Brett Kobie
kobiebrett.bsky.social
Brett Kobie
@kobiebrett.bsky.social
Strategy & Creative Director at Bump, a creative consultancy specialised in policy communications.
Social media hypes are exciting, but apply these three objective tests to predict if/when a specific niche stakeholder group (or your own org even) is likely to adopt a new channel in earnest.

TW: no social channels are named in this post.
November 25, 2024 at 3:07 PM