Brett Kobie
@kobiebrett.bsky.social
Strategy & Creative Director at Bump, a creative consultancy specialised in policy communications.
3. Perceived cost of absence
"Doesn't it look weird if we're not there?" In the EU bubble, I would posit that this has always been the single most important driver of channel adoption.
"Doesn't it look weird if we're not there?" In the EU bubble, I would posit that this has always been the single most important driver of channel adoption.
November 25, 2024 at 3:07 PM
3. Perceived cost of absence
"Doesn't it look weird if we're not there?" In the EU bubble, I would posit that this has always been the single most important driver of channel adoption.
"Doesn't it look weird if we're not there?" In the EU bubble, I would posit that this has always been the single most important driver of channel adoption.
2. Perceived return relative to time investment
Anyone whose job it has been to "train" people on social media will know that the biggest block is perceived time investment. The less time one must spend relative to the return they see, the more likely adoption is.
Anyone whose job it has been to "train" people on social media will know that the biggest block is perceived time investment. The less time one must spend relative to the return they see, the more likely adoption is.
November 25, 2024 at 3:07 PM
2. Perceived return relative to time investment
Anyone whose job it has been to "train" people on social media will know that the biggest block is perceived time investment. The less time one must spend relative to the return they see, the more likely adoption is.
Anyone whose job it has been to "train" people on social media will know that the biggest block is perceived time investment. The less time one must spend relative to the return they see, the more likely adoption is.
1. Proximity to business as usual
An org or individual has already settled into a pattern of external communication with others. It's what naturally feels right to them and is scratching whatever itch they have on their hierarchy of needs. If the new thing fits this pattern, adoption is more likely.
An org or individual has already settled into a pattern of external communication with others. It's what naturally feels right to them and is scratching whatever itch they have on their hierarchy of needs. If the new thing fits this pattern, adoption is more likely.
November 25, 2024 at 3:07 PM
1. Proximity to business as usual
An org or individual has already settled into a pattern of external communication with others. It's what naturally feels right to them and is scratching whatever itch they have on their hierarchy of needs. If the new thing fits this pattern, adoption is more likely.
An org or individual has already settled into a pattern of external communication with others. It's what naturally feels right to them and is scratching whatever itch they have on their hierarchy of needs. If the new thing fits this pattern, adoption is more likely.