Kerry Rego
@kregobiz.bsky.social
social media consultant. book nerd. using my knowledge for good ✊🏾 geektothecore.com
If you didn't already know, these "driverless" vehicles aren't totally driverless and some robotaxis crash 3x more than humans (cough Tesla).
I can't fathom why people trust these vehicles with their lives.
futurism.com/advanced-tra...
I can't fathom why people trust these vehicles with their lives.
futurism.com/advanced-tra...
It Turns Out That When Waymos Are Stumped, They Get Intervention From Workers in the Philippines
During a Congressional hearing, Waymo's chief safety officer, Mauricio Peña, was grilled over the company's reliance on overseas workers.
futurism.com
February 9, 2026 at 1:15 PM
If you didn't already know, these "driverless" vehicles aren't totally driverless and some robotaxis crash 3x more than humans (cough Tesla).
I can't fathom why people trust these vehicles with their lives.
futurism.com/advanced-tra...
I can't fathom why people trust these vehicles with their lives.
futurism.com/advanced-tra...
To feed the machine, to get them hooked, to monitor how it's used. I've lost count of how many ways Meta is awful.
www.businessinsider.com/meta-tracks-...
www.businessinsider.com/meta-tracks-...
Meta is monitoring how much employees use AI — and turning it into a game
Meta wants to boost AI adoption by tracking employee usage and turning it into a game called Level Up.
www.businessinsider.com
February 8, 2026 at 7:22 PM
To feed the machine, to get them hooked, to monitor how it's used. I've lost count of how many ways Meta is awful.
www.businessinsider.com/meta-tracks-...
www.businessinsider.com/meta-tracks-...
As an American, I definitely feel gaslit about how the rest of the functions. I'm actively deconstructing what I've been taught but I think knowing how governments attempt to reign in the speech of their residents are important flags to watch.
www.vice.com/en/article/p...
www.vice.com/en/article/p...
Pessimism Is Now a Crime on Chinese Social Media
China is about to find out just how unappealing social media can be when it’s been scrubbed of pessimism—and maybe that's the point.
www.vice.com
February 6, 2026 at 3:10 PM
As an American, I definitely feel gaslit about how the rest of the functions. I'm actively deconstructing what I've been taught but I think knowing how governments attempt to reign in the speech of their residents are important flags to watch.
www.vice.com/en/article/p...
www.vice.com/en/article/p...
A post-American #enshittification resistant internet is coming, including legalized jailbreak. This. Is. A. Lot. but worth every minute. Cory Doctorow doing what he does.
www.youtube.com/watch?v=BVRA...
www.youtube.com/watch?v=BVRA...
Post-American internet by Cory Doctorow
YouTube video by Nimrod Kamer
www.youtube.com
January 28, 2026 at 4:35 PM
A post-American #enshittification resistant internet is coming, including legalized jailbreak. This. Is. A. Lot. but worth every minute. Cory Doctorow doing what he does.
www.youtube.com/watch?v=BVRA...
www.youtube.com/watch?v=BVRA...
There are a lot of layers to the TikTok sale and the upwards of 150% surge of uninstalls due to algorithm glitches is just the headline. It was also the only major social media platform that leaned left. Some say they're after the kids - right leaning indoctrination www.emarketer.com/content/tikt...
January 28, 2026 at 1:15 PM
There are a lot of layers to the TikTok sale and the upwards of 150% surge of uninstalls due to algorithm glitches is just the headline. It was also the only major social media platform that leaned left. Some say they're after the kids - right leaning indoctrination www.emarketer.com/content/tikt...
In the West we don't like to talk about grief but as we spend more of our lives online, talking about how we grieve the end of others' lives is worth contemplation.
time.com/7307074/etiq...
time.com/7307074/etiq...
The Unspoken Etiquette of Mourning on Social Media
To post, or not to post? Social media users are establishing new rules for how to properly grieve online.
time.com
January 27, 2026 at 6:18 PM
In the West we don't like to talk about grief but as we spend more of our lives online, talking about how we grieve the end of others' lives is worth contemplation.
time.com/7307074/etiq...
time.com/7307074/etiq...
Did you know @hootsuite.com has a contract with ICE?
If you are still using them, you know what to do. betakit.com/hootsuite-dh...
If you are still using them, you know what to do. betakit.com/hootsuite-dh...
Hootsuite could receive up to $2.8 million USD for contract with US immigration enforcement | BetaKit
Years after scrapping a contract with ICE, Hootsuite is providing monitoring technology to DHS.
betakit.com
January 19, 2026 at 8:54 PM
Did you know @hootsuite.com has a contract with ICE?
If you are still using them, you know what to do. betakit.com/hootsuite-dh...
If you are still using them, you know what to do. betakit.com/hootsuite-dh...
Your relationship to technology is changing quickly - whether you realize it or not. This Surveillance Self-Defense site ssd.eff.org provides a wealth of information.
Created by @eff.org the leading nonprofit organization defending civil liberties in the digital world, be safe out there.
Created by @eff.org the leading nonprofit organization defending civil liberties in the digital world, be safe out there.
January 12, 2026 at 5:28 PM
Your relationship to technology is changing quickly - whether you realize it or not. This Surveillance Self-Defense site ssd.eff.org provides a wealth of information.
Created by @eff.org the leading nonprofit organization defending civil liberties in the digital world, be safe out there.
Created by @eff.org the leading nonprofit organization defending civil liberties in the digital world, be safe out there.
Blogs are a pivotal part of your content marketing strategy. The time it takes to write them is paid back for years to come as they increase credibility, visibility, web traffic & customer trust. Let’s get into why blogging matters for brands.
kerryregoconsulting.com/2025/10/30/w...
kerryregoconsulting.com/2025/10/30/w...
Why Blogging Matters for Brands - Kerry Rego Consulting
Learn why blogging matters for brands in this age of AI and social media. Credibility, trust, thought leadership, how to organize, and more.
kerryregoconsulting.com
January 8, 2026 at 5:34 PM
Blogs are a pivotal part of your content marketing strategy. The time it takes to write them is paid back for years to come as they increase credibility, visibility, web traffic & customer trust. Let’s get into why blogging matters for brands.
kerryregoconsulting.com/2025/10/30/w...
kerryregoconsulting.com/2025/10/30/w...
As YouTube ages, its defunct channels are becoming hot commodities. 4,641 channels listed on Fameswap between Oct 24 and Mar 25, had a combined 823m subscribers, and the ones that found buyers collectively generated more than $1m in sales.
www.tubefilter.com/2025/08/01/d...
www.tubefilter.com/2025/08/01/d...
December 12, 2025 at 4:31 PM
As YouTube ages, its defunct channels are becoming hot commodities. 4,641 channels listed on Fameswap between Oct 24 and Mar 25, had a combined 823m subscribers, and the ones that found buyers collectively generated more than $1m in sales.
www.tubefilter.com/2025/08/01/d...
www.tubefilter.com/2025/08/01/d...
Lush Cosmetics ditched social media a few years ago and I've been really curious to hear how it's been going for them. Check out this follow-up as it relates to Meta's recent changes.
www.thedrum.com/opinion/meta...
www.thedrum.com/opinion/meta...
Meta’s fact-checking U-turn vindicates Lush’s decision to ditch social
www.thedrum.com
November 18, 2025 at 12:54 AM
Lush Cosmetics ditched social media a few years ago and I've been really curious to hear how it's been going for them. Check out this follow-up as it relates to Meta's recent changes.
www.thedrum.com/opinion/meta...
www.thedrum.com/opinion/meta...
Yay for dumb (feature) phones! Backlash to AI, attention fatigue, feature bloat, and surveillance.
www.cnn.com/world/dumpho...
www.cnn.com/world/dumpho...
‘Dumbphones’ are getting smarter, more costly and offering options for disillusioned consumers | CNN
Dumbphone. Brick phone. Feature phone. Call them what you want, these devices are taking off, walling off users from the time suck of social media and other apps.
www.cnn.com
November 14, 2025 at 6:38 PM
Yay for dumb (feature) phones! Backlash to AI, attention fatigue, feature bloat, and surveillance.
www.cnn.com/world/dumpho...
www.cnn.com/world/dumpho...
I'm curious if anyone uses #Nextdoor and has an opinion on the new design. I only do lessons and setup so hearing from actual users (other than my mom) would be helpful.
www.fastcompany.com/91367794/ins...
www.fastcompany.com/91367794/ins...
Inside the redesign that will make you actually want to use Nextdoor
Nextdoor is relaunching its approach to digitizing local word-of-mouth information by focusing on quality, reliability, and timeliness.
www.fastcompany.com
November 13, 2025 at 4:44 PM
I'm curious if anyone uses #Nextdoor and has an opinion on the new design. I only do lessons and setup so hearing from actual users (other than my mom) would be helpful.
www.fastcompany.com/91367794/ins...
www.fastcompany.com/91367794/ins...
With Gemini being the worst. www.bbc.co.uk/mediacentre/...
Largest study of its kind shows AI assistants misrepresent news content 45% of the time – regardless of language or territory
An intensive international study was coordinated by the European Broadcasting Union (EBU) and led by the BBC
www.bbc.co.uk
November 12, 2025 at 10:14 PM
With Gemini being the worst. www.bbc.co.uk/mediacentre/...
"The internet has fundamentally altered the conditions under which genuine self-expression can exist. The solution isn’t to perform authenticity harder, but to recognize and jealously guard the remaining places where real authenticity might still be possible."
www.theguardian.com/commentisfre...
www.theguardian.com/commentisfre...
Gen Z and gen Alpha brought a raw, messy aesthetic to social media. Why does it feel as inauthentic as ever? | Eugene Healey
The glossy perfection of millennial content gave way to something that felt more ‘real’. But that was a mirage – and brands quickly caught on, says brand strategy consultant Eugene Healey
www.theguardian.com
November 11, 2025 at 5:22 PM
"The internet has fundamentally altered the conditions under which genuine self-expression can exist. The solution isn’t to perform authenticity harder, but to recognize and jealously guard the remaining places where real authenticity might still be possible."
www.theguardian.com/commentisfre...
www.theguardian.com/commentisfre...
From a personal perspective, I almost never post. I do for work because it would be weird for a social media consultant to never post. So I'm in a weird spot on this but I get it.
Now I don't feel alone when it comes to just keeping it to myself.
www.popsugar.com/tech/digital...
Now I don't feel alone when it comes to just keeping it to myself.
www.popsugar.com/tech/digital...
The Coolest People Online Are Barely Posting at All
Oversharing is out, privacy is in. Digital minimalists are curating their online presence with intention — because in 2025, mystery is the ultimate flex.
www.popsugar.com
November 10, 2025 at 3:39 PM
From a personal perspective, I almost never post. I do for work because it would be weird for a social media consultant to never post. So I'm in a weird spot on this but I get it.
Now I don't feel alone when it comes to just keeping it to myself.
www.popsugar.com/tech/digital...
Now I don't feel alone when it comes to just keeping it to myself.
www.popsugar.com/tech/digital...
The makers of AI thought they were going to win us over but the harder they try, the more people are opting out of technology as much as possible.
This is not the plot twist I expected but I'm loving this development.
www.cnn.com/2025/10/08/b...
This is not the plot twist I expected but I'm loving this development.
www.cnn.com/2025/10/08/b...
As AI gets more life-like, a new Luddite movement is taking root | CNN Business
At my local coffee shop a couple of weeks ago, I overheard one 20-something woman say to another: Could I ask, what kind of phone do you have?
www.cnn.com
November 8, 2025 at 7:25 PM
The makers of AI thought they were going to win us over but the harder they try, the more people are opting out of technology as much as possible.
This is not the plot twist I expected but I'm loving this development.
www.cnn.com/2025/10/08/b...
This is not the plot twist I expected but I'm loving this development.
www.cnn.com/2025/10/08/b...
The tug of war between the needs of the audience, the creator, and the platforms where we find them has never been more fraught.
The trend of going independent and creating community is a David and Goliath situation.
postingnexus.substack.com/p/everything...
The trend of going independent and creating community is a David and Goliath situation.
postingnexus.substack.com/p/everything...
Everything that Built the Creator Economy is Trying to Kill It
The future may be direct-to-fan instead of direct-to-consumer, but the hurdles in place are more seismic than ever
postingnexus.substack.com
November 7, 2025 at 4:53 PM
The tug of war between the needs of the audience, the creator, and the platforms where we find them has never been more fraught.
The trend of going independent and creating community is a David and Goliath situation.
postingnexus.substack.com/p/everything...
The trend of going independent and creating community is a David and Goliath situation.
postingnexus.substack.com/p/everything...
Applying good SEO principles is necessary to be found in traditional search and those rules also apply to AI but here are some additional elements to consider as more people are using AI to find what they need.
👉🏼 Checklist by @semrushofficial.bsky.social www.socialmediatoday.com/news/seo-bes...
👉🏼 Checklist by @semrushofficial.bsky.social www.socialmediatoday.com/news/seo-bes...
How To Align the SEO Process With AI Discovery [Infographic]
Some pointers on how to evolve your SEO strategy to align with AI-based discovery.
www.socialmediatoday.com
November 6, 2025 at 4:15 PM
Applying good SEO principles is necessary to be found in traditional search and those rules also apply to AI but here are some additional elements to consider as more people are using AI to find what they need.
👉🏼 Checklist by @semrushofficial.bsky.social www.socialmediatoday.com/news/seo-bes...
👉🏼 Checklist by @semrushofficial.bsky.social www.socialmediatoday.com/news/seo-bes...
"A growing body of research suggests human behavior on social media is strikingly similar to collective behavior in nature."
www.noemamag.com/how-online-m...
www.noemamag.com/how-online-m...
How Online Mobs Act Like Flocks Of Birds | NOEMA
A growing body of research suggests human behavior on social media is strikingly similar to collective behavior in nature.
www.noemamag.com
November 6, 2025 at 12:47 AM
"A growing body of research suggests human behavior on social media is strikingly similar to collective behavior in nature."
www.noemamag.com/how-online-m...
www.noemamag.com/how-online-m...
Pinterest is the first social media platform that I know of that gives the user to opt out of AI content. The settings adjustment was easy. Let's see if it works.
www.socialmediatoday.com/news/pintere...
www.socialmediatoday.com/news/pintere...
Pinterest Adds Controls To Reduce AI Content in Feeds
Pinterest users say the volume of AI-generated Pins has become overwhelming in some categories.
www.socialmediatoday.com
November 3, 2025 at 7:27 PM
Pinterest is the first social media platform that I know of that gives the user to opt out of AI content. The settings adjustment was easy. Let's see if it works.
www.socialmediatoday.com/news/pintere...
www.socialmediatoday.com/news/pintere...
Not a surprise, of course. BUT many people don't realize how much information is farmed from their conversations with chatbots and may end up in open feeds. This change won't kick in until 12/16/25. www.cnn.com/2025/10/01/t...
Meta will soon use your conversations with its AI chatbot to sell you stuff | CNN Business
Meta will soon use what people tell its artificial intelligence chatbot to get even better at selling them things.
www.cnn.com
November 1, 2025 at 6:02 PM
Not a surprise, of course. BUT many people don't realize how much information is farmed from their conversations with chatbots and may end up in open feeds. This change won't kick in until 12/16/25. www.cnn.com/2025/10/01/t...
This is why I listen to advocates of many communities, especially ones that I'm not a part of.
It hadn't occurred to me that having a facial difference would get in the way of facial recognition (of course it does) but think about the 1000s of people this impacts.
www.wired.com/story/when-f...
It hadn't occurred to me that having a facial difference would get in the way of facial recognition (of course it does) but think about the 1000s of people this impacts.
www.wired.com/story/when-f...
When Face Recognition Doesn’t Know Your Face Is a Face
An estimated 100 million people live with facial differences. As face recognition tech becomes widespread, some say they’re getting blocked from accessing essential systems and services.
www.wired.com
October 15, 2025 at 5:39 PM
This is why I listen to advocates of many communities, especially ones that I'm not a part of.
It hadn't occurred to me that having a facial difference would get in the way of facial recognition (of course it does) but think about the 1000s of people this impacts.
www.wired.com/story/when-f...
It hadn't occurred to me that having a facial difference would get in the way of facial recognition (of course it does) but think about the 1000s of people this impacts.
www.wired.com/story/when-f...
THIS IS WHY you don't post your children online. Meta will use them as bait for men. Real children, real names, real faces in ads. STOP posting photos of your kids on the internet. They aren't safe here.
www.theguardian.com/technology/2...
www.theguardian.com/technology/2...
Parents outraged as Meta uses photos of schoolgirls in ads targeting man
Exclusive: Instagram pictures of girls as young as 13 were posted to promote Threads site ‘as bait’, campaigner says
www.theguardian.com
October 15, 2025 at 5:21 PM
THIS IS WHY you don't post your children online. Meta will use them as bait for men. Real children, real names, real faces in ads. STOP posting photos of your kids on the internet. They aren't safe here.
www.theguardian.com/technology/2...
www.theguardian.com/technology/2...
Many bans and limitations are slippery slopes to get to the point of being able to shut down any speech we don't agree with. Suppress energy and you get an explosion.
www.bbc.com/news/article...
www.bbc.com/news/article...
Social media ban lifted after 19 killed in protests
Thousands had taken to the streets demanding that the government lift the ban and tackle corruption.
www.bbc.com
September 12, 2025 at 3:53 PM
Many bans and limitations are slippery slopes to get to the point of being able to shut down any speech we don't agree with. Suppress energy and you get an explosion.
www.bbc.com/news/article...
www.bbc.com/news/article...