Kathleen Lucente
@kathleenlucente.bsky.social
CEO and Founder of Red Fan Communications. Building brand equity for high-growth B2B tech brands. Data-backed, strategic PR and marketing. Former journalist, internal Comms leader -- trusted advisor to the bold.
Most PR agencies do the bait-and-switch.
Senior people sell. Junior people deliver.
Clients not garnering the strategic thinking they desired!
I built Red Fan to be different.
15 years later, our longest client: 10+ years across 2 companies.
New site: redfancommunications.com
Senior people sell. Junior people deliver.
Clients not garnering the strategic thinking they desired!
I built Red Fan to be different.
15 years later, our longest client: 10+ years across 2 companies.
New site: redfancommunications.com
October 6, 2025 at 10:44 PM
Most PR agencies do the bait-and-switch.
Senior people sell. Junior people deliver.
Clients not garnering the strategic thinking they desired!
I built Red Fan to be different.
15 years later, our longest client: 10+ years across 2 companies.
New site: redfancommunications.com
Senior people sell. Junior people deliver.
Clients not garnering the strategic thinking they desired!
I built Red Fan to be different.
15 years later, our longest client: 10+ years across 2 companies.
New site: redfancommunications.com
That tension is very real. But what makes it work is that the philosophy behind it is legitimate."
Patagonia's Gin Ando on why authentic brand storytelling works: acknowledge the contradictions, tell the harder stories, and mean what you say.
this interview is chef's kiss 🧵
bit.ly/47JBfBT
Patagonia's Gin Ando on why authentic brand storytelling works: acknowledge the contradictions, tell the harder stories, and mean what you say.
this interview is chef's kiss 🧵
bit.ly/47JBfBT
September 11, 2025 at 1:39 PM
That tension is very real. But what makes it work is that the philosophy behind it is legitimate."
Patagonia's Gin Ando on why authentic brand storytelling works: acknowledge the contradictions, tell the harder stories, and mean what you say.
this interview is chef's kiss 🧵
bit.ly/47JBfBT
Patagonia's Gin Ando on why authentic brand storytelling works: acknowledge the contradictions, tell the harder stories, and mean what you say.
this interview is chef's kiss 🧵
bit.ly/47JBfBT
🎯 Austin entrepreneurs! Ready to uncover what makes your business truly unique?
I'm facilitating "Defining Your Brand & Unique Value Proposition" -- can't wait to help you discover your competitive edge!
📅 August 14, 3:00–5:00 PM
🎟️ Register: www.eventzilla.net/e/ignite-ess...
I'm facilitating "Defining Your Brand & Unique Value Proposition" -- can't wait to help you discover your competitive edge!
📅 August 14, 3:00–5:00 PM
🎟️ Register: www.eventzilla.net/e/ignite-ess...
August 7, 2025 at 6:07 PM
🎯 Austin entrepreneurs! Ready to uncover what makes your business truly unique?
I'm facilitating "Defining Your Brand & Unique Value Proposition" -- can't wait to help you discover your competitive edge!
📅 August 14, 3:00–5:00 PM
🎟️ Register: www.eventzilla.net/e/ignite-ess...
I'm facilitating "Defining Your Brand & Unique Value Proposition" -- can't wait to help you discover your competitive edge!
📅 August 14, 3:00–5:00 PM
🎟️ Register: www.eventzilla.net/e/ignite-ess...
The zero-click world has positioned strategic communications at the epicenter of driving high authority recognition while creating opportunities for human experiences that AI can't replicate. It's the perfect combination, but on steroids.
My latest on Forbes.com www.forbes.com/councils/for...
My latest on Forbes.com www.forbes.com/councils/for...
Forbes
Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle.
Forbes.com
July 24, 2025 at 6:46 PM
The zero-click world has positioned strategic communications at the epicenter of driving high authority recognition while creating opportunities for human experiences that AI can't replicate. It's the perfect combination, but on steroids.
My latest on Forbes.com www.forbes.com/councils/for...
My latest on Forbes.com www.forbes.com/councils/for...
Just wrapped up an insightful conversation with Paula Chiocchi
PR Power Play: Transforming Tech Narratives into Sales Success" – I share how strategic PR can become a growth engine for B2B tech companies, not just a brand booster.
Watch the full episode here: lnkd.in/g4XvcSRf
#B2B #marketing
PR Power Play: Transforming Tech Narratives into Sales Success" – I share how strategic PR can become a growth engine for B2B tech companies, not just a brand booster.
Watch the full episode here: lnkd.in/g4XvcSRf
#B2B #marketing
July 17, 2025 at 11:58 PM
Just wrapped up an insightful conversation with Paula Chiocchi
PR Power Play: Transforming Tech Narratives into Sales Success" – I share how strategic PR can become a growth engine for B2B tech companies, not just a brand booster.
Watch the full episode here: lnkd.in/g4XvcSRf
#B2B #marketing
PR Power Play: Transforming Tech Narratives into Sales Success" – I share how strategic PR can become a growth engine for B2B tech companies, not just a brand booster.
Watch the full episode here: lnkd.in/g4XvcSRf
#B2B #marketing
60% of Google searches now end without a click.
By 2025: 70%.
Your SEO strategy is about to become obsolete.
Smart companies are already preparing for the "Zero-Click" era.
Are you?
Free guide shows you exactly how to adapt 👇
bit.ly/3G93pec
By 2025: 70%.
Your SEO strategy is about to become obsolete.
Smart companies are already preparing for the "Zero-Click" era.
Are you?
Free guide shows you exactly how to adapt 👇
bit.ly/3G93pec
Content Marketing Guide | Red Fan Communications
We use a variety of data sources, analytical tools and other methods in a proven approach to brand-building. Over the course of six weeks, our team will...
bit.ly
July 8, 2025 at 4:58 PM
60% of Google searches now end without a click.
By 2025: 70%.
Your SEO strategy is about to become obsolete.
Smart companies are already preparing for the "Zero-Click" era.
Are you?
Free guide shows you exactly how to adapt 👇
bit.ly/3G93pec
By 2025: 70%.
Your SEO strategy is about to become obsolete.
Smart companies are already preparing for the "Zero-Click" era.
Are you?
Free guide shows you exactly how to adapt 👇
bit.ly/3G93pec
Why every business leader needs to think like a technologist in the age of AI
June 13, 2025 at 12:23 PM
Why every business leader needs to think like a technologist in the age of AI
PR isn’t dead—it’s the most strategic business function of 2025
June 3, 2025 at 3:53 PM
PR isn’t dead—it’s the most strategic business function of 2025
Reposted by Kathleen Lucente
Our team joined #CSICX25 last week! Here were Matt and Andrea's key takeaways:
🤝 Banking success = high-tech + high-touch
🛡️ Fraud protection is shifting from transactions to identity verification
🤖 AI transparency essential for compliance & customer trust
#fintech #banking #AI #fraudprevention
🤝 Banking success = high-tech + high-touch
🛡️ Fraud protection is shifting from transactions to identity verification
🤖 AI transparency essential for compliance & customer trust
#fintech #banking #AI #fraudprevention
April 10, 2025 at 8:08 PM
Our team joined #CSICX25 last week! Here were Matt and Andrea's key takeaways:
🤝 Banking success = high-tech + high-touch
🛡️ Fraud protection is shifting from transactions to identity verification
🤖 AI transparency essential for compliance & customer trust
#fintech #banking #AI #fraudprevention
🤝 Banking success = high-tech + high-touch
🛡️ Fraud protection is shifting from transactions to identity verification
🤖 AI transparency essential for compliance & customer trust
#fintech #banking #AI #fraudprevention
Reposted by Kathleen Lucente
@kathleenlucente.bsky.social is getting ready to attend the Culturati Summit this weekend. Events like these provide a great opportunity to connect with executives on how they’re aligning their internal teams and investing in their communications strategies. Let us know if you’re attending below!
April 4, 2025 at 10:36 PM
@kathleenlucente.bsky.social is getting ready to attend the Culturati Summit this weekend. Events like these provide a great opportunity to connect with executives on how they’re aligning their internal teams and investing in their communications strategies. Let us know if you’re attending below!
Super proud to have this article selected amongst tons of fantastic pieces from my peers in the industry. This article was drafted for the executives who really want to harness the power of PR and thought-leadership. #PR #thoughtleadership
Check out this month's Forbes Agency Council Editor's Choice, hand selected for their thought-provoking content, including an article from our very own @kathleenlucente.bsky.social where she breaks down the modern challenges of media relations.
🔗Read more: councils.forbes.com/editors-choice
🔗Read more: councils.forbes.com/editors-choice
April 4, 2025 at 9:07 PM
Super proud to have this article selected amongst tons of fantastic pieces from my peers in the industry. This article was drafted for the executives who really want to harness the power of PR and thought-leadership. #PR #thoughtleadership
Reposted by Kathleen Lucente
Congratulations to the Austin Capital Bank team on the fresh website! 🦇 We have been so proud to partner with you on this effort. Check out the new site: www.austincapitalbank.com
April 2, 2025 at 4:39 PM
Congratulations to the Austin Capital Bank team on the fresh website! 🦇 We have been so proud to partner with you on this effort. Check out the new site: www.austincapitalbank.com
Reposted by Kathleen Lucente
During critical moments, the difference between crisis and opportunity is trusted PR advisors embedded in the decision-making process before a challenge arises. Discover how to shift from a service provider to a strategic confidante in our latest newsletter: redfancommunications.com/why-your-age...
March 24, 2025 at 4:13 PM
During critical moments, the difference between crisis and opportunity is trusted PR advisors embedded in the decision-making process before a challenge arises. Discover how to shift from a service provider to a strategic confidante in our latest newsletter: redfancommunications.com/why-your-age...
Abel Prize Awarded to Japanese Mathematician Who Abstracted Abstractions www.nytimes.com/2025/03/26/s...
Masaki Kashiwara, Japanese Mathematician, Wins 2025 Abel Prize
Masaki Kashiwara received the honor, often regarded as the Nobel Prize in mathematics, for work that combined different mathematical fields to solve challenging problems.
www.nytimes.com
March 27, 2025 at 12:39 PM
Abel Prize Awarded to Japanese Mathematician Who Abstracted Abstractions www.nytimes.com/2025/03/26/s...
Reposted by Kathleen Lucente
This week we swooped into Silicon Hills News' Batty Awards, the first-ever celebration of Austin's most brilliantly BATSHIT CRAZY entrepreneurs (yes, that's officially what "Batty" stand for) where our fearless leader @kathleenlucente.bsky.social received "The Bat Signal" award for best PR company!🦇
March 7, 2025 at 10:06 PM
This week we swooped into Silicon Hills News' Batty Awards, the first-ever celebration of Austin's most brilliantly BATSHIT CRAZY entrepreneurs (yes, that's officially what "Batty" stand for) where our fearless leader @kathleenlucente.bsky.social received "The Bat Signal" award for best PR company!🦇
My latest Fast Company Executive Board article is an interesting observation about how my mother's approach to entertaining can teach us a lot: www.fastcompany.com/91285973/the...
The 'perfect present' principle: Why great marketing is like masterful gift-giving
Much like choosing the perfect gift for someone, companies must deeply understand their clients' needs to deliver value.
www.fastcompany.com
March 2, 2025 at 5:48 PM
My latest Fast Company Executive Board article is an interesting observation about how my mother's approach to entertaining can teach us a lot: www.fastcompany.com/91285973/the...
The ‘perfect present’ principle: Why great marketing is like masterful gift-giving
March 2, 2025 at 5:44 PM
The ‘perfect present’ principle: Why great marketing is like masterful gift-giving
The hard truth about B2B marketing partnerships: What worked at $80M ARR rarely works at $250M. Yet 73% of CMOs I've advised waited too long to make a change. Your growth trajectory demands partners who can scale with you. #CMO
January 21, 2025 at 7:33 PM
The hard truth about B2B marketing partnerships: What worked at $80M ARR rarely works at $250M. Yet 73% of CMOs I've advised waited too long to make a change. Your growth trajectory demands partners who can scale with you. #CMO
We are hiring at my PR firm in Austin, Texas. Check out the two roles and see if you're a good fit: app.trinethire.com/companies/21... #PR #jobs #austintx
Careers at Red Fan Communications LLC
app.trinethire.com
January 19, 2025 at 8:30 PM
We are hiring at my PR firm in Austin, Texas. Check out the two roles and see if you're a good fit: app.trinethire.com/companies/21... #PR #jobs #austintx
Addictions come in so many forms! This book is an incredible eye and mind-opener! www.amazon.com/Dopamine-Nat...
Dopamine Nation: Finding Balance in the Age of Indulgence
Buy Dopamine Nation: Finding Balance in the Age of Indulgence on Amazon.com ✓ FREE SHIPPING on qualified orders
www.amazon.com
January 14, 2025 at 1:26 PM
Addictions come in so many forms! This book is an incredible eye and mind-opener! www.amazon.com/Dopamine-Nat...
I love listening to music when I write, and this week, exploring Explosions In The Sky was inspiring. Are there any other writers who love listening to music while crafting?
January 7, 2025 at 4:24 AM
I love listening to music when I write, and this week, exploring Explosions In The Sky was inspiring. Are there any other writers who love listening to music while crafting?
Success isn't about the destination we reach in a single year, but the growth we embrace and the connections we nurture along our journey. As we step into 2025, let's transform our challenges into opportunities and our aspirations into achievements. A let there be a ton of fun in doing so!
December 31, 2024 at 3:27 PM
Success isn't about the destination we reach in a single year, but the growth we embrace and the connections we nurture along our journey. As we step into 2025, let's transform our challenges into opportunities and our aspirations into achievements. A let there be a ton of fun in doing so!
Very excited to see Dylan Collins and Bob Gunn pull together in this way! Enjoy MJBiz -- and the flurry or excitement and impact you will make for your clients and partners. www.businesswire.com/news/home/20... #rebates #cannabis
Green Rebates Acquires Seinergy to Expand Rebate Services for Growers
Green Rebates announced it has entered an agreement to acquire Seinergy.
www.businesswire.com
December 5, 2024 at 1:19 AM
Very excited to see Dylan Collins and Bob Gunn pull together in this way! Enjoy MJBiz -- and the flurry or excitement and impact you will make for your clients and partners. www.businesswire.com/news/home/20... #rebates #cannabis
After Thanksgiving there's often a mad rush on budgets and resources for 2025. The wise planner takes into account that they can't do it all and it's ok to ask for help! redfancommunications.com/its-never-to... #CMO #Marketing
It’s Never Too Early to Own 2025—Here’s How PR Can Help - Red Fan Communications
Recently, I shared tips on how companies can help their sales teams finish 2024 strong with a 90-day PR sprint by maximizing their online presence, aligning PR with Q4 sales goals and getting a head s...
redfancommunications.com
December 3, 2024 at 11:48 PM
After Thanksgiving there's often a mad rush on budgets and resources for 2025. The wise planner takes into account that they can't do it all and it's ok to ask for help! redfancommunications.com/its-never-to... #CMO #Marketing
Classic blur life --#workfromhome #remotework
November 28, 2024 at 4:04 PM
Classic blur life --#workfromhome #remotework