Generative AI is improving, and its use is increasing. Here's the problem: AI makes it *so* easy for fans to bring ideas to life, it itself cannot actually tell the difference between fan fiction and reality.

Take Pirates of the Caribbean Six... 🧵👇

This weekend I had the luxury of attending the #BritAwards. Like most people, I fall into niche scenes, and don’t pay much mind to ‘mainstream’ pop. So, it was interesting seeing artists that I didn't think I knew until the chorus kicked in and the bell went off: I’ve heard this one on TikTok! (3/)

Weeee're back to #ESNS25 this year! Check out the @midiaresearch.bsky.social lineup 👇

Do you create content for social media? Doesn't matter if its professionally, personally, or for a pet meme page - we want you for our survey!

There's a free report in it for you - and we'll be releasing a full report of the results early next year!

www.surveymonkey.com/r/CreationIn...

SXSW is coming to London... And of course we'll be there 🎉

Please vote for my presentation, Not all creators are created equal: Understanding the ‘creator economy’.

As usual, we'll pull from MIDiA data & big-brain thinking to deliver a hit 😎

sxswlondon.awardsplatform.com/entry/vote/l...