Katherine Wastell
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kwastell.bsky.social
Katherine Wastell
@kwastell.bsky.social
Helping organisations create better customer and colleague experiences through service design and digital transformation.

Senior Design Director at public.digital. Ex Co-op Digital, BBC.

katherinewastell.com
Yes 100%, and this needs to be combined with considering how people, and teams, work together.
November 22, 2024 at 7:27 AM
Design how teams work together to make the end-to-end experience real. It’s not just about vision — it’s about delivery. Build teams with the right skills and group them to deliver the experience. Shape how your organisation runs, how colleagues are supported, and how teams work together every day.
November 21, 2024 at 9:16 PM
How you organise work should reflect what’s most important in the end-to-end experience. A seamless experience comes from all the parts working together so customers don’t feel the joins. Focus on key interactions and journeys, map how services connect, and prioritise around what’s most important.
November 21, 2024 at 9:10 PM
To realise an E2E (end-to-end) experience you have to reflect it E2E in your organisation. Knowing the problems, having a vision and setting priorities isn’t all. If customer are leaving, delivery is slow and teams are siloed the issue runs deeper. You need to design how your organisation works E2E.
November 21, 2024 at 9:08 PM
My nephew got a mullet, and he’s 13, so they must be back?
September 25, 2023 at 6:38 PM
Hurray, will update!
September 25, 2023 at 5:08 PM
Yes, it’s in review at the moment
September 25, 2023 at 4:57 PM