The truth? They’re equally important, but branding comes first.
Why?  Branding defines who you are, your audience, and why they should care. 
If you start marketing before you define your brand, your message gets lost. But when you get clear on your brand first, your marketing becomes magnetic!

Don't build your brand on borrowed land. Focus your energy and dollars on what you own like:
🌐  your website (Wordpress is best for this)
💌  your email list
🎟️ events/workshops

What’s one piece of owned media you’re focusing on this year?

#marketingstrategy #plantmedicinemarketing #brandingtips

Your retreats and events should feel designed for your guests because they are.  Before you plan, start with these questions.
 Use social media polls or email surveys to ask your audience directly. The more you listen, the better. The blog has more- https://www.customerdelightprocess.com/insights

Wrapped up an incredible week at Lucky Leaf in Minneapolis!

I shared the stage with talented Stella Morrison to dive deep into branding. 
I also sat down with Clean Green Media for a podcast chat on all things marketing & strategy.

Many great conversations, insights, and takeaways.
#luckyleafexpo

I’ve lived both sides of the journey: as a Garden Traveler, searching for places that honor plant medicine, sustainability, and cultural experiences. And as a brand and marketing strategist, helping plant medicine brands craft experiences that are transformative.

That’s why I do what I do.

Plant medicine retreats that listen create experiences that truly resonate, and that’s what keeps guests coming back. 

Start asking, start listening, and start designing a retreat that people can’t wait to attend. 

For more tips, head to our blog - https://www.customerdelightprocess.com/insights

At Lucky Leaf Expo, Stella Morrison and I walk you through the key elements of branding & marketing that will set your business up for success. Grab your ticket for Feb 28th and join us for our informative workshop at 3:15 pm. 
https://luckyleafexpo.com
#minneapolismarketing #plantmedicinemarketing

Flavors are like time machines. One taste or scent can bring you back to your favorite travels.

Don't overlook the power food can have to impact memories for yourself or (if you're a service-based business) to your guests. 

What’s a flavor or aroma that brings back a special memory for you?

Research shows travel boosts happiness by increasing creativity, reducing stress, and fulfilling our need to discover.
If you’re in the business of creating travel experiences, ask yourself:
How are you helping your audience discover?
Are you designing moments that inspire, connect, and transform?

People don’t want to live longer. They want a fulfilling one, filled with memories.

What’s a travel moment you can still feel? Please share below.

#sensoryevents #sensoryexperiences #sensoryactivities #customerexperiencedesign #eventmarketing

Every guest interaction is a chance to grow loyalty, spark advocacy, and build trust.
Our video breaks down how to turn that one visit into a lasting relationship.

If this was helpful, please comment, save, or share.

#customerexperiencedesign #marketingstrategy #brandingtips #brandexperience

Travel anxiety is real, especially for first-time guests.  Here’s how your plant medicine resort can ease their nerves and create a safe, inviting environment.

#guestexperience #travelanxiety #travelingtips #sensoryexperiences