Laura Hand
@laurahand.bsky.social
CX, Brand & Marketing Strategy for 🌱 Cannabis-wellness Resorts, Retreats and Experiences // 💚 Cannabis Travel Association International ✈️ // customerdelightprocess.com
So excited to share: I contributed to a @forbes article on how cannabis tourism is evolving beyond gimmicks to real, healing experiences. Shoutout to The Beach Samui and @liftedlodging.com for leading the way! 🌱✨ www.forbes.com/sites/javier...
Inside The New Cannabis Hospitality Economy: The Shift From Gimmick To Global Business
Cannabis tourism is evolving from novelty to serious business, blending wellness, hospitality and education across destinations like Missouri, Thailand and Argentina.
www.forbes.com
July 20, 2025 at 8:46 PM
So excited to share: I contributed to a @forbes article on how cannabis tourism is evolving beyond gimmicks to real, healing experiences. Shoutout to The Beach Samui and @liftedlodging.com for leading the way! 🌱✨ www.forbes.com/sites/javier...
Honored to be nominated for the ‘West Coast Woman Entrepreneur’ award by the Women in Cannabis Expo. Grateful to stand among women who’ve paved the way and held the door open for Midwest voices like mine. 🌿 #WICE2025 #WomenInCannabis #PlantWellness #CannabisMarketing
July 16, 2025 at 8:35 PM
Honored to be nominated for the ‘West Coast Woman Entrepreneur’ award by the Women in Cannabis Expo. Grateful to stand among women who’ve paved the way and held the door open for Midwest voices like mine. 🌿 #WICE2025 #WomenInCannabis #PlantWellness #CannabisMarketing
Too many businesses wait until they have a license or everything in order to start marketing, but by then, they’re already behind. You can start building your plant medicine brand now. Here’s the simple 6-month timeline to set your brand up for success.
#plantmedicine #brandingtips #brandbuilding
#plantmedicine #brandingtips #brandbuilding
March 18, 2025 at 5:01 PM
Too many businesses wait until they have a license or everything in order to start marketing, but by then, they’re already behind. You can start building your plant medicine brand now. Here’s the simple 6-month timeline to set your brand up for success.
#plantmedicine #brandingtips #brandbuilding
#plantmedicine #brandingtips #brandbuilding
The truth? They’re equally important, but branding comes first.
Why? Branding defines who you are, your audience, and why they should care.
If you start marketing before you define your brand, your message gets lost. But when you get clear on your brand first, your marketing becomes magnetic!
Why? Branding defines who you are, your audience, and why they should care.
If you start marketing before you define your brand, your message gets lost. But when you get clear on your brand first, your marketing becomes magnetic!
March 13, 2025 at 8:53 PM
The truth? They’re equally important, but branding comes first.
Why? Branding defines who you are, your audience, and why they should care.
If you start marketing before you define your brand, your message gets lost. But when you get clear on your brand first, your marketing becomes magnetic!
Why? Branding defines who you are, your audience, and why they should care.
If you start marketing before you define your brand, your message gets lost. But when you get clear on your brand first, your marketing becomes magnetic!
Don't build your brand on borrowed land. Focus your energy and dollars on what you own like:
🌐 your website (Wordpress is best for this)
💌 your email list
🎟️ events/workshops
What’s one piece of owned media you’re focusing on this year?
#marketingstrategy #plantmedicinemarketing #brandingtips
🌐 your website (Wordpress is best for this)
💌 your email list
🎟️ events/workshops
What’s one piece of owned media you’re focusing on this year?
#marketingstrategy #plantmedicinemarketing #brandingtips
March 12, 2025 at 4:25 PM
Don't build your brand on borrowed land. Focus your energy and dollars on what you own like:
🌐 your website (Wordpress is best for this)
💌 your email list
🎟️ events/workshops
What’s one piece of owned media you’re focusing on this year?
#marketingstrategy #plantmedicinemarketing #brandingtips
🌐 your website (Wordpress is best for this)
💌 your email list
🎟️ events/workshops
What’s one piece of owned media you’re focusing on this year?
#marketingstrategy #plantmedicinemarketing #brandingtips
Your retreats and events should feel designed for your guests because they are. Before you plan, start with these questions.
Use social media polls or email surveys to ask your audience directly. The more you listen, the better. The blog has more- https://www.customerdelightprocess.com/insights
Use social media polls or email surveys to ask your audience directly. The more you listen, the better. The blog has more- https://www.customerdelightprocess.com/insights
March 6, 2025 at 6:02 PM
Your retreats and events should feel designed for your guests because they are. Before you plan, start with these questions.
Use social media polls or email surveys to ask your audience directly. The more you listen, the better. The blog has more- https://www.customerdelightprocess.com/insights
Use social media polls or email surveys to ask your audience directly. The more you listen, the better. The blog has more- https://www.customerdelightprocess.com/insights
Wrapped up an incredible week at Lucky Leaf in Minneapolis!
I shared the stage with talented Stella Morrison to dive deep into branding.
I also sat down with Clean Green Media for a podcast chat on all things marketing & strategy.
Many great conversations, insights, and takeaways.
#luckyleafexpo
I shared the stage with talented Stella Morrison to dive deep into branding.
I also sat down with Clean Green Media for a podcast chat on all things marketing & strategy.
Many great conversations, insights, and takeaways.
#luckyleafexpo
March 5, 2025 at 6:03 PM
Wrapped up an incredible week at Lucky Leaf in Minneapolis!
I shared the stage with talented Stella Morrison to dive deep into branding.
I also sat down with Clean Green Media for a podcast chat on all things marketing & strategy.
Many great conversations, insights, and takeaways.
#luckyleafexpo
I shared the stage with talented Stella Morrison to dive deep into branding.
I also sat down with Clean Green Media for a podcast chat on all things marketing & strategy.
Many great conversations, insights, and takeaways.
#luckyleafexpo
I’ve lived both sides of the journey: as a Garden Traveler, searching for places that honor plant medicine, sustainability, and cultural experiences. And as a brand and marketing strategist, helping plant medicine brands craft experiences that are transformative.
That’s why I do what I do.
That’s why I do what I do.
February 27, 2025 at 6:02 PM
I’ve lived both sides of the journey: as a Garden Traveler, searching for places that honor plant medicine, sustainability, and cultural experiences. And as a brand and marketing strategist, helping plant medicine brands craft experiences that are transformative.
That’s why I do what I do.
That’s why I do what I do.
The #1 mistake wellness and plant medicine brands make? They assume instead of listening.
Empathy Mapping flips that approach by helping you see the world through your audience’s eyes. Read why this tool is essential for your business - https://www.customerdelightprocess.com/insights
#empathymap
Empathy Mapping flips that approach by helping you see the world through your audience’s eyes. Read why this tool is essential for your business - https://www.customerdelightprocess.com/insights
#empathymap
February 25, 2025 at 6:01 PM
The #1 mistake wellness and plant medicine brands make? They assume instead of listening.
Empathy Mapping flips that approach by helping you see the world through your audience’s eyes. Read why this tool is essential for your business - https://www.customerdelightprocess.com/insights
#empathymap
Empathy Mapping flips that approach by helping you see the world through your audience’s eyes. Read why this tool is essential for your business - https://www.customerdelightprocess.com/insights
#empathymap
Plant medicine retreats that listen create experiences that truly resonate, and that’s what keeps guests coming back.
Start asking, start listening, and start designing a retreat that people can’t wait to attend.
For more tips, head to our blog - https://www.customerdelightprocess.com/insights
Start asking, start listening, and start designing a retreat that people can’t wait to attend.
For more tips, head to our blog - https://www.customerdelightprocess.com/insights
February 20, 2025 at 6:02 PM
Plant medicine retreats that listen create experiences that truly resonate, and that’s what keeps guests coming back.
Start asking, start listening, and start designing a retreat that people can’t wait to attend.
For more tips, head to our blog - https://www.customerdelightprocess.com/insights
Start asking, start listening, and start designing a retreat that people can’t wait to attend.
For more tips, head to our blog - https://www.customerdelightprocess.com/insights
At Lucky Leaf Expo, Stella Morrison and I walk you through the key elements of branding & marketing that will set your business up for success. Grab your ticket for Feb 28th and join us for our informative workshop at 3:15 pm.
https://luckyleafexpo.com
#minneapolismarketing #plantmedicinemarketing
https://luckyleafexpo.com
#minneapolismarketing #plantmedicinemarketing
February 18, 2025 at 6:02 PM
At Lucky Leaf Expo, Stella Morrison and I walk you through the key elements of branding & marketing that will set your business up for success. Grab your ticket for Feb 28th and join us for our informative workshop at 3:15 pm.
https://luckyleafexpo.com
#minneapolismarketing #plantmedicinemarketing
https://luckyleafexpo.com
#minneapolismarketing #plantmedicinemarketing
Flavors are like time machines. One taste or scent can bring you back to your favorite travels.
Don't overlook the power food can have to impact memories for yourself or (if you're a service-based business) to your guests.
What’s a flavor or aroma that brings back a special memory for you?
Don't overlook the power food can have to impact memories for yourself or (if you're a service-based business) to your guests.
What’s a flavor or aroma that brings back a special memory for you?
February 14, 2025 at 3:31 PM
Flavors are like time machines. One taste or scent can bring you back to your favorite travels.
Don't overlook the power food can have to impact memories for yourself or (if you're a service-based business) to your guests.
What’s a flavor or aroma that brings back a special memory for you?
Don't overlook the power food can have to impact memories for yourself or (if you're a service-based business) to your guests.
What’s a flavor or aroma that brings back a special memory for you?
Your guests don’t just want to stay somewhere, they want to feel something.
Crafting a guest journey that inspires loyalty and word-of-mouth buzz is simpler than you think. It starts with intentional design, sensory details, and moments of delight. Head to my blog for more.
#plantwellness
Crafting a guest journey that inspires loyalty and word-of-mouth buzz is simpler than you think. It starts with intentional design, sensory details, and moments of delight. Head to my blog for more.
#plantwellness
February 11, 2025 at 5:30 PM
Your guests don’t just want to stay somewhere, they want to feel something.
Crafting a guest journey that inspires loyalty and word-of-mouth buzz is simpler than you think. It starts with intentional design, sensory details, and moments of delight. Head to my blog for more.
#plantwellness
Crafting a guest journey that inspires loyalty and word-of-mouth buzz is simpler than you think. It starts with intentional design, sensory details, and moments of delight. Head to my blog for more.
#plantwellness
We love talking about our products. But are we talking about what our audience actually needs? Before selling, understand who you serve. The Empathy Map Canvas helps you dig into what they see, hear, say, do, think & feel.
www.customerdelightprocess.com/post/empathy...
www.customerdelightprocess.com/post/empathy...
February 6, 2025 at 10:55 PM
We love talking about our products. But are we talking about what our audience actually needs? Before selling, understand who you serve. The Empathy Map Canvas helps you dig into what they see, hear, say, do, think & feel.
www.customerdelightprocess.com/post/empathy...
www.customerdelightprocess.com/post/empathy...
Join me on 2/4 at 12:00cst for a conversation with The Great Lakes Bake Club about cannabis-friendly travel, Midwest hemp beverages, and planning trips that actually recharge you.
📅 Sign up here: lnkd.in/dsiTNGKK
📅 Sign up here: lnkd.in/dsiTNGKK
February 3, 2025 at 1:24 PM
Join me on 2/4 at 12:00cst for a conversation with The Great Lakes Bake Club about cannabis-friendly travel, Midwest hemp beverages, and planning trips that actually recharge you.
📅 Sign up here: lnkd.in/dsiTNGKK
📅 Sign up here: lnkd.in/dsiTNGKK
Research shows travel boosts happiness by increasing creativity, reducing stress, and fulfilling our need to discover.
If you’re in the business of creating travel experiences, ask yourself:
How are you helping your audience discover?
Are you designing moments that inspire, connect, and transform?
If you’re in the business of creating travel experiences, ask yourself:
How are you helping your audience discover?
Are you designing moments that inspire, connect, and transform?
January 28, 2025 at 5:30 PM
Research shows travel boosts happiness by increasing creativity, reducing stress, and fulfilling our need to discover.
If you’re in the business of creating travel experiences, ask yourself:
How are you helping your audience discover?
Are you designing moments that inspire, connect, and transform?
If you’re in the business of creating travel experiences, ask yourself:
How are you helping your audience discover?
Are you designing moments that inspire, connect, and transform?
If you're not sure how your brand makes people feel, ask yourself:
- What emotions do you want your customers to associate with your brand?
- What feedback do you consistently hear from your clients or customers?
- Are your marketing materials designed to inspire trust, excitement, or connection?
- What emotions do you want your customers to associate with your brand?
- What feedback do you consistently hear from your clients or customers?
- Are your marketing materials designed to inspire trust, excitement, or connection?
January 23, 2025 at 6:01 PM
If you're not sure how your brand makes people feel, ask yourself:
- What emotions do you want your customers to associate with your brand?
- What feedback do you consistently hear from your clients or customers?
- Are your marketing materials designed to inspire trust, excitement, or connection?
- What emotions do you want your customers to associate with your brand?
- What feedback do you consistently hear from your clients or customers?
- Are your marketing materials designed to inspire trust, excitement, or connection?
20+ years in tech and customer experience design have taught me one thing: brands that focus on their audience win.
At Lucky Leaf Expo, I’ll share how to apply proven strategies to brands, helping you craft a strong foundation for growth.
Grab your tickets to Lucky Leaf by heading to their page.
At Lucky Leaf Expo, I’ll share how to apply proven strategies to brands, helping you craft a strong foundation for growth.
Grab your tickets to Lucky Leaf by heading to their page.
January 21, 2025 at 6:01 PM
20+ years in tech and customer experience design have taught me one thing: brands that focus on their audience win.
At Lucky Leaf Expo, I’ll share how to apply proven strategies to brands, helping you craft a strong foundation for growth.
Grab your tickets to Lucky Leaf by heading to their page.
At Lucky Leaf Expo, I’ll share how to apply proven strategies to brands, helping you craft a strong foundation for growth.
Grab your tickets to Lucky Leaf by heading to their page.
People don’t want to live longer. They want a fulfilling one, filled with memories.
January 21, 2025 at 4:09 AM
People don’t want to live longer. They want a fulfilling one, filled with memories.
😞 And with that, we say goodbye
January 19, 2025 at 5:08 AM
😞 And with that, we say goodbye
Want to create unforgettable plant-wellness experiences? 🌿✨
💡 Tip: Use scent to build emotional connection. Lavender soothes, citrus energizes—pair it with your retreat’s purpose for a lasting impact. www.customerdelightprocess.com/post/create-...
#PlantWellness #experiencedesign
💡 Tip: Use scent to build emotional connection. Lavender soothes, citrus energizes—pair it with your retreat’s purpose for a lasting impact. www.customerdelightprocess.com/post/create-...
#PlantWellness #experiencedesign
How to Create Plant-Wellness Experiences That People Want to Attend
Thought Leadership / create-plant-wellness-experiences-that-people-want-to-attend
www.customerdelightprocess.com
January 17, 2025 at 5:13 PM
Want to create unforgettable plant-wellness experiences? 🌿✨
💡 Tip: Use scent to build emotional connection. Lavender soothes, citrus energizes—pair it with your retreat’s purpose for a lasting impact. www.customerdelightprocess.com/post/create-...
#PlantWellness #experiencedesign
💡 Tip: Use scent to build emotional connection. Lavender soothes, citrus energizes—pair it with your retreat’s purpose for a lasting impact. www.customerdelightprocess.com/post/create-...
#PlantWellness #experiencedesign
What’s a travel moment you can still feel? Please share below.
#sensoryevents #sensoryexperiences #sensoryactivities #customerexperiencedesign #eventmarketing
#sensoryevents #sensoryexperiences #sensoryactivities #customerexperiencedesign #eventmarketing
January 16, 2025 at 4:31 PM
What’s a travel moment you can still feel? Please share below.
#sensoryevents #sensoryexperiences #sensoryactivities #customerexperiencedesign #eventmarketing
#sensoryevents #sensoryexperiences #sensoryactivities #customerexperiencedesign #eventmarketing
I’m speaking at the Lucky Leaf Expo in Minneapolis this February alongside the talented Stella Morrison!
We will share strategies on How To Prepare Now For A Strong Plant Medicine Brand in Minnesota. This is your chance to learn how to build a winning brand before licenses are finalized.
We will share strategies on How To Prepare Now For A Strong Plant Medicine Brand in Minnesota. This is your chance to learn how to build a winning brand before licenses are finalized.
January 14, 2025 at 5:02 PM
I’m speaking at the Lucky Leaf Expo in Minneapolis this February alongside the talented Stella Morrison!
We will share strategies on How To Prepare Now For A Strong Plant Medicine Brand in Minnesota. This is your chance to learn how to build a winning brand before licenses are finalized.
We will share strategies on How To Prepare Now For A Strong Plant Medicine Brand in Minnesota. This is your chance to learn how to build a winning brand before licenses are finalized.
Cannabis Immersive Experiences & Entertainment panel tomorrow 1-2pm cst. The last Cannabis Travel World Fair session hosted by the Cannabis Travel Association Intl. We’re opening this up for everyone. Comment for the zoom info.
January 14, 2025 at 2:03 AM
Cannabis Immersive Experiences & Entertainment panel tomorrow 1-2pm cst. The last Cannabis Travel World Fair session hosted by the Cannabis Travel Association Intl. We’re opening this up for everyone. Comment for the zoom info.