SEO ends with traffic. But If there are no sales or leads, it’s on us to analyze what’s broken. Traffic without conversion has no real value.

What’s the hardest part of SEO for you right now?

Yearly
→ Zoom out
→ Look at ROI across 12 months
→ Rebuild your SEO plan based on real data and realistic goals

Quarterly
→ Run a deep technical and on-page audit
→ Review backlink profile - quality, quantity, relevance
→ Check local listings for accuracy
→ Adjust your action plan

Monthly
→ Review performance vs. goals
→ Compare to last month + last year
→ Document what’s working, what’s lagging, and what needs to change
→ How search + LLMs are actually driving discovery

This is the checklist I follow and share with every client.

Daily
→ Stay current with SEO, AI, and LLM-driven search changes
→ Check for big drops in rankings, traffic, or leads
→ Make small progress on key tasks to build authority

Result?

3–4 inbound calls per day.

At lazyyseo, we focus on commercial outcomes, not reports that look impressive but don’t convert.

If you're a local business owner, this is your sign to invest in local SEO. #localSEO #SEO #GEO #AEO #LazyySEO

• Built service + city pages with intent
• Added relevant case studies to each service
• Created cluster topics to build brand authority
• Structured content for LLM query fan-outs
• Improved brand mentions + geo-specific links

Your competitors are already halfway through AEO.

Don't ignore SEO - AEO builds on top.

How are you optimizing freshness + offsite mentions?

#AEO #AISearch #SEO2025

5. Simple structure wins. Don't complicate. FAQs boost citations 40%; lists/tables reserves 80% in ChatGPT vs 29% in Google.

6. Join conversations. Reddit/LinkedIn/YouTube drive 48% citations; Reddit in 22% answers.

3. Human + AI balance. Use AI to accelerate research and structure while keeping humans in charge of voice, accuracy, and tone

4. Third-party trust rules. 85% brand mentions from other sites (not your homepage). Time for PR + guest posts!

1. Keep it fresh. Pages <3 months old get 3x more AI citations; update every 60 days or traffic dips.

2. Share unique insights. Authoritative content competitors can't copy, Webflow saw 6x higher conversions from AI traffic.