Hi. I’m Mike.

This is Cupcake Theory.

It’s not a brand. It’s a metaphor.

For softness, chaos, emotional clarity, and becoming.

You’re not broken.

You’re just mid-bake.

Pull up a chair.

#cupcakes #feelingfine

I did a thing today. I ordered a sticker and a shirt. I put it on my car. I'm pretty happy about it.

Most moms care. Most moms try.
It’s not always perfect, but it’s usually heartfelt.

Call your mom today.
Then call her tomorrow, too just because.

That unexpected love might make her feel like a fully frosted cupcake.
#CupcakeTheory #MothersDay #GreatNoMatterTheBatter