Leanne Ford
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leanneford.bsky.social
Leanne Ford
@leanneford.bsky.social
Freelance digital communications & content specialist, particularly in the social good space.

Netball, weights & fitness, books, dogs and adventures

Derby, UK
Reposted by Leanne Ford
Leaders with Purpose podcast is here!

Our first guest episode is with Louise Lane of UNICEF UK. She shares her experiences of:

- leading through uncertainty and transformation
- squiggly careers
- getting comfortable with change and much more

Listen here: manifesto.co.uk/leaders-with... #charity
September 16, 2025 at 7:02 AM
I'm not crying, you're....actually, I am bawling!
10 weeks. Thats all it took. Look at that happy face
August 27, 2025 at 7:25 AM
Reposted by Leanne Ford
Ever heard of disintermediation?

AI is changing how people find charities, reducing website traffic and trust.

In @thirdsector.co.uk, @zoeamar.bsky.social explores this shift with insights from our Digital Marketing Strategist, Dominika Cechova

#AI #CharityDigital
Zoe Amar: Disintermediation is a wake-up call for our sector
It’s changing how people interact with charities and we must act now
www.thirdsector.co.uk
August 26, 2025 at 8:57 AM
Reposted by Leanne Ford
TLDR; if trends continue, your nonprofit can expect Meta ad costs to inc. 14%+ in 2025, which means your campaigns have to perform 14%+ better just to stay standing-still. A CRO project could get you back on the front-foot.

manifesto.co.uk/thinking/met...

#CharityMarketing #DigitalMarketing
Meta ads are going to get more expensive: why CRO is essential for charities in 2025 | manifesto
manifesto.co.uk
February 19, 2025 at 11:22 AM
Most of my feed is The Guardian at the moment. Not the end of the world but would like to fill it with humans. Who should I follow? Interests:

netball, dogs, human behaviour and wellbeing, living with less, marketing, contemporary fiction (particularly by women)
January 17, 2025 at 6:12 AM
@sophsportstats.bsky.social hey thanks for the follow..I have a friend called Ed from Dunedin, it was nice to be reminded of him by seeing your profile ☺️
November 28, 2024 at 4:25 PM
On today's agenda:

Social posts for client 1 morning - in progress
Dog walk
Upper gym session (with PT so no shirking)
Finish UX tender evaluations
Website copywriting
Tidy downstairs

Adding dog walks is kind of cheating as I do them rain, snow or shine.

#Accountability #DogsOfBlueSky
November 21, 2024 at 10:33 AM
Linkedin gets a bad rep, but there is some very incisive brand commentary going on over there right now...
#Jaguar
November 21, 2024 at 10:10 AM
Today's to-do list:

- Morning of meetings and social post/brief writing for client 1 ✅
- Dog walk
- Gym, upper session
- 2x UX tender evaluations
- Half day website copywriting for client 2

Let's go!

(pinched this idea from @fenikki.bsky.social for accountability)
November 20, 2024 at 11:24 AM
Mitch's snow day outfits day 2. I call this one his sporty look.

Racer green fleece top with black stripes with full front legs and attached black jogger bottoms at the back - fierce.

#DogsOfBlueSky
November 20, 2024 at 7:55 AM
Reposted by Leanne Ford
This is the setting you need if you want to make alt text a requirement on Bluesky.

Lots of free AI tools will automatically generate alt text for you.

But it also doesn't take long to write.

Share if you found this useful.
November 19, 2024 at 9:15 PM
Choose 20 books that have stayed with you or influenced you. One book per day for 20 days, in no particular order. No explanations, no reviews, just covers.

4/20

#Books
#BookSky 📚💙
#BookChallenge
November 19, 2024 at 3:57 PM
I've made a list of people in sexual health, women's health and FemTech.

They seem scarce on the ground at the moment but let me know who should be on there bsky.app/profile/did:...
November 19, 2024 at 10:43 AM
Virgin snow and the first outing of the season for Mitch's yellow fleece. It's definitely winter #DogsOfBlueSky
November 19, 2024 at 7:34 AM
Reposted by Leanne Ford
Can you hear that noise?

That's the noise of a thousand charities discussing Bluesky.

My advice for what it's worth.

1. Do it.

2. Do it with a custom domain.

3. Don't overthink it.

#PDGTips
November 18, 2024 at 9:31 AM
Choose 20 books that have stayed with you or influenced you. One book per day for 20 days, in no particular order. No explanations, no reviews, just covers.

3/20

#Books
#BookSky 💙📚
#BookChallenge
November 18, 2024 at 9:46 AM
Feel like England are using the middle space in the goal third much better and moving the defenders more #EngVJam #Netball
November 17, 2024 at 3:13 PM
Beth Cobden really has had a remarkable return, what an athlete and mindset #EngVJam #Netball
November 17, 2024 at 2:56 PM
Great fightback but the Roses need to settle the feeds into circle - Liv is not ready for some of those balls in #EngVJam #Netball
November 17, 2024 at 2:47 PM
Funmi and Fran are outstanding already #EngVJam #Netball
November 17, 2024 at 2:22 PM
Awkward Bets pushed Ama to answer her question when she was clearly signalling to go to the Jamaican anthem #NetballChaos
November 17, 2024 at 2:11 PM
Reposted by Leanne Ford
Folks I want to follow here:

👩🏽‍💻 Digital activists and tech for good types.

🚴🏽‍♀️ Cycling folks.

🗳️ Politics geeks across the spectrum.

🎶 Appreciators of techno.

Who should I follow❓
November 17, 2024 at 10:44 AM
Choose 20 books that have stayed with you or influenced you. One book per day for 20 days, in no particular order. No explanations, no reviews, just covers.

#Books
#BookSky💙📚
#BookChallenge

2/20
November 17, 2024 at 7:31 AM
1. wth was that final call. will have to watch that again. 2. prefer Lois Pearson at WA for England, Shaw's feeds at great but her movement is often into dicey looking spaces. Good to see most players get court time #Netball
November 16, 2024 at 5:33 PM