Katarina Andrejević
@kafarina.bsky.social
Content Strategist @ Opascope. A reader of the randomest of titles. Knitting my anxiety away.
Make this fiction reader read up on marketing.
What was the last article/book/podcast you found valuable?
Think:
✨ content marketing
✨ distribution
✨ strategy
I can give you fiction recommendations instead. Go! 👇
What was the last article/book/podcast you found valuable?
Think:
✨ content marketing
✨ distribution
✨ strategy
I can give you fiction recommendations instead. Go! 👇
October 6, 2025 at 3:44 PM
Make this fiction reader read up on marketing.
What was the last article/book/podcast you found valuable?
Think:
✨ content marketing
✨ distribution
✨ strategy
I can give you fiction recommendations instead. Go! 👇
What was the last article/book/podcast you found valuable?
Think:
✨ content marketing
✨ distribution
✨ strategy
I can give you fiction recommendations instead. Go! 👇
Easter prep done ✅️
April 18, 2025 at 6:18 PM
Easter prep done ✅️
So weird when Slack is down. I don't even need something from the team, just have a tiny update. But it's just:
February 26, 2025 at 4:44 PM
So weird when Slack is down. I don't even need something from the team, just have a tiny update. But it's just:
Email peeps, listen up. We're working on an article for @userlist.com about naming conventions and we'd like your input.
You can drop your answers in the thread or DM me. We'll happily credit you in the article.
Here's what we want to know:
You can drop your answers in the thread or DM me. We'll happily credit you in the article.
Here's what we want to know:
February 25, 2025 at 11:39 AM
Email peeps, listen up. We're working on an article for @userlist.com about naming conventions and we'd like your input.
You can drop your answers in the thread or DM me. We'll happily credit you in the article.
Here's what we want to know:
You can drop your answers in the thread or DM me. We'll happily credit you in the article.
Here's what we want to know:
Breaking our regularly scheduled program to tell you I got nominated for TOP100 Customer Marketing & Advocacy Awards. That's a mouthful!
But if you do have time, here's the link.
If I get in, I'll bake cookies for everyone (I have corgy-shaped molds).
www.base.ai/top-100-cma-...
But if you do have time, here's the link.
If I get in, I'll bake cookies for everyone (I have corgy-shaped molds).
www.base.ai/top-100-cma-...
TOP 100 CMA 25 voting
Vote for the B2B industry's TOP100 Influencers and Strategists in Customer Marketing and Advocacy! Celebrate customer marketers with us.
www.base.ai
February 18, 2025 at 1:11 PM
Breaking our regularly scheduled program to tell you I got nominated for TOP100 Customer Marketing & Advocacy Awards. That's a mouthful!
But if you do have time, here's the link.
If I get in, I'll bake cookies for everyone (I have corgy-shaped molds).
www.base.ai/top-100-cma-...
But if you do have time, here's the link.
If I get in, I'll bake cookies for everyone (I have corgy-shaped molds).
www.base.ai/top-100-cma-...
After every massage appointment I think, "I need to do this more often," and yet! It doesn't really cross my mind until the next time my back and/or leg is in pain.
February 12, 2025 at 4:56 PM
After every massage appointment I think, "I need to do this more often," and yet! It doesn't really cross my mind until the next time my back and/or leg is in pain.
Not on github, but this is probably the most adorable swag I've ever seen
We are just 50 stars away from reaching 15,000 stars on @github.com! 🤩
To celebrate, three lucky winners will receive our Swag Pack! 🐝👕🎁
- Dark tee for the code ninjas
- Light tee for the fashionistas
- Beanie for the swaggers
- Wasp plushie to help you with debugging!
👇 How to win... 👇
To celebrate, three lucky winners will receive our Swag Pack! 🐝👕🎁
- Dark tee for the code ninjas
- Light tee for the fashionistas
- Beanie for the swaggers
- Wasp plushie to help you with debugging!
👇 How to win... 👇
February 11, 2025 at 12:21 PM
Not on github, but this is probably the most adorable swag I've ever seen
Loved this (from Swipe Files newsletter)
January 28, 2025 at 2:24 PM
Loved this (from Swipe Files newsletter)
Reposted by Katarina Andrejević
In episode 747, @robwalling.com interviews Jane Portman, co-founder of Userlist (TS 2020 cohort), to discuss the four stages of their customer success evolution through the years.
Listen to the episode 👇
www.startupsfortherestofus.com/episodes/epi...
Listen to the episode 👇
www.startupsfortherestofus.com/episodes/epi...
Episode 747 | Evolving SaaS Customer Success Over 7 Years (with Jane Portman)
In episode 747, Rob Walling interviews Jane Portman, co-founder of Userlist, to discuss the evolution of their SaaS customer success strategy. Jane shares the four stages of Userlist’s customer succes...
www.startupsfortherestofus.com
January 9, 2025 at 11:01 PM
In episode 747, @robwalling.com interviews Jane Portman, co-founder of Userlist (TS 2020 cohort), to discuss the four stages of their customer success evolution through the years.
Listen to the episode 👇
www.startupsfortherestofus.com/episodes/epi...
Listen to the episode 👇
www.startupsfortherestofus.com/episodes/epi...
Based on my LinkedIn feed these days, most people's resolutions were to become unhinged.
January 8, 2025 at 6:54 PM
Based on my LinkedIn feed these days, most people's resolutions were to become unhinged.
First crafty project of the year is done. It's a blanket for my friend.
First time doing something of this size, and forst time knitting without needles.
It's fuzzy as heck 🥰
First time doing something of this size, and forst time knitting without needles.
It's fuzzy as heck 🥰
January 7, 2025 at 1:48 PM
First crafty project of the year is done. It's a blanket for my friend.
First time doing something of this size, and forst time knitting without needles.
It's fuzzy as heck 🥰
First time doing something of this size, and forst time knitting without needles.
It's fuzzy as heck 🥰
Reposted by Katarina Andrejević
I'm involved in tech hiring. I've interviewed thousands of engineers. And I'd like to tell you about a disturbing trend I've seen in tech in the last 10 years 🧵
great article about the devaluation of absolutely anything where women achieve 50%. which is a thing.
January 2, 2025 at 9:25 PM
I'm involved in tech hiring. I've interviewed thousands of engineers. And I'd like to tell you about a disturbing trend I've seen in tech in the last 10 years 🧵
This season's relaxation comes in the form of hand embroidered ornaments
December 29, 2024 at 8:34 PM
This season's relaxation comes in the form of hand embroidered ornaments
Proud creator of the cutest team collage ever assembled *hair flip*
Thank you for joining us for another year of building Userlist.
We hope you take this time to rest, recharge, and have an enjoyable time.
Happy holidays, and see you next year! 🎊
(We love that being fully remote doesn't stop us from having an adorable holiday card.)
We hope you take this time to rest, recharge, and have an enjoyable time.
Happy holidays, and see you next year! 🎊
(We love that being fully remote doesn't stop us from having an adorable holiday card.)
December 24, 2024 at 5:20 PM
Proud creator of the cutest team collage ever assembled *hair flip*
What working today feels like when you celebrate Christmas according to the Julian calendar.
December 24, 2024 at 4:18 PM
What working today feels like when you celebrate Christmas according to the Julian calendar.
Reposted by Katarina Andrejević
🎄 Year in Review Email Examples 🎄
You like your Spotify Wrapped, right? But you’re in B2B and maybe think year-in-review
emails don’t fit the vibe there.
Au contraire! This is a great excuse to place your users at the center of your story.
Scroll to see how others do it.⬇️
You like your Spotify Wrapped, right? But you’re in B2B and maybe think year-in-review
emails don’t fit the vibe there.
Au contraire! This is a great excuse to place your users at the center of your story.
Scroll to see how others do it.⬇️
December 13, 2024 at 1:45 PM
🎄 Year in Review Email Examples 🎄
You like your Spotify Wrapped, right? But you’re in B2B and maybe think year-in-review
emails don’t fit the vibe there.
Au contraire! This is a great excuse to place your users at the center of your story.
Scroll to see how others do it.⬇️
You like your Spotify Wrapped, right? But you’re in B2B and maybe think year-in-review
emails don’t fit the vibe there.
Au contraire! This is a great excuse to place your users at the center of your story.
Scroll to see how others do it.⬇️
It's 21 now.
19 books read this year, and I think that officially takes me out of the reading slump. I may even round it up at this rate.
December 12, 2024 at 2:34 PM
It's 21 now.
Having crafting friends is fun because they come over, bring you sourdough bread and supplies you didn't have, and a few hours of chit-chat later, voila!
December 11, 2024 at 10:06 PM
Having crafting friends is fun because they come over, bring you sourdough bread and supplies you didn't have, and a few hours of chit-chat later, voila!
Reposted by Katarina Andrejević
Hello, Bluesky! 🦋 Nice to see so many of our SaaS friends here.
We come bearing little gifts. If you want to receive a holiday card and these stickers from us, just say hi in the thread.
@kafarina.bsky.social has 10ish cards lying around.
Let's reconnect!
We come bearing little gifts. If you want to receive a holiday card and these stickers from us, just say hi in the thread.
@kafarina.bsky.social has 10ish cards lying around.
Let's reconnect!
December 11, 2024 at 3:01 PM
Hello, Bluesky! 🦋 Nice to see so many of our SaaS friends here.
We come bearing little gifts. If you want to receive a holiday card and these stickers from us, just say hi in the thread.
@kafarina.bsky.social has 10ish cards lying around.
Let's reconnect!
We come bearing little gifts. If you want to receive a holiday card and these stickers from us, just say hi in the thread.
@kafarina.bsky.social has 10ish cards lying around.
Let's reconnect!
Apparently our coolest features always go live at the end of the year.
And this one is *really* cool:
And this one is *really* cool:
Drumroll… Today we're launching Conversion Goals at @userlist.com 🚀🎯🔥
Unlike other platforms, our goals aren't tied to a message/campaign. So you can use them generously across workflows.
You'll love it: userlist.com/features/con...
Huge thanks to @benediktdeicke.com and the team.
Unlike other platforms, our goals aren't tied to a message/campaign. So you can use them generously across workflows.
You'll love it: userlist.com/features/con...
Huge thanks to @benediktdeicke.com and the team.
December 10, 2024 at 3:15 PM
Apparently our coolest features always go live at the end of the year.
And this one is *really* cool:
And this one is *really* cool:
Two weeks of constant worry and multiple family emergencies can take a toll on you as anxiety flares.
But even small steps, like an hour long meal-prepping session, can help get back the sense of control and remind yourself that your support system is still working.
But even small steps, like an hour long meal-prepping session, can help get back the sense of control and remind yourself that your support system is still working.
December 9, 2024 at 3:28 PM
Two weeks of constant worry and multiple family emergencies can take a toll on you as anxiety flares.
But even small steps, like an hour long meal-prepping session, can help get back the sense of control and remind yourself that your support system is still working.
But even small steps, like an hour long meal-prepping session, can help get back the sense of control and remind yourself that your support system is still working.
The fact that Mistborn only hit the bestseller list 18 years after it got published is so wild and so wonderful to see 😍
December 7, 2024 at 10:32 AM
The fact that Mistborn only hit the bestseller list 18 years after it got published is so wild and so wonderful to see 😍
19 books read this year, and I think that officially takes me out of the reading slump. I may even round it up at this rate.
December 4, 2024 at 12:01 PM
19 books read this year, and I think that officially takes me out of the reading slump. I may even round it up at this rate.
Reposted by Katarina Andrejević
Who can I hire to help with improving activation and conversion?
We have a lot of signups now and I want leverage from an expert on activating and converting more of them.
I'm thinking onboarding emails, videos, help docs, strategy, etc
Anyone come to mind?
We have a lot of signups now and I want leverage from an expert on activating and converting more of them.
I'm thinking onboarding emails, videos, help docs, strategy, etc
Anyone come to mind?
December 3, 2024 at 4:32 AM
Who can I hire to help with improving activation and conversion?
We have a lot of signups now and I want leverage from an expert on activating and converting more of them.
I'm thinking onboarding emails, videos, help docs, strategy, etc
Anyone come to mind?
We have a lot of signups now and I want leverage from an expert on activating and converting more of them.
I'm thinking onboarding emails, videos, help docs, strategy, etc
Anyone come to mind?
The first 2 search results were 7+ years old, so I'll lazily ask here:
Is there a way for me to read my Pocket saves on Kindle?
Is there a way for me to read my Pocket saves on Kindle?
December 3, 2024 at 11:09 AM
The first 2 search results were 7+ years old, so I'll lazily ask here:
Is there a way for me to read my Pocket saves on Kindle?
Is there a way for me to read my Pocket saves on Kindle?