For every 100 of you there are now, Marketing Brad, there will be only one. And will it really be you, thought-leader posting on LinkedIn? ¯\_(ツ)_/¯

What's also rogue: it's got almost no social media presence. But its streams are doing great. So we ask the big question: does a song need to be on social media to perform well?

Check out the full take in my #blog this week for @midiaresearch.bsky.social www.midiaresearch.com/blog/why-dra...

The song itself: not weird. It premiers halfway through a truly strange 40-minute episode of a YouTube series. You have no idea what's going on, and then, suddenly, there's a new song with Central Cee in it. I'm not a big Drake fan, so maybe I just don't get it?
www.youtube.com/watch?v=JqXf...

Bardcore. I meant to type bardcore

It'll be worse when they stop, and instead act with barefaced impunity

this may be a petty hill, and it's decidedly a tangent from the main issue, but WHY SEND the empty cargo ships? we're at risk of climate collapse and sending empty cargo ships halfway across the world for ..what purpose exactly

Read the full take for what this means long-term here
@midiaresearch.bsky.social
👇👇

fin/🧵
www.midiaresearch.com/blog/there-i...

Our sources of truth and authority are becoming ever more fallible as they cut budgets and incorporate chatbots. Our arbiters of reality are Reddit threads, Wikipedia links, and YouTube videos. The internet has always lied – but does it *ever* tell the truth anymore? (3/🧵)

Anything from fantasy medical conditions (brought to life with AI images) to made-up historical events, complete with AI-gen news articles, are possible. Most won't even be malicious: a school project can be treated by the LLM as fact, with few – if any – practical tells. (2/🧵)

but does this mean it’s destined to be a gallery of self-reflection, or can it truly take off?

Full post here 👇
www.midiaresearch.com/blog/what-do...

In this week's #blog for @midiaresearch.bsky.social, I answer my own question (lol). Building a social platform around what is, ultimately, a popular ‘creator’ tool, might actually make more sense in the creator economy than shoehorning those tools into existing social platforms…