Kristi Olsen
@kristicole.bsky.social
building user-centric & research-driven solutions at @fwddesign.co // former librarian // runner, reader, & track and field nerd
💻 fwddesign.co
💻 fwddesign.co
Here’s how I’d approach this question 👇
“How does information overload affect decision-making?”
“How does information overload affect decision-making?”
September 9, 2025 at 1:10 PM
Here’s how I’d approach this question 👇
“How does information overload affect decision-making?”
“How does information overload affect decision-making?”
When creating a product waitlist, show users their queue position for transparency and anticipation and include a confirmation email with next steps and timeline. These small ux details build trust before they even use your product.
I've been seeing too many poorly designed ones lately.
I've been seeing too many poorly designed ones lately.
February 28, 2025 at 5:05 PM
When creating a product waitlist, show users their queue position for transparency and anticipation and include a confirmation email with next steps and timeline. These small ux details build trust before they even use your product.
I've been seeing too many poorly designed ones lately.
I've been seeing too many poorly designed ones lately.
I’d love your help and opinions!
February 26, 2025 at 12:44 AM
I’d love your help and opinions!
I designed a UI that intentionally ignores design principles to test usability and challenge digital interface expectations.
February 19, 2025 at 3:01 PM
I designed a UI that intentionally ignores design principles to test usability and challenge digital interface expectations.
Strategic design for March 2025 🚀
Opening project slots for:
→ UX/UI Design
→ Framer/Webflow Development
Supporting diversity in tech with special rates for Women, BIPOC, & LGBTQ+ owned businesses
Comment / DM / Email for more info
Opening project slots for:
→ UX/UI Design
→ Framer/Webflow Development
Supporting diversity in tech with special rates for Women, BIPOC, & LGBTQ+ owned businesses
Comment / DM / Email for more info
February 10, 2025 at 6:00 PM
Strategic design for March 2025 🚀
Opening project slots for:
→ UX/UI Design
→ Framer/Webflow Development
Supporting diversity in tech with special rates for Women, BIPOC, & LGBTQ+ owned businesses
Comment / DM / Email for more info
Opening project slots for:
→ UX/UI Design
→ Framer/Webflow Development
Supporting diversity in tech with special rates for Women, BIPOC, & LGBTQ+ owned businesses
Comment / DM / Email for more info
In tomorrow's newsletter: How design teaches us to be more empathetic humans.
A fresh perspective on connecting empathy in design to everyday life. Not just for designers - for anyone interested in better understanding others.
Join our growing community: newsletter.fwddesign.co
A fresh perspective on connecting empathy in design to everyday life. Not just for designers - for anyone interested in better understanding others.
Join our growing community: newsletter.fwddesign.co
February 4, 2025 at 2:43 AM
In tomorrow's newsletter: How design teaches us to be more empathetic humans.
A fresh perspective on connecting empathy in design to everyday life. Not just for designers - for anyone interested in better understanding others.
Join our growing community: newsletter.fwddesign.co
A fresh perspective on connecting empathy in design to everyday life. Not just for designers - for anyone interested in better understanding others.
Join our growing community: newsletter.fwddesign.co
Zero to One: Strategic Design Case Studies / Lunchclub: Revitalize of Exit 👇
Solution framework:
→ Discover page with AI-curated matches
→User-controlled scheduling system
→Transparent cancellation options
→ Professional UI overhaul
Designed for impact + implementation speed
Solution framework:
→ Discover page with AI-curated matches
→User-controlled scheduling system
→Transparent cancellation options
→ Professional UI overhaul
Designed for impact + implementation speed
January 28, 2025 at 4:00 PM
Zero to One: Strategic Design Case Studies / Lunchclub: Revitalize of Exit 👇
Solution framework:
→ Discover page with AI-curated matches
→User-controlled scheduling system
→Transparent cancellation options
→ Professional UI overhaul
Designed for impact + implementation speed
Solution framework:
→ Discover page with AI-curated matches
→User-controlled scheduling system
→Transparent cancellation options
→ Professional UI overhaul
Designed for impact + implementation speed
Zero to One: Strategic Design Case Studies / Lunchclub: Revitalize of Exit 👇
Strategic pain points mapped:
→ Forced rescheduling vs. cancellation
→ Limited match control
→ Inconsistent performance
→ Poor information architecture
Each point directly impacting user retention.
Strategic pain points mapped:
→ Forced rescheduling vs. cancellation
→ Limited match control
→ Inconsistent performance
→ Poor information architecture
Each point directly impacting user retention.
January 28, 2025 at 4:00 PM
Zero to One: Strategic Design Case Studies / Lunchclub: Revitalize of Exit 👇
Strategic pain points mapped:
→ Forced rescheduling vs. cancellation
→ Limited match control
→ Inconsistent performance
→ Poor information architecture
Each point directly impacting user retention.
Strategic pain points mapped:
→ Forced rescheduling vs. cancellation
→ Limited match control
→ Inconsistent performance
→ Poor information architecture
Each point directly impacting user retention.
I analyzed Lunchclub's networking platform and evaluated its path forward through strategic design.
Key platform challenges identified:
- User control limitations in matching
- Technical stability issues
- Outdated UI hurting credibility
- Product stagnation despite $100M valuation
Key platform challenges identified:
- User control limitations in matching
- Technical stability issues
- Outdated UI hurting credibility
- Product stagnation despite $100M valuation
January 28, 2025 at 4:00 PM
I analyzed Lunchclub's networking platform and evaluated its path forward through strategic design.
Key platform challenges identified:
- User control limitations in matching
- Technical stability issues
- Outdated UI hurting credibility
- Product stagnation despite $100M valuation
Key platform challenges identified:
- User control limitations in matching
- Technical stability issues
- Outdated UI hurting credibility
- Product stagnation despite $100M valuation
“Now and then it's good to pause in our pursuit of happiness and just be happy.”
- Guillaume Apollinaire
- Guillaume Apollinaire
January 23, 2025 at 3:24 PM
“Now and then it's good to pause in our pursuit of happiness and just be happy.”
- Guillaume Apollinaire
- Guillaume Apollinaire
Building a zero-to-one product is about balancing speed, clarity, and an understanding of your users.
It's not just about what you're building—it's about why and how you're solving problems.
Sign up for tomorrow's Design & Grow 🌱 newsletter ➡️ https://buff.ly/41NhWVg
It's not just about what you're building—it's about why and how you're solving problems.
Sign up for tomorrow's Design & Grow 🌱 newsletter ➡️ https://buff.ly/41NhWVg
January 20, 2025 at 2:25 PM
Building a zero-to-one product is about balancing speed, clarity, and an understanding of your users.
It's not just about what you're building—it's about why and how you're solving problems.
Sign up for tomorrow's Design & Grow 🌱 newsletter ➡️ https://buff.ly/41NhWVg
It's not just about what you're building—it's about why and how you're solving problems.
Sign up for tomorrow's Design & Grow 🌱 newsletter ➡️ https://buff.ly/41NhWVg
Users don’t want your product—they want the outcome it delivers.
Netflix = Entertainment, not streaming
Uber = Transportation, not ride-hailing
Slack = Connection, not messaging
What outcome does your product deliver?
Need help focusing on outcomes? I’m available.
Netflix = Entertainment, not streaming
Uber = Transportation, not ride-hailing
Slack = Connection, not messaging
What outcome does your product deliver?
Need help focusing on outcomes? I’m available.
January 6, 2025 at 4:14 PM
Users don’t want your product—they want the outcome it delivers.
Netflix = Entertainment, not streaming
Uber = Transportation, not ride-hailing
Slack = Connection, not messaging
What outcome does your product deliver?
Need help focusing on outcomes? I’m available.
Netflix = Entertainment, not streaming
Uber = Transportation, not ride-hailing
Slack = Connection, not messaging
What outcome does your product deliver?
Need help focusing on outcomes? I’m available.
Libraries welcome everyone.
Accessibility isn't a checkbox, it's a foundation. So I design for everyone:
Easy to read
Simple to navigate
Works with screen readers
Makes sense to all users
Universal design = better design for everyone.
Accessibility isn't a checkbox, it's a foundation. So I design for everyone:
Easy to read
Simple to navigate
Works with screen readers
Makes sense to all users
Universal design = better design for everyone.
December 24, 2024 at 3:42 PM
Libraries welcome everyone.
Accessibility isn't a checkbox, it's a foundation. So I design for everyone:
Easy to read
Simple to navigate
Works with screen readers
Makes sense to all users
Universal design = better design for everyone.
Accessibility isn't a checkbox, it's a foundation. So I design for everyone:
Easy to read
Simple to navigate
Works with screen readers
Makes sense to all users
Universal design = better design for everyone.
People often can't describe exactly what they need.
Now I use this knowledge to design better products by watching how people actually use them, not just asking what they want.
Now I use this knowledge to design better products by watching how people actually use them, not just asking what they want.
December 24, 2024 at 3:42 PM
People often can't describe exactly what they need.
Now I use this knowledge to design better products by watching how people actually use them, not just asking what they want.
Now I use this knowledge to design better products by watching how people actually use them, not just asking what they want.
Libraries did UX before UX existed.
Their principles still create the best digital experiences today.
Here's why this matters for modern design...
Their principles still create the best digital experiences today.
Here's why this matters for modern design...
December 24, 2024 at 3:42 PM
Libraries did UX before UX existed.
Their principles still create the best digital experiences today.
Here's why this matters for modern design...
Their principles still create the best digital experiences today.
Here's why this matters for modern design...
The Library at Night by Alberto Manguel
A beautiful exploration of how humans have organized knowledge throughout history.
A beautiful exploration of how humans have organized knowledge throughout history.
December 24, 2024 at 3:34 PM
The Library at Night by Alberto Manguel
A beautiful exploration of how humans have organized knowledge throughout history.
A beautiful exploration of how humans have organized knowledge throughout history.
The Design of Everyday Things by Don Norman
Shows why some products frustrate us while others feel natural through real-world examples
Shows why some products frustrate us while others feel natural through real-world examples
December 24, 2024 at 3:34 PM
The Design of Everyday Things by Don Norman
Shows why some products frustrate us while others feel natural through real-world examples
Shows why some products frustrate us while others feel natural through real-world examples
How to Make Sense of Any Mess by Abby Covert
A clear guide to organizing information that makes the complex feel manageable.
A clear guide to organizing information that makes the complex feel manageable.
December 24, 2024 at 3:34 PM
How to Make Sense of Any Mess by Abby Covert
A clear guide to organizing information that makes the complex feel manageable.
A clear guide to organizing information that makes the complex feel manageable.
User Friendly by Cliff Kuang
A journey through the history of design showing how technology became more human and accessible. .
A journey through the history of design showing how technology became more human and accessible. .
December 24, 2024 at 3:34 PM
User Friendly by Cliff Kuang
A journey through the history of design showing how technology became more human and accessible. .
A journey through the history of design showing how technology became more human and accessible. .
library science is my unexpected advantage in ux design
want to know why? full story dropping in Tuesday's Design & Grow 🌱 newsletter + holiday book recommendations for designers and the design-curious. 📚
subscribe ➡️ https://buff.ly/3P86MTn
want to know why? full story dropping in Tuesday's Design & Grow 🌱 newsletter + holiday book recommendations for designers and the design-curious. 📚
subscribe ➡️ https://buff.ly/3P86MTn
December 21, 2024 at 4:34 PM
library science is my unexpected advantage in ux design
want to know why? full story dropping in Tuesday's Design & Grow 🌱 newsletter + holiday book recommendations for designers and the design-curious. 📚
subscribe ➡️ https://buff.ly/3P86MTn
want to know why? full story dropping in Tuesday's Design & Grow 🌱 newsletter + holiday book recommendations for designers and the design-curious. 📚
subscribe ➡️ https://buff.ly/3P86MTn
Even AI reflects societal biases. I used the prompt 'Librarian at reference desk helping patron,' and it returned a woman. It’s a reminder of how deeply ingrained stereotypes can be in training data.
December 20, 2024 at 6:58 PM
Even AI reflects societal biases. I used the prompt 'Librarian at reference desk helping patron,' and it returned a woman. It’s a reminder of how deeply ingrained stereotypes can be in training data.
Dropped a new collection on Fresh Threads 🌈 The Safe Space Collection
Minimal designs that make room for every voice. Each message thoughtfully embroidered on Comfort Colors tees.
freshthreadsdesignco.com/collections/...
Minimal designs that make room for every voice. Each message thoughtfully embroidered on Comfort Colors tees.
freshthreadsdesignco.com/collections/...
November 20, 2024 at 11:11 PM
Dropped a new collection on Fresh Threads 🌈 The Safe Space Collection
Minimal designs that make room for every voice. Each message thoughtfully embroidered on Comfort Colors tees.
freshthreadsdesignco.com/collections/...
Minimal designs that make room for every voice. Each message thoughtfully embroidered on Comfort Colors tees.
freshthreadsdesignco.com/collections/...
It’s a wet, windy evening. Saffron risotto with butternut squash makes it better.
November 15, 2024 at 12:57 AM
It’s a wet, windy evening. Saffron risotto with butternut squash makes it better.