb
January 9, 2026 at 5:00 PM
Trust is the hardest thing to build in business right now.
When a CEO is visible and vocal, it changes everything for the team and the customers.
This framework is a perfect starting point for leaders who want to stop being "invisible."
Have a look: dsmn8.org/4hSk7fb
When a CEO is visible and vocal, it changes everything for the team and the customers.
This framework is a perfect starting point for leaders who want to stop being "invisible."
Have a look: dsmn8.org/4hSk7fb
LinkedIn doesn't have to be boring or overly formal.
People want to connect with people, not brands.
If you're stuck on what to share, this list of ideas is a great resource for staying authentic while talking about work:
dsmn8.org/4boa559
People want to connect with people, not brands.
If you're stuck on what to share, this list of ideas is a great resource for staying authentic while talking about work:
dsmn8.org/4boa559
January 7, 2026 at 5:02 PM
LinkedIn doesn't have to be boring or overly formal.
People want to connect with people, not brands.
If you're stuck on what to share, this list of ideas is a great resource for staying authentic while talking about work:
dsmn8.org/4boa559
People want to connect with people, not brands.
If you're stuck on what to share, this list of ideas is a great resource for staying authentic while talking about work:
dsmn8.org/4boa559
Strong advocacy isn’t built on assumptions.
It’s built on insight.
Look at what your employees actually share.
That’s the content that reflects your culture and your brand.
Free copy of Employee Advocacy: 101 Cheat Codes for some holiday reading 👇
dsmn8.org/42dY3WW
It’s built on insight.
Look at what your employees actually share.
That’s the content that reflects your culture and your brand.
Free copy of Employee Advocacy: 101 Cheat Codes for some holiday reading 👇
dsmn8.org/42dY3WW
December 19, 2025 at 5:20 PM
Strong advocacy isn’t built on assumptions.
It’s built on insight.
Look at what your employees actually share.
That’s the content that reflects your culture and your brand.
Free copy of Employee Advocacy: 101 Cheat Codes for some holiday reading 👇
dsmn8.org/42dY3WW
It’s built on insight.
Look at what your employees actually share.
That’s the content that reflects your culture and your brand.
Free copy of Employee Advocacy: 101 Cheat Codes for some holiday reading 👇
dsmn8.org/42dY3WW
MarketingWeek’s Market-O-Meter shows what’s up in 2025 📈
One of the rising stars? Employee influencers.
Brands are leaning into in-house voices to bring authenticity, credibility, and human insight to social content.
Authenticity > perfection.
www.marketingweek.com/market-o-met...
One of the rising stars? Employee influencers.
Brands are leaning into in-house voices to bring authenticity, credibility, and human insight to social content.
Authenticity > perfection.
www.marketingweek.com/market-o-met...
December 17, 2025 at 5:03 PM
MarketingWeek’s Market-O-Meter shows what’s up in 2025 📈
One of the rising stars? Employee influencers.
Brands are leaning into in-house voices to bring authenticity, credibility, and human insight to social content.
Authenticity > perfection.
www.marketingweek.com/market-o-met...
One of the rising stars? Employee influencers.
Brands are leaning into in-house voices to bring authenticity, credibility, and human insight to social content.
Authenticity > perfection.
www.marketingweek.com/market-o-met...
Most employee advocacy programs fail because sharing feels like extra work.
16 experts say success comes from:
✅ Ready-to-share content
✅ Leadership involvement
✅ Recognition & feedback
Full insights 👇
dsmn8.org/4o80sf2
16 experts say success comes from:
✅ Ready-to-share content
✅ Leadership involvement
✅ Recognition & feedback
Full insights 👇
dsmn8.org/4o80sf2
December 11, 2025 at 5:41 PM
Most employee advocacy programs fail because sharing feels like extra work.
16 experts say success comes from:
✅ Ready-to-share content
✅ Leadership involvement
✅ Recognition & feedback
Full insights 👇
dsmn8.org/4o80sf2
16 experts say success comes from:
✅ Ready-to-share content
✅ Leadership involvement
✅ Recognition & feedback
Full insights 👇
dsmn8.org/4o80sf2
Negative comments online are part of showing up.
🔎 Understand the intent
🤝 Respond with empathy
📩 Go private when it helps
🚫 Skip the trolls
📊 Learn from feedback
Full guide: dsmn8.org/3X556OE
🔎 Understand the intent
🤝 Respond with empathy
📩 Go private when it helps
🚫 Skip the trolls
📊 Learn from feedback
Full guide: dsmn8.org/3X556OE
December 10, 2025 at 5:01 PM
Negative comments online are part of showing up.
🔎 Understand the intent
🤝 Respond with empathy
📩 Go private when it helps
🚫 Skip the trolls
📊 Learn from feedback
Full guide: dsmn8.org/3X556OE
🔎 Understand the intent
🤝 Respond with empathy
📩 Go private when it helps
🚫 Skip the trolls
📊 Learn from feedback
Full guide: dsmn8.org/3X556OE
55% of decision-makers use thought leadership as part of their vetting process.
The opportunity for your employees to drive results on social is bigger than ever.
B2B social media stats you should know:
dsmn8.org/4ryGHif
The opportunity for your employees to drive results on social is bigger than ever.
B2B social media stats you should know:
dsmn8.org/4ryGHif
December 5, 2025 at 5:23 PM
55% of decision-makers use thought leadership as part of their vetting process.
The opportunity for your employees to drive results on social is bigger than ever.
B2B social media stats you should know:
dsmn8.org/4ryGHif
The opportunity for your employees to drive results on social is bigger than ever.
B2B social media stats you should know:
dsmn8.org/4ryGHif
Not sure what to post on LinkedIn?
💡 Share a quick insight, a small win, or a lesson learned.
Posts with your own perspective get 9x more engagement than branded content!
More employee advocacy challenges and how to solve them 👇
dsmn8.org/4owmxms
💡 Share a quick insight, a small win, or a lesson learned.
Posts with your own perspective get 9x more engagement than branded content!
More employee advocacy challenges and how to solve them 👇
dsmn8.org/4owmxms
December 3, 2025 at 5:14 PM
Not sure what to post on LinkedIn?
💡 Share a quick insight, a small win, or a lesson learned.
Posts with your own perspective get 9x more engagement than branded content!
More employee advocacy challenges and how to solve them 👇
dsmn8.org/4owmxms
💡 Share a quick insight, a small win, or a lesson learned.
Posts with your own perspective get 9x more engagement than branded content!
More employee advocacy challenges and how to solve them 👇
dsmn8.org/4owmxms
75% of B2B buyers use social to research vendors.
84% trust thought leaders more.
If your sales team isn’t posting, they’re invisible.
👉 17 stats that prove it:
dsmn8.org/4rdAybh
84% trust thought leaders more.
If your sales team isn’t posting, they’re invisible.
👉 17 stats that prove it:
dsmn8.org/4rdAybh
November 28, 2025 at 4:46 PM
75% of B2B buyers use social to research vendors.
84% trust thought leaders more.
If your sales team isn’t posting, they’re invisible.
👉 17 stats that prove it:
dsmn8.org/4rdAybh
84% trust thought leaders more.
If your sales team isn’t posting, they’re invisible.
👉 17 stats that prove it:
dsmn8.org/4rdAybh
Calling all employee advocates & program managers 📣
✅ How many employees actually post?
✅ Who’s tracking ROI?
✅ Where does AI fit?
Share your experience, take the survey 👇
dsmn8.org/41WjLhO
✅ How many employees actually post?
✅ Who’s tracking ROI?
✅ Where does AI fit?
Share your experience, take the survey 👇
dsmn8.org/41WjLhO
November 26, 2025 at 5:07 PM
Calling all employee advocates & program managers 📣
✅ How many employees actually post?
✅ Who’s tracking ROI?
✅ Where does AI fit?
Share your experience, take the survey 👇
dsmn8.org/41WjLhO
✅ How many employees actually post?
✅ Who’s tracking ROI?
✅ Where does AI fit?
Share your experience, take the survey 👇
dsmn8.org/41WjLhO
If you’re running an advocacy program (or thinking of starting one!), this is such a useful check-in.
See how many employees are sharing, what the impact looks like, and how you compare to competitors.
Get your free report 👇
dsmn8.org/481KuNw
See how many employees are sharing, what the impact looks like, and how you compare to competitors.
Get your free report 👇
dsmn8.org/481KuNw
November 25, 2025 at 5:07 PM
If you’re running an advocacy program (or thinking of starting one!), this is such a useful check-in.
See how many employees are sharing, what the impact looks like, and how you compare to competitors.
Get your free report 👇
dsmn8.org/481KuNw
See how many employees are sharing, what the impact looks like, and how you compare to competitors.
Get your free report 👇
dsmn8.org/481KuNw
People don’t follow companies.
They follow leaders.
Build your CEO’s brand with purpose 👇
dsmn8.org/43CiOvV
They follow leaders.
Build your CEO’s brand with purpose 👇
dsmn8.org/43CiOvV
November 21, 2025 at 5:00 PM
People don’t follow companies.
They follow leaders.
Build your CEO’s brand with purpose 👇
dsmn8.org/43CiOvV
They follow leaders.
Build your CEO’s brand with purpose 👇
dsmn8.org/43CiOvV
If your employee advocacy sounds like marketing… it’s not advocacy.
Our data shows:
📝 Personal edits = 3× engagement
🗣️ Own voice = 9× impact
Authenticity wins every time.
11 experts weigh in:
dsmn8.org/3X2t116
Our data shows:
📝 Personal edits = 3× engagement
🗣️ Own voice = 9× impact
Authenticity wins every time.
11 experts weigh in:
dsmn8.org/3X2t116
November 19, 2025 at 5:14 PM
If your employee advocacy sounds like marketing… it’s not advocacy.
Our data shows:
📝 Personal edits = 3× engagement
🗣️ Own voice = 9× impact
Authenticity wins every time.
11 experts weigh in:
dsmn8.org/3X2t116
Our data shows:
📝 Personal edits = 3× engagement
🗣️ Own voice = 9× impact
Authenticity wins every time.
11 experts weigh in:
dsmn8.org/3X2t116
AI can write your employee advocacy posts.
But tone of voice is what makes them believable.
How to train AI to sound like your brand 👇
dsmn8.org/4hUkkzz
But tone of voice is what makes them believable.
How to train AI to sound like your brand 👇
dsmn8.org/4hUkkzz
Best Practices For AI Tone Of Voice In Employee Advocacy
Learn best practices for using DSMN8’s Company Voice feature with AI Content Assistant (or ChatGPT) to scale content while ensuring brand consistency.
dsmn8.org
November 12, 2025 at 5:10 PM
AI can write your employee advocacy posts.
But tone of voice is what makes them believable.
How to train AI to sound like your brand 👇
dsmn8.org/4hUkkzz
But tone of voice is what makes them believable.
How to train AI to sound like your brand 👇
dsmn8.org/4hUkkzz
Reposted by DSMN8 | The #1 Employee Advocacy Platform
Deloitte didn’t create a corporate influencer role because it sounded trendy.
They did it because an employee went viral on LinkedIn.
And the result?
$13m in marketing value.
400m impressions.
10k leads.
All from one employee advocate.
www.aol.com/articles/wen...
They did it because an employee went viral on LinkedIn.
And the result?
$13m in marketing value.
400m impressions.
10k leads.
All from one employee advocate.
www.aol.com/articles/wen...
November 5, 2025 at 5:00 PM
Deloitte didn’t create a corporate influencer role because it sounded trendy.
They did it because an employee went viral on LinkedIn.
And the result?
$13m in marketing value.
400m impressions.
10k leads.
All from one employee advocate.
www.aol.com/articles/wen...
They did it because an employee went viral on LinkedIn.
And the result?
$13m in marketing value.
400m impressions.
10k leads.
All from one employee advocate.
www.aol.com/articles/wen...
Deloitte didn’t create a corporate influencer role because it sounded trendy.
They did it because an employee went viral on LinkedIn.
And the result?
$13m in marketing value.
400m impressions.
10k leads.
All from one employee advocate.
www.aol.com/articles/wen...
They did it because an employee went viral on LinkedIn.
And the result?
$13m in marketing value.
400m impressions.
10k leads.
All from one employee advocate.
www.aol.com/articles/wen...
November 5, 2025 at 5:00 PM
Deloitte didn’t create a corporate influencer role because it sounded trendy.
They did it because an employee went viral on LinkedIn.
And the result?
$13m in marketing value.
400m impressions.
10k leads.
All from one employee advocate.
www.aol.com/articles/wen...
They did it because an employee went viral on LinkedIn.
And the result?
$13m in marketing value.
400m impressions.
10k leads.
All from one employee advocate.
www.aol.com/articles/wen...
Reposted by DSMN8 | The #1 Employee Advocacy Platform
“Authenticity is one of those words that gets thrown around a lot these days, often by people who don’t exemplify it.” Emily Neal’s @dsmn8.bsky.social article “From Amplification to Authenticity: 11 Experts Decode the Future of Employee Advocacy”
reelroyreviews.com/2025/10/30/a...
reelroyreviews.com/2025/10/30/a...
“Authenticity is one of those words that gets thrown around a lot these days, often by people who don’t exemplify it.” Emily Neal’s DSMN8 article “From Amplification to Authenticity: 11 Experts Decode...
“Authenticity is one of those words that gets thrown around a lot these days, often by people who don’t exemplify it. But what this report shows us is that people who engage on these platforms from…
reelroyreviews.com
October 30, 2025 at 1:00 PM
“Authenticity is one of those words that gets thrown around a lot these days, often by people who don’t exemplify it.” Emily Neal’s @dsmn8.bsky.social article “From Amplification to Authenticity: 11 Experts Decode the Future of Employee Advocacy”
reelroyreviews.com/2025/10/30/a...
reelroyreviews.com/2025/10/30/a...
Reposted by DSMN8 | The #1 Employee Advocacy Platform
Most brands think they have a content problem.
They don’t. They have a distribution problem.
Your employees are sitting on stories that build trust and drive reach.
That’s employee-generated content.
Here’s how to use it strategically:
dsmn8.org/3WrmSeA
#EGC #ContentMarketing
They don’t. They have a distribution problem.
Your employees are sitting on stories that build trust and drive reach.
That’s employee-generated content.
Here’s how to use it strategically:
dsmn8.org/3WrmSeA
#EGC #ContentMarketing
October 29, 2025 at 5:28 PM
Most brands think they have a content problem.
They don’t. They have a distribution problem.
Your employees are sitting on stories that build trust and drive reach.
That’s employee-generated content.
Here’s how to use it strategically:
dsmn8.org/3WrmSeA
#EGC #ContentMarketing
They don’t. They have a distribution problem.
Your employees are sitting on stories that build trust and drive reach.
That’s employee-generated content.
Here’s how to use it strategically:
dsmn8.org/3WrmSeA
#EGC #ContentMarketing
Most brands think they have a content problem.
They don’t. They have a distribution problem.
Your employees are sitting on stories that build trust and drive reach.
That’s employee-generated content.
Here’s how to use it strategically:
dsmn8.org/3WrmSeA
#EGC #ContentMarketing
They don’t. They have a distribution problem.
Your employees are sitting on stories that build trust and drive reach.
That’s employee-generated content.
Here’s how to use it strategically:
dsmn8.org/3WrmSeA
#EGC #ContentMarketing
October 29, 2025 at 5:28 PM
Most brands think they have a content problem.
They don’t. They have a distribution problem.
Your employees are sitting on stories that build trust and drive reach.
That’s employee-generated content.
Here’s how to use it strategically:
dsmn8.org/3WrmSeA
#EGC #ContentMarketing
They don’t. They have a distribution problem.
Your employees are sitting on stories that build trust and drive reach.
That’s employee-generated content.
Here’s how to use it strategically:
dsmn8.org/3WrmSeA
#EGC #ContentMarketing
Reposted by DSMN8 | The #1 Employee Advocacy Platform
Still ignoring employee advocacy?
Your competitors aren’t.
They’re getting 9× more engagement for 1/10th the cost.
Your people already have the reach.
Now it’s time to activate it.
One-pager: dsmn8.org/4o4upw4
Your competitors aren’t.
They’re getting 9× more engagement for 1/10th the cost.
Your people already have the reach.
Now it’s time to activate it.
One-pager: dsmn8.org/4o4upw4
October 22, 2025 at 3:54 PM
Still ignoring employee advocacy?
Your competitors aren’t.
They’re getting 9× more engagement for 1/10th the cost.
Your people already have the reach.
Now it’s time to activate it.
One-pager: dsmn8.org/4o4upw4
Your competitors aren’t.
They’re getting 9× more engagement for 1/10th the cost.
Your people already have the reach.
Now it’s time to activate it.
One-pager: dsmn8.org/4o4upw4