Kathleen Lucente
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kathleenlucente.bsky.social
Kathleen Lucente
@kathleenlucente.bsky.social
41 followers 81 following 31 posts
CEO and Founder of Red Fan Communications. Building brand equity for high-growth B2B tech brands. Data-backed, strategic PR and marketing. Former journalist, internal Comms leader -- trusted advisor to the bold.
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kathleenlucente.bsky.social
www.fastcompany.com/91340718/pr-...
PR isn't dead—it's the most strategic business function of 2025
When CMOs dismiss PR as just media relations, they're about a decade behind reality—creating massive vulnerability for their organizations.
www.fastcompany.com
June 3, 2025 at 3:55 PM
kathleenlucente.bsky.social
www.fastcompany.com/91285973/the...
The 'perfect present' principle: Why great marketing is like masterful gift-giving
Much like choosing the perfect gift for someone, companies must deeply understand their clients' needs to deliver value.
www.fastcompany.com
March 2, 2025 at 5:46 PM
kathleenlucente.bsky.social
Ah can someone more interesting insist on needing that cottage please.
December 31, 2024 at 3:29 PM