Kavin
@kavin-lazyy.bsky.social
I help busy founders with growth and design • Growing 7 figure design agency & SEO subscription agency
SEO maintenance checklist for 2026.
This checklist works if you’re a solo founder, a small team, or managing your own site.
I’ve worked with brands, agencies, and founders for the last 7+ years.
👇👇👇
This checklist works if you’re a solo founder, a small team, or managing your own site.
I’ve worked with brands, agencies, and founders for the last 7+ years.
👇👇👇
January 2, 2026 at 12:04 PM
SEO maintenance checklist for 2026.
This checklist works if you’re a solo founder, a small team, or managing your own site.
I’ve worked with brands, agencies, and founders for the last 7+ years.
👇👇👇
This checklist works if you’re a solo founder, a small team, or managing your own site.
I’ve worked with brands, agencies, and founders for the last 7+ years.
👇👇👇
COVID didn’t give me a job; it gave us our first office after 5 years.
What started as a side hustle providing design and digital marketing services with my friends has grown into 2 agencies today.
What started as a side hustle providing design and digital marketing services with my friends has grown into 2 agencies today.
December 29, 2025 at 5:31 AM
COVID didn’t give me a job; it gave us our first office after 5 years.
What started as a side hustle providing design and digital marketing services with my friends has grown into 2 agencies today.
What started as a side hustle providing design and digital marketing services with my friends has grown into 2 agencies today.
4 months of work.
✅ 35+ money keywords on Page 1 across UK cities
🤖 80+ monthly visits from ChatGPT & Perplexity
This client came to us with:
→ Low visibility outside their HQ
→ Zero city-specific landing pages
What did we do?
👇👇👇
✅ 35+ money keywords on Page 1 across UK cities
🤖 80+ monthly visits from ChatGPT & Perplexity
This client came to us with:
→ Low visibility outside their HQ
→ Zero city-specific landing pages
What did we do?
👇👇👇
December 16, 2025 at 5:08 AM
4 months of work.
✅ 35+ money keywords on Page 1 across UK cities
🤖 80+ monthly visits from ChatGPT & Perplexity
This client came to us with:
→ Low visibility outside their HQ
→ Zero city-specific landing pages
What did we do?
👇👇👇
✅ 35+ money keywords on Page 1 across UK cities
🤖 80+ monthly visits from ChatGPT & Perplexity
This client came to us with:
→ Low visibility outside their HQ
→ Zero city-specific landing pages
What did we do?
👇👇👇
Your Thoughts on this by John Mu?
December 15, 2025 at 7:41 AM
Your Thoughts on this by John Mu?
Happy holidays and happy new year, 2026.
December 2025 core update is out now.
It takes 2 to 3 weeks to roll out completely.
December 2025 core update is out now.
It takes 2 to 3 weeks to roll out completely.
December 12, 2025 at 5:47 AM
Happy holidays and happy new year, 2026.
December 2025 core update is out now.
It takes 2 to 3 weeks to roll out completely.
December 2025 core update is out now.
It takes 2 to 3 weeks to roll out completely.
SEO and AEO look similar but play different games.
SEO fights for clicks on blue links, AEO gets your brand cited directly in ChatGPT/Perplexity.
76% ChatGPT citations from pages <30 days old.
Here are some top AI Search Playbook for Marketers,
👇👇👇
SEO fights for clicks on blue links, AEO gets your brand cited directly in ChatGPT/Perplexity.
76% ChatGPT citations from pages <30 days old.
Here are some top AI Search Playbook for Marketers,
👇👇👇
December 11, 2025 at 6:36 AM
SEO and AEO look similar but play different games.
SEO fights for clicks on blue links, AEO gets your brand cited directly in ChatGPT/Perplexity.
76% ChatGPT citations from pages <30 days old.
Here are some top AI Search Playbook for Marketers,
👇👇👇
SEO fights for clicks on blue links, AEO gets your brand cited directly in ChatGPT/Perplexity.
76% ChatGPT citations from pages <30 days old.
Here are some top AI Search Playbook for Marketers,
👇👇👇
Webflow got a cute gift for SEOs.
You can now add schema markup directly inside Webflow, no custom embeds, no third-party hacks.
Simple change. Big upside
You can now add schema markup directly inside Webflow, no custom embeds, no third-party hacks.
Simple change. Big upside
December 1, 2025 at 6:37 AM
Webflow got a cute gift for SEOs.
You can now add schema markup directly inside Webflow, no custom embeds, no third-party hacks.
Simple change. Big upside
You can now add schema markup directly inside Webflow, no custom embeds, no third-party hacks.
Simple change. Big upside
Most people still don’t get this.
I posted about it months ago, but let me say it again and louder this time.
You do not need special tricks to show up in AI Overviews or LLM search tools like ChatGPT, Perplexity, etc.
No hacks. No AI prompt SEO. No magic schema.
Just real, foundational SEO.
I posted about it months ago, but let me say it again and louder this time.
You do not need special tricks to show up in AI Overviews or LLM search tools like ChatGPT, Perplexity, etc.
No hacks. No AI prompt SEO. No magic schema.
Just real, foundational SEO.
November 4, 2025 at 10:51 AM
Most people still don’t get this.
I posted about it months ago, but let me say it again and louder this time.
You do not need special tricks to show up in AI Overviews or LLM search tools like ChatGPT, Perplexity, etc.
No hacks. No AI prompt SEO. No magic schema.
Just real, foundational SEO.
I posted about it months ago, but let me say it again and louder this time.
You do not need special tricks to show up in AI Overviews or LLM search tools like ChatGPT, Perplexity, etc.
No hacks. No AI prompt SEO. No magic schema.
Just real, foundational SEO.
AEO, GEO, LLM - whatever you call it.
SEO is still the base layer. Especially for local.
This is exactly what we did for this client in the last 2.5 months.
We made it to the top 3 rankings with SEO
SEO is still the base layer. Especially for local.
This is exactly what we did for this client in the last 2.5 months.
We made it to the top 3 rankings with SEO
October 24, 2025 at 12:04 PM
AEO, GEO, LLM - whatever you call it.
SEO is still the base layer. Especially for local.
This is exactly what we did for this client in the last 2.5 months.
We made it to the top 3 rankings with SEO
SEO is still the base layer. Especially for local.
This is exactly what we did for this client in the last 2.5 months.
We made it to the top 3 rankings with SEO
“Can we just hide some extra content for SEO?”
“Can we add extra keywords but hide them from users?”
One of the most common client questions during our weekly SEO call.
My answer is the same every time: No
“Can we add extra keywords but hide them from users?”
One of the most common client questions during our weekly SEO call.
My answer is the same every time: No
October 21, 2025 at 7:54 AM
“Can we just hide some extra content for SEO?”
“Can we add extra keywords but hide them from users?”
One of the most common client questions during our weekly SEO call.
My answer is the same every time: No
“Can we add extra keywords but hide them from users?”
One of the most common client questions during our weekly SEO call.
My answer is the same every time: No
How people really use ChatGPT,
- 49% ask questions
- 40% get work done (writing & coding)
- 11% explore & play
- 49% ask questions
- 40% get work done (writing & coding)
- 11% explore & play
September 17, 2025 at 9:51 AM
How people really use ChatGPT,
- 49% ask questions
- 40% get work done (writing & coding)
- 11% explore & play
- 49% ask questions
- 40% get work done (writing & coding)
- 11% explore & play
SEO in 2025 isn’t just about clicks.
It’s about:
– Brand mentions
– Authority
– Zero-click searches
– LLM citations
– Forum discussions
SEO has evolved. Adapt or fade.
It’s about:
– Brand mentions
– Authority
– Zero-click searches
– LLM citations
– Forum discussions
SEO has evolved. Adapt or fade.
September 15, 2025 at 5:03 AM
SEO in 2025 isn’t just about clicks.
It’s about:
– Brand mentions
– Authority
– Zero-click searches
– LLM citations
– Forum discussions
SEO has evolved. Adapt or fade.
It’s about:
– Brand mentions
– Authority
– Zero-click searches
– LLM citations
– Forum discussions
SEO has evolved. Adapt or fade.
SEO is dead because of LLMs.
ChatGPT - 5.7B visits
Google - 83.8B visits
LLM is on the rise but it's far away from the reality.
ChatGPT - 5.7B visits
Google - 83.8B visits
LLM is on the rise but it's far away from the reality.
September 13, 2025 at 2:17 AM
SEO is dead because of LLMs.
ChatGPT - 5.7B visits
Google - 83.8B visits
LLM is on the rise but it's far away from the reality.
ChatGPT - 5.7B visits
Google - 83.8B visits
LLM is on the rise but it's far away from the reality.
Most local SEO strategies are still stuck in 2015.
After 50+ SEO audits, here’s the 5-pillar plan that wins now:
1. City-specific service pages
2. Customer Q&A content
3. Authoritative blogs
4. Community stories/events
5. Data-driven updates (GSC/GA4)
Publish what neighbors need - not fluff
After 50+ SEO audits, here’s the 5-pillar plan that wins now:
1. City-specific service pages
2. Customer Q&A content
3. Authoritative blogs
4. Community stories/events
5. Data-driven updates (GSC/GA4)
Publish what neighbors need - not fluff
September 2, 2025 at 6:14 AM
Most local SEO strategies are still stuck in 2015.
After 50+ SEO audits, here’s the 5-pillar plan that wins now:
1. City-specific service pages
2. Customer Q&A content
3. Authoritative blogs
4. Community stories/events
5. Data-driven updates (GSC/GA4)
Publish what neighbors need - not fluff
After 50+ SEO audits, here’s the 5-pillar plan that wins now:
1. City-specific service pages
2. Customer Q&A content
3. Authoritative blogs
4. Community stories/events
5. Data-driven updates (GSC/GA4)
Publish what neighbors need - not fluff
Where do LLMs pull local SEO pack data from?
Google Business Profiles
Third-party reviews
Business websites
Wikipedia
Online directories
News mentions
Forums & social chatter
Control these, and you shape how AI sees your brand.
Google Business Profiles
Third-party reviews
Business websites
Wikipedia
Online directories
News mentions
Forums & social chatter
Control these, and you shape how AI sees your brand.
August 21, 2025 at 5:48 PM
Where do LLMs pull local SEO pack data from?
Google Business Profiles
Third-party reviews
Business websites
Wikipedia
Online directories
News mentions
Forums & social chatter
Control these, and you shape how AI sees your brand.
Google Business Profiles
Third-party reviews
Business websites
Wikipedia
Online directories
News mentions
Forums & social chatter
Control these, and you shape how AI sees your brand.
I need one more follower to reach 10,000.
Personally, LinkedIn works better for us than X.
Personally, LinkedIn works better for us than X.
August 18, 2025 at 6:42 AM
I need one more follower to reach 10,000.
Personally, LinkedIn works better for us than X.
Personally, LinkedIn works better for us than X.
SEO is not just search engines anymore.
+Search engines
+Social media
+Brand mentions
+Building authority
Rethink if you're still playing the traditional SEO game.
+Search engines
+Social media
+Brand mentions
+Building authority
Rethink if you're still playing the traditional SEO game.
August 12, 2025 at 12:31 AM
SEO is not just search engines anymore.
+Search engines
+Social media
+Brand mentions
+Building authority
Rethink if you're still playing the traditional SEO game.
+Search engines
+Social media
+Brand mentions
+Building authority
Rethink if you're still playing the traditional SEO game.
ChatGPT has removed its public chat discoverability feature after facing increasing privacy and data security concerns online
Did u make your chat public?
Did u make your chat public?
August 5, 2025 at 7:13 AM
ChatGPT has removed its public chat discoverability feature after facing increasing privacy and data security concerns online
Did u make your chat public?
Did u make your chat public?
No office. No funding.
Just 3 friends and an internet connection.
We are remote from day 1.
We are a small, young, and solid team.
We are bootstrapped.
We are best buds before founders.
We are growing.
We worked globally.
We worked with Aditya Birla, HDFC, TVS, Cavin Kare, and 100+ brands.
Just 3 friends and an internet connection.
We are remote from day 1.
We are a small, young, and solid team.
We are bootstrapped.
We are best buds before founders.
We are growing.
We worked globally.
We worked with Aditya Birla, HDFC, TVS, Cavin Kare, and 100+ brands.
July 24, 2025 at 5:17 AM
No office. No funding.
Just 3 friends and an internet connection.
We are remote from day 1.
We are a small, young, and solid team.
We are bootstrapped.
We are best buds before founders.
We are growing.
We worked globally.
We worked with Aditya Birla, HDFC, TVS, Cavin Kare, and 100+ brands.
Just 3 friends and an internet connection.
We are remote from day 1.
We are a small, young, and solid team.
We are bootstrapped.
We are best buds before founders.
We are growing.
We worked globally.
We worked with Aditya Birla, HDFC, TVS, Cavin Kare, and 100+ brands.
A 'resume' story.
He got no job.
Sent resume to 100 recruiters.
Many viewed. Some blocked. Few replied.
But no one offered job.
Story is not about resume.
He got no job.
Sent resume to 100 recruiters.
Many viewed. Some blocked. Few replied.
But no one offered job.
Story is not about resume.
July 20, 2025 at 3:30 AM
A 'resume' story.
He got no job.
Sent resume to 100 recruiters.
Many viewed. Some blocked. Few replied.
But no one offered job.
Story is not about resume.
He got no job.
Sent resume to 100 recruiters.
Many viewed. Some blocked. Few replied.
But no one offered job.
Story is not about resume.
So… no more hashtag based ads for brand launches on X?
July 17, 2025 at 7:55 AM
So… no more hashtag based ads for brand launches on X?
Google Search Console just rolled out a new 24-hour comparison feature.
Now you can compare 24-hour data with GSC,
- Compare last 24 hours to previous period
- Compare last 24 hours week over week
Now you can compare 24-hour data with GSC,
- Compare last 24 hours to previous period
- Compare last 24 hours week over week
July 16, 2025 at 1:18 PM
Google Search Console just rolled out a new 24-hour comparison feature.
Now you can compare 24-hour data with GSC,
- Compare last 24 hours to previous period
- Compare last 24 hours week over week
Now you can compare 24-hour data with GSC,
- Compare last 24 hours to previous period
- Compare last 24 hours week over week
Founders mindset.
You work for 14 hours daily on weekdays.
Still not satisfied.
You work again on weekends.
You work for 14 hours daily on weekdays.
Still not satisfied.
You work again on weekends.
July 12, 2025 at 1:41 PM
Founders mindset.
You work for 14 hours daily on weekdays.
Still not satisfied.
You work again on weekends.
You work for 14 hours daily on weekdays.
Still not satisfied.
You work again on weekends.
Last chance to vote for our website project!
Nominated by @awwwards for the design award. for the design award
Support 🙏
www.awwwards.com/sites/better...
Nominated by @awwwards for the design award. for the design award
Support 🙏
www.awwwards.com/sites/better...
BetterInvest - Awwwards Nominee
BetterInvest connects investors to India’s media sector by funding films and series through receivables from OTT, satellite, and audio rights—fueling...
www.awwwards.com
July 11, 2025 at 5:41 AM
Last chance to vote for our website project!
Nominated by @awwwards for the design award. for the design award
Support 🙏
www.awwwards.com/sites/better...
Nominated by @awwwards for the design award. for the design award
Support 🙏
www.awwwards.com/sites/better...