Justin Pearse
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justinpearse.bsky.social
Justin Pearse
@justinpearse.bsky.social
490 followers 800 following 9 posts
Co-founder at Bluestripe Group, Editor @newdigitalage.bsky.social. Formerly Digiday, The Drum, New Media Age.
Posts Replies Media Videos
justinpearse.bsky.social
Next week I'm moving to Brighton.
July 11, 2025 at 3:29 PM
Reposted by Justin Pearse
newdigitalage.bsky.social
We’re back at The Soho Sessions and first up is AudienceQ
February 5, 2025 at 10:06 AM
Reposted by Justin Pearse
andyoakes.bsky.social
A great editorial by @justinpearse.bsky.social on why we need more honesty at industry events

newdigitalage.co/publishing/e...
Editor's View: Is it time to be a bit more honest on stage? - New Digital Age
Recently, I’ve been reflecting on something that’s often missing from many public speaking engagements in our industry: brutal honesty.
newdigitalage.co
January 15, 2025 at 8:06 AM
Reposted by Justin Pearse
nanointeractive.bsky.social
From a cookieless, to an ID-less future? 💡🪩

In partnership with @newdigitalage.bsky.social & @justinpearse.bsky.social, we hosted a roundtable with senior agency & brand marketers to discuss the opportunities & challenges around ID-less targeting and measurement.

newdigitalage.co/strategy/rou...
Roundtable recap: making the transition to an ‘ID-less’ future - New Digital Age
Are we still headed for a ‘cookieless’ or even ‘ID-less’ future despite Google’s backtracking on third-party cookie deprecation? NDA, in partnership with Nano Interactive, recently hosted a roundtable...
newdigitalage.co
January 8, 2025 at 10:17 AM
justinpearse.bsky.social
@andyoakes.bsky.social wishes you all a very Merry Christmas
December 6, 2024 at 12:07 PM
justinpearse.bsky.social
@mattbarash.bsky.social WHEN are you coming to London??
November 28, 2024 at 3:30 PM
justinpearse.bsky.social
Excellent piece from @mikefollett.bsky.social on attention in online advertising newdigitalage.co/strategy/qa-...
Q&A: Lumen’s Mike Follett explains why attention is a leading indicator of profit - New Digital Age
Lumen and Ebiquity recently partnered on new research that reveals a surprisingly strong correlation between attentive seconds and incremental profit across media channels. New Digital Age (NDA) spoke...
newdigitalage.co
November 28, 2024 at 3:26 PM
Reposted by Justin Pearse
newdigitalage.bsky.social
Meet the Revolutionaries: Indranil Datta, Head of Data and Technology Solutions at Omnicom Media Group

newdigitalage.co/technology/m...
Meet the Revolutionaries: Indranil Datta, Head of Data and Technology Solutions at Omnicom Media Group - New Digital Age
In the latest Meet the Revolutionaries interview (in association with LiveRamp) Indranil Datta, Head of Data and Technology Solutions at Annalect (the data agency of Omnicom Media Group) explains why ...
newdigitalage.co
November 27, 2024 at 7:55 AM
Reposted by Justin Pearse
newdigitalage.bsky.social
PHD Beyond: How portfolio marketers can navigate the data labyrinth

By Hiot Shawl, Managing Partner and Ethne Twomey, Principal Consultant. PHD Beyond

newdigitalage.co/agencies/phd...
PHD Beyond: How portfolio marketers can navigate the data labyrinth - New Digital Age
Portfolio businesses are, on paper, a marketer's dream – a diverse portfolio of products or brands catering to a wide audience, fostering synergy, and offering the opportunity of market dominance. But...
newdigitalage.co
November 27, 2024 at 10:39 AM
justinpearse.bsky.social
My Digital Hero is one of my favourite series we do, especially when it's such a surprising pick as in thie one, and when the hero turns out to be so relevant to most people in our industry . newdigitalage.co/publishing/m...
November 28, 2024 at 3:13 PM
Reposted by Justin Pearse
newdigitalage.bsky.social
Premjeet Sodhi, Wavemaker: From the backroom to the boardroom: How measurement is revolutionalising media strategy

newdigitalage.co/agencies/pre...
Premjeet Sodhi, Wavemaker: From the backroom to the boardroom: How measurement is revolutionalising media strategy - New Digital Age
In the face of tectonic shifts in the media landscape, the science of measurement has undergone a dramatic transformation. Once relegated to the backroom, measurement has now emerged as a focal point ...
newdigitalage.co
November 25, 2024 at 11:45 AM
Reposted by Justin Pearse
newdigitalage.bsky.social
James Leaver, CEO, Multilocal: How curation is driving efficiency and results in online advertising
newdigitalage.co/foresight/ja...
James Leaver, CEO, Multilocal: How curation is driving efficiency and results in online advertising - New Digital Age
In a Fireside Chat at NDAl's recent Foresight event with Editor Justin Pearts, James Leaver, CEO, Multilocal, outlined the benefits of curation in programmatic advertising.
newdigitalage.co
November 15, 2024 at 10:33 AM
Reposted by Justin Pearse
newdigitalage.bsky.social
Editors View: Is the mobile app world being unfairly ignored by advertisers?

newdigitalage.co/programmatic...
Editor's View: Is the mobile app world being unfairly ignored by advertisers? - New Digital Age
Why aren’t mobile apps considered trusted, premium media environments? This sounds like a stupid question or indeed a suggestion that the mobile app environment isn’t premium or trusted media. But may...
newdigitalage.co
November 15, 2024 at 10:32 AM
Reposted by Justin Pearse
newdigitalage.bsky.social
Trainline launches retail media strategy

newdigitalage.co/retail/train...
Trainline launches retail media strategy - New Digital Age
Trainline, the FTSE250-listed rail ticket retailer and operator, has taken its first step into retail media. The new strategy will enable brands to connect with consumers at key moments during their r...
newdigitalage.co
November 15, 2024 at 1:31 PM
justinpearse.bsky.social
It’s the official start of the industry’a Christmas season!
November 15, 2024 at 10:38 AM