Kerry Rego
@kregobiz.bsky.social
social media consultant. book nerd. using my knowledge for good ✊🏾 geektothecore.com
Lush Cosmetics ditched social media a few years ago and I've been really curious to hear how it's been going for them. Check out this follow-up as it relates to Meta's recent changes.
www.thedrum.com/opinion/meta...
www.thedrum.com/opinion/meta...
Meta’s fact-checking U-turn vindicates Lush’s decision to ditch social
www.thedrum.com
November 18, 2025 at 12:54 AM
Lush Cosmetics ditched social media a few years ago and I've been really curious to hear how it's been going for them. Check out this follow-up as it relates to Meta's recent changes.
www.thedrum.com/opinion/meta...
www.thedrum.com/opinion/meta...
Yay for dumb (feature) phones! Backlash to AI, attention fatigue, feature bloat, and surveillance.
www.cnn.com/world/dumpho...
www.cnn.com/world/dumpho...
‘Dumbphones’ are getting smarter, more costly and offering options for disillusioned consumers | CNN
Dumbphone. Brick phone. Feature phone. Call them what you want, these devices are taking off, walling off users from the time suck of social media and other apps.
www.cnn.com
November 14, 2025 at 6:38 PM
Yay for dumb (feature) phones! Backlash to AI, attention fatigue, feature bloat, and surveillance.
www.cnn.com/world/dumpho...
www.cnn.com/world/dumpho...
I'm curious if anyone uses #Nextdoor and has an opinion on the new design. I only do lessons and setup so hearing from actual users (other than my mom) would be helpful.
www.fastcompany.com/91367794/ins...
www.fastcompany.com/91367794/ins...
Inside the redesign that will make you actually want to use Nextdoor
Nextdoor is relaunching its approach to digitizing local word-of-mouth information by focusing on quality, reliability, and timeliness.
www.fastcompany.com
November 13, 2025 at 4:44 PM
I'm curious if anyone uses #Nextdoor and has an opinion on the new design. I only do lessons and setup so hearing from actual users (other than my mom) would be helpful.
www.fastcompany.com/91367794/ins...
www.fastcompany.com/91367794/ins...
With Gemini being the worst. www.bbc.co.uk/mediacentre/...
Largest study of its kind shows AI assistants misrepresent news content 45% of the time – regardless of language or territory
An intensive international study was coordinated by the European Broadcasting Union (EBU) and led by the BBC
www.bbc.co.uk
November 12, 2025 at 10:14 PM
With Gemini being the worst. www.bbc.co.uk/mediacentre/...
"The internet has fundamentally altered the conditions under which genuine self-expression can exist. The solution isn’t to perform authenticity harder, but to recognize and jealously guard the remaining places where real authenticity might still be possible."
www.theguardian.com/commentisfre...
www.theguardian.com/commentisfre...
Gen Z and gen Alpha brought a raw, messy aesthetic to social media. Why does it feel as inauthentic as ever? | Eugene Healey
The glossy perfection of millennial content gave way to something that felt more ‘real’. But that was a mirage – and brands quickly caught on, says brand strategy consultant Eugene Healey
www.theguardian.com
November 11, 2025 at 5:22 PM
"The internet has fundamentally altered the conditions under which genuine self-expression can exist. The solution isn’t to perform authenticity harder, but to recognize and jealously guard the remaining places where real authenticity might still be possible."
www.theguardian.com/commentisfre...
www.theguardian.com/commentisfre...
From a personal perspective, I almost never post. I do for work because it would be weird for a social media consultant to never post. So I'm in a weird spot on this but I get it.
Now I don't feel alone when it comes to just keeping it to myself.
www.popsugar.com/tech/digital...
Now I don't feel alone when it comes to just keeping it to myself.
www.popsugar.com/tech/digital...
The Coolest People Online Are Barely Posting at All
Oversharing is out, privacy is in. Digital minimalists are curating their online presence with intention — because in 2025, mystery is the ultimate flex.
www.popsugar.com
November 10, 2025 at 3:39 PM
From a personal perspective, I almost never post. I do for work because it would be weird for a social media consultant to never post. So I'm in a weird spot on this but I get it.
Now I don't feel alone when it comes to just keeping it to myself.
www.popsugar.com/tech/digital...
Now I don't feel alone when it comes to just keeping it to myself.
www.popsugar.com/tech/digital...
The makers of AI thought they were going to win us over but the harder they try, the more people are opting out of technology as much as possible.
This is not the plot twist I expected but I'm loving this development.
www.cnn.com/2025/10/08/b...
This is not the plot twist I expected but I'm loving this development.
www.cnn.com/2025/10/08/b...
As AI gets more life-like, a new Luddite movement is taking root | CNN Business
At my local coffee shop a couple of weeks ago, I overheard one 20-something woman say to another: Could I ask, what kind of phone do you have?
www.cnn.com
November 8, 2025 at 7:25 PM
The makers of AI thought they were going to win us over but the harder they try, the more people are opting out of technology as much as possible.
This is not the plot twist I expected but I'm loving this development.
www.cnn.com/2025/10/08/b...
This is not the plot twist I expected but I'm loving this development.
www.cnn.com/2025/10/08/b...
The tug of war between the needs of the audience, the creator, and the platforms where we find them has never been more fraught.
The trend of going independent and creating community is a David and Goliath situation.
postingnexus.substack.com/p/everything...
The trend of going independent and creating community is a David and Goliath situation.
postingnexus.substack.com/p/everything...
Everything that Built the Creator Economy is Trying to Kill It
The future may be direct-to-fan instead of direct-to-consumer, but the hurdles in place are more seismic than ever
postingnexus.substack.com
November 7, 2025 at 4:53 PM
The tug of war between the needs of the audience, the creator, and the platforms where we find them has never been more fraught.
The trend of going independent and creating community is a David and Goliath situation.
postingnexus.substack.com/p/everything...
The trend of going independent and creating community is a David and Goliath situation.
postingnexus.substack.com/p/everything...
Applying good SEO principles is necessary to be found in traditional search and those rules also apply to AI but here are some additional elements to consider as more people are using AI to find what they need.
👉🏼 Checklist by @semrushofficial.bsky.social www.socialmediatoday.com/news/seo-bes...
👉🏼 Checklist by @semrushofficial.bsky.social www.socialmediatoday.com/news/seo-bes...
How To Align the SEO Process With AI Discovery [Infographic]
Some pointers on how to evolve your SEO strategy to align with AI-based discovery.
www.socialmediatoday.com
November 6, 2025 at 4:15 PM
Applying good SEO principles is necessary to be found in traditional search and those rules also apply to AI but here are some additional elements to consider as more people are using AI to find what they need.
👉🏼 Checklist by @semrushofficial.bsky.social www.socialmediatoday.com/news/seo-bes...
👉🏼 Checklist by @semrushofficial.bsky.social www.socialmediatoday.com/news/seo-bes...
"A growing body of research suggests human behavior on social media is strikingly similar to collective behavior in nature."
www.noemamag.com/how-online-m...
www.noemamag.com/how-online-m...
How Online Mobs Act Like Flocks Of Birds | NOEMA
A growing body of research suggests human behavior on social media is strikingly similar to collective behavior in nature.
www.noemamag.com
November 6, 2025 at 12:47 AM
"A growing body of research suggests human behavior on social media is strikingly similar to collective behavior in nature."
www.noemamag.com/how-online-m...
www.noemamag.com/how-online-m...
Pinterest is the first social media platform that I know of that gives the user to opt out of AI content. The settings adjustment was easy. Let's see if it works.
www.socialmediatoday.com/news/pintere...
www.socialmediatoday.com/news/pintere...
Pinterest Adds Controls To Reduce AI Content in Feeds
Pinterest users say the volume of AI-generated Pins has become overwhelming in some categories.
www.socialmediatoday.com
November 3, 2025 at 7:27 PM
Pinterest is the first social media platform that I know of that gives the user to opt out of AI content. The settings adjustment was easy. Let's see if it works.
www.socialmediatoday.com/news/pintere...
www.socialmediatoday.com/news/pintere...
Not a surprise, of course. BUT many people don't realize how much information is farmed from their conversations with chatbots and may end up in open feeds. This change won't kick in until 12/16/25. www.cnn.com/2025/10/01/t...
Meta will soon use your conversations with its AI chatbot to sell you stuff | CNN Business
Meta will soon use what people tell its artificial intelligence chatbot to get even better at selling them things.
www.cnn.com
November 1, 2025 at 6:02 PM
Not a surprise, of course. BUT many people don't realize how much information is farmed from their conversations with chatbots and may end up in open feeds. This change won't kick in until 12/16/25. www.cnn.com/2025/10/01/t...
This is why I listen to advocates of many communities, especially ones that I'm not a part of.
It hadn't occurred to me that having a facial difference would get in the way of facial recognition (of course it does) but think about the 1000s of people this impacts.
www.wired.com/story/when-f...
It hadn't occurred to me that having a facial difference would get in the way of facial recognition (of course it does) but think about the 1000s of people this impacts.
www.wired.com/story/when-f...
When Face Recognition Doesn’t Know Your Face Is a Face
An estimated 100 million people live with facial differences. As face recognition tech becomes widespread, some say they’re getting blocked from accessing essential systems and services.
www.wired.com
October 15, 2025 at 5:39 PM
This is why I listen to advocates of many communities, especially ones that I'm not a part of.
It hadn't occurred to me that having a facial difference would get in the way of facial recognition (of course it does) but think about the 1000s of people this impacts.
www.wired.com/story/when-f...
It hadn't occurred to me that having a facial difference would get in the way of facial recognition (of course it does) but think about the 1000s of people this impacts.
www.wired.com/story/when-f...
THIS IS WHY you don't post your children online. Meta will use them as bait for men. Real children, real names, real faces in ads. STOP posting photos of your kids on the internet. They aren't safe here.
www.theguardian.com/technology/2...
www.theguardian.com/technology/2...
Parents outraged as Meta uses photos of schoolgirls in ads targeting man
Exclusive: Instagram pictures of girls as young as 13 were posted to promote Threads site ‘as bait’, campaigner says
www.theguardian.com
October 15, 2025 at 5:21 PM
THIS IS WHY you don't post your children online. Meta will use them as bait for men. Real children, real names, real faces in ads. STOP posting photos of your kids on the internet. They aren't safe here.
www.theguardian.com/technology/2...
www.theguardian.com/technology/2...
Many bans and limitations are slippery slopes to get to the point of being able to shut down any speech we don't agree with. Suppress energy and you get an explosion.
www.bbc.com/news/article...
www.bbc.com/news/article...
Social media ban lifted after 19 killed in protests
Thousands had taken to the streets demanding that the government lift the ban and tackle corruption.
www.bbc.com
September 12, 2025 at 3:53 PM
Many bans and limitations are slippery slopes to get to the point of being able to shut down any speech we don't agree with. Suppress energy and you get an explosion.
www.bbc.com/news/article...
www.bbc.com/news/article...
A government falling down on the job decides that banning social media is the tactic. Pretends its about safety & privacy but it's really so that its citizens can't express their views or communicate with others. How'd that work out for you? Other countries be warned. www.reuters.com/business/med...
Nineteen killed in Nepal in 'Gen Z' protest over social media ban, corruption
At least 19 people in two cities died on Monday in Nepal's worst unrest in decades, authorities said, as police in the capital fired tear gas and rubber bullets at protesters trying to storm parliament in anger at a social media shutdown and corruption.
www.reuters.com
September 12, 2025 at 3:49 PM
A government falling down on the job decides that banning social media is the tactic. Pretends its about safety & privacy but it's really so that its citizens can't express their views or communicate with others. How'd that work out for you? Other countries be warned. www.reuters.com/business/med...
Parents can hook up their account to their child's ChatGPT to monitor conversations and history. This is in response to the lawsuit brought by the family of Adam Raines, a 16 yrold that was encouraged to end his life by AI.
Let's see if parents actually use it. www.abc.net.au/news/2025-09...
Let's see if parents actually use it. www.abc.net.au/news/2025-09...
OpenAI to add parental controls after teen takes his own life
Californian parents Matthew and Maria Raine allege ChatGPT provided their 16-year-old son with detailed suicide instructions and encouraged him to put his plans into action.
www.abc.net.au
September 11, 2025 at 1:39 AM
Parents can hook up their account to their child's ChatGPT to monitor conversations and history. This is in response to the lawsuit brought by the family of Adam Raines, a 16 yrold that was encouraged to end his life by AI.
Let's see if parents actually use it. www.abc.net.au/news/2025-09...
Let's see if parents actually use it. www.abc.net.au/news/2025-09...
We're all watching this very carefully. The ramifications on people that aren't minors is massive. It will impact people of every age.
www.bbc.com/news/article...
www.bbc.com/news/article...
Enforcing Australia's social media ban on kids is possible but contains risks, report says
The impending ban is popular with many parents, but experts have raised concerns over privacy and age verification technology.
www.bbc.com
September 9, 2025 at 3:40 PM
We're all watching this very carefully. The ramifications on people that aren't minors is massive. It will impact people of every age.
www.bbc.com/news/article...
www.bbc.com/news/article...
I will absolutely judge you if you're still using X whether you are a person or a brand. There's no excuse to be there any longer when it's the channel of hate, lies, and conspiracy theories.
www.semafor.com/article/02/1...
www.semafor.com/article/02/1...
Fake, viral conspiracies on X overrun US politics
As media fragments, the space for outrageous conspiracy theories and smear tactics to run unchecked grows.
www.semafor.com
May 30, 2025 at 6:24 PM
I will absolutely judge you if you're still using X whether you are a person or a brand. There's no excuse to be there any longer when it's the channel of hate, lies, and conspiracy theories.
www.semafor.com/article/02/1...
www.semafor.com/article/02/1...
How we come back from this, I don't know.
www.fastcompany.com/91321143/bot...
www.fastcompany.com/91321143/bot...
Bot farms invade social media to hijack popular sentiment
Governments, financial influencers, and entertainment insiders are using data center-like facilities full of phones to push narratives fabricated through fake social media engagement.
www.fastcompany.com
April 28, 2025 at 7:08 PM
How we come back from this, I don't know.
www.fastcompany.com/91321143/bot...
www.fastcompany.com/91321143/bot...
@eff.org created a Border Search Pocket Guide. It's a printable document covering what to do before you travel and what to do at the border to protect your digital data.
www.eff.org/document/eff...
www.eff.org/document/eff...
EFF Border Search Pocket Guide
border-pocket-guide-2.pdf
www.eff.org
March 26, 2025 at 11:56 PM
@eff.org created a Border Search Pocket Guide. It's a printable document covering what to do before you travel and what to do at the border to protect your digital data.
www.eff.org/document/eff...
www.eff.org/document/eff...
Substack is deploying the classic social network playbook: Gradually eroding the ownership, identity & independence of writers.
My takeaways:
- consensual hallucination
- the illusion of independence
- if you’re not a breadwinner, you’re the yeast
mail.bigdeskenergy.com/p/death-by-t...
My takeaways:
- consensual hallucination
- the illusion of independence
- if you’re not a breadwinner, you’re the yeast
mail.bigdeskenergy.com/p/death-by-t...
Death by a thousand substacks
If you’re not a breadwinner, you’re the yeast.
mail.bigdeskenergy.com
February 20, 2025 at 6:58 PM
Substack is deploying the classic social network playbook: Gradually eroding the ownership, identity & independence of writers.
My takeaways:
- consensual hallucination
- the illusion of independence
- if you’re not a breadwinner, you’re the yeast
mail.bigdeskenergy.com/p/death-by-t...
My takeaways:
- consensual hallucination
- the illusion of independence
- if you’re not a breadwinner, you’re the yeast
mail.bigdeskenergy.com/p/death-by-t...
Encourage others to share this info in digital and non-digital ways. Care for others in your community. It heals your soul.
MAGAs are enraged that ICE is having difficulty arresting people for deportation because immigrants are educated on their rights & protections.
I wrote this a month ago on how to handle ICE, know your rights, & avoid deportation. Upset a MAGA, Read & Boost this:
www.qasimrashid.com/p/trumps-mas...
I wrote this a month ago on how to handle ICE, know your rights, & avoid deportation. Upset a MAGA, Read & Boost this:
www.qasimrashid.com/p/trumps-mas...
Trump's Mass Anti-Immigrant Raids to Begin
Here are action items to protect your immigrant neighbors, answers to common FAQs, and insights to debunk anti-immigrant propaganda
www.qasimrashid.com
February 17, 2025 at 11:48 PM
Encourage others to share this info in digital and non-digital ways. Care for others in your community. It heals your soul.
Americans are protesting today coast to coast to voice their opinions about the coup that is occurring. Corporate media won’t cover it so it’s up to us to share our pics/video & tell our friends locally & internationally so people know they’re not alone & that we won’t stand for it!
(Santa Rosa, CA)
(Santa Rosa, CA)
February 17, 2025 at 9:44 PM
Americans are protesting today coast to coast to voice their opinions about the coup that is occurring. Corporate media won’t cover it so it’s up to us to share our pics/video & tell our friends locally & internationally so people know they’re not alone & that we won’t stand for it!
(Santa Rosa, CA)
(Santa Rosa, CA)
Substack is the cute, popular girl that everyone wants to sit next to but she's not as nice as you think. Why Substack isn't the perfect solution.
@anildash.com nails it.
TL;DR Keep your own email marketing service cuz Substack is a VC funded social network that pushes to email.
bit.ly/3WBv5wX
@anildash.com nails it.
TL;DR Keep your own email marketing service cuz Substack is a VC funded social network that pushes to email.
bit.ly/3WBv5wX
Don't call it a Substack. - Anil Dash
A blog about making culture. Since 1999.
www.anildash.com
January 31, 2025 at 5:50 PM
Substack is the cute, popular girl that everyone wants to sit next to but she's not as nice as you think. Why Substack isn't the perfect solution.
@anildash.com nails it.
TL;DR Keep your own email marketing service cuz Substack is a VC funded social network that pushes to email.
bit.ly/3WBv5wX
@anildash.com nails it.
TL;DR Keep your own email marketing service cuz Substack is a VC funded social network that pushes to email.
bit.ly/3WBv5wX