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leadtail.bsky.social
Leadtail
@leadtail.bsky.social
Best practices, ideas, updates from a community of marketers.

What else? We make social media work for B2B marketers.

Let's break through the noise together! 😉

https://leadtail.com/
Hanging out at SaaStock today and tomorrow in Austin. Come by and let’s chat about how social can help you grow and scale your SaaS biz!
May 13, 2025 at 4:53 PM
Focus groups are an effective way to get insights from your target audience.

What if we told you that the best B2B marketing group is free, and you already have access to it?

Spoiler alert: it's your social media followers.

sbee.link/6et4vwj7cu
The Best B2B Marketing Focus Group is Free
How can B2B marketers move from an ICP to an authentic connection with their customers? Here's a look at the best B2B Marketing focus group.
sbee.link
April 29, 2025 at 3:00 PM
LinkedIn Live Events has taken the B2B marketing landscape by storm.

Find out why LinkedIn Live events should be part of every B2B marketer’s toolkit: sbee.link/d8bt34amuf
Going Live: Using LinkedIn Events for B2B Marketing
How LinkedIn Live events help B2B marketers engage their target audience and establish meaningful connections.
sbee.link
April 24, 2025 at 3:00 PM
Product-led growth (PLG) is a novel approach to customer and revenue growth—it's fairly new to the B2B space.

Want to try implementing PLG into your B2B marketing strategies?

Read Amit Bivas' insights about the nuances to the approach. sbee.link/b978wr6uny
Product Led Growth: An Attractive Model for B2B Marketers
Product led growth is a powerful new tool for B2B marketers as they look for new ways to respond to ever-evolving customer expectations.
sbee.link
April 22, 2025 at 3:00 PM
Brand messaging is more important than ever.

But it's not just about what you're saying—about where you communicate and how you identify your audience.

That's the topic of discussion on this episode of Agents of Change
sbee.link/7me8qfv3uw
April 17, 2025 at 3:00 PM
B2B Marketers - want a transformative approach to B2B lead generation? Enter social selling!

Social selling is all about adding value, listening to your prospects, and becoming integral to their decision-making journey.

Let's dive in: sbee.link/7ruyabjf3p
Unlocking the Power of Social Selling for B2B Marketers
Social selling is all about adding value, listening to your prospects, and becoming integral to their decision-making journey.
sbee.link
April 15, 2025 at 3:00 PM
🗣️ McKinsey reports that AI-driven personalization can boost customer satisfaction by 20% and sales conversion rates by 10-15%.

When you integrate AI, you gain deeper customer insights, optimize engagement, and drive higher ROI 👇
sbee.link/x36refpvky
How AI is Changing B2B Web Design and Digital Marketing - B2B Marketing Blog | Webbiquity
Traditionally, B2B web design and development is a time-consuming process. That's changing with use of AI to enhance UX and personalization.
sbee.link
April 10, 2025 at 3:00 PM
🎯 “Flexibility is key. The landscape is constantly changing, so brands need to adapt.”

Discover how connected storytelling and strategic atomization can help your brand thrive in a fragmented content world. Dive into the details: sbee.link/e8p3bt7uwv
In B2B Marketing Connected Storytelling is a Powerful Tool
Connected storytelling is the key to cutting through the noise in today’s fragmented content landscape. Casey Nobile explains why.
sbee.link
April 8, 2025 at 3:00 PM
Brand messaging is more important than ever.

But it's not just about what you're saying—about where you communicate and how you identify your audience.

That's the topic of discussion on this episode of Agents of Change ➡️ sbee.link/b6adr8nx9q
April 3, 2025 at 3:00 PM
🤝 "Every working group needs content." -Anna Zhao

Everyone collaborates better when you understand each team's KPIs and prepare thoroughly before collaborative sessions.

Anna and Sean Tyson get more into this ▶ bit.ly/3WKqkR6
March 28, 2025 at 12:54 AM
Focus groups are an effective way to get insights from your target audience.

What if we told you that the best B2B Marketing group is free, and you already have access to it?

Spoiler alert: it's your social media followers. sbee.link/qm3yrv79wk
The Best B2B Marketing Focus Group is Free
How can B2B marketers move from an ICP to an authentic connection with their customers? Here's a look at the best B2B Marketing focus group.
sbee.link
March 27, 2025 at 4:00 PM
Developing a solid social media voice for your brand is important—but being adaptable to market changes and brand growth is, too.

Here's what you need to know about creating a brand voice for your B2B brand. sbee.link/heuvkqx3dr
Developing Your B2B Brand’s Social Media Voice
How to develop a B2B brand that is both strong in its foundation and malleable in its ability to evolve with market changes and brand growth.
sbee.link
March 25, 2025 at 4:00 PM
Such a fun night with the Leadtail crew in Portland! 🎳

Lots of laughs, friendly competition, and some impressive high scores on the board. 🙌 🏆
March 20, 2025 at 10:44 PM
Mack Garrison of dash shares with Leadtail TV about his company's efforts to improve its culture after a period of significant employee burnout in 2021.

Mack highlights perseverance and the importance of daily actions in fostering a positive work environment. sbee.link/gamqfy3nw7
March 20, 2025 at 10:32 PM
User-generated content (UGC) is most often used by B2C brands, but it can also be effective in B2B marketing.

Here's how B2B brands can effectively leverage UGC to strengthen their online presence and drive business growth : sbee.link/jnwa9e83b7
Harnessing the Power of User-Generated Content for B2B Brands
User-generated content (UGC) is a powerful tool to help brands build trust and foster deeper connections with customers.
sbee.link
March 11, 2025 at 4:00 PM
The latest data shows that 79% of marketers with mature influencer programs are seeing remarkable results.

Influencer marketing is no longer an experiment—it's a proven, scalable strategy that delivers tangible results.

sbee.link/97q4xfpb6m
Top 5 Benefits of Influencer Marketing for B2B Brands
Learn how B2B brands use influencer marketing to boost credibility, build thought leadership, and expand reach with real examples and data-driven strategies.
sbee.link
March 6, 2025 at 4:00 PM
B2B marketing is increasingly influenced by AI, so it's critical for B2B marketers to understand its impact.

In this episode of Agents of Change, Matt Engelson offers a blend of caution, insight, and optimism around AI in the industry.👇 bit.ly/43jajGD
Navigating the AI Revolution in B2B Marketing
In an industry increasingly influenced by Artificial Intelligence, understanding its impact is crucial for B2B marketers.
bit.ly
March 4, 2025 at 4:45 PM
What makes a "good" B2B social media presence? 🤔

We have some thoughts! Read on to learn more👇 sbee.link/qw3rmu648d
How To Be “Good” At B2B Social Media
How do we determine what ‘good’ means for a B2B social media feed? Here, we break down some of our best practices, key questions, and advice.
sbee.link
February 27, 2025 at 4:00 PM
B2B marketing is increasingly influenced by AI, so it's critical for B2B marketers to understand its impact.

In this episode of Agents of Change, Matt Engelson offers a blend of caution, insight, and optimism around AI in the industry. 👇 sbee.link/j6rbmpenqt
February 25, 2025 at 4:00 PM
Calling all B2B executives 🗣️ want to get active social media?

Here are 10 tips to get you started 👉 bit.ly/3BuCGUF
February 24, 2025 at 3:47 PM
B2B marketers often rely on paid ads for measurable ROI, but this can miss important stages of the customer journey.

With the help of audience data tools, brands can engage with potential customers in niche communities ⬇
bit.ly/3EE7Zjo
How to Use Data More Strategically to Reach Audiences - Convince & Convert
Digital marketing strategies tend to revolve around familiar platforms like Google Ads, LinkedIn campaigns, and Facebook retargeting. They’re reliable
bit.ly
February 24, 2025 at 3:42 PM
LinkedIn Live Events has taken the B2B marketing landscape by storm. ⛈️

Find out why LinkedIn Live events should be part of every B2B marketer’s toolkit: bit.ly/3QH4sVB
Going Live: Using LinkedIn Events for B2B Marketing
How LinkedIn Live events help B2B marketers engage their target audience and establish meaningful connections.
bit.ly
February 18, 2025 at 7:55 PM
💡While the only constant is change, it’s good to focus your B2B social media marketing efforts this year on what will stay the same:

💚 Niche communities
💚 Video content
💚 This 8-point strategic framework ⬇️

bit.ly/4jYtxqZ
How to Effectively Use B2B Social Media in 2024
B2B social media marketing is ever-evolving, with new platforms, changing algorithms, and shifting user behaviors.
bit.ly
February 17, 2025 at 5:18 PM
🥰 Happy Valentine's from a group of folks who have lots of love for B2B Social Media Marketing...and llamas! 🦙 (We think they're kind of a big deal).

Thanks to the Leadtail community for being the glue that holds the B2B marketing world together. We appreciate you! 🫶
February 14, 2025 at 6:17 PM