I am observing AI destroys trust when brands use it publicly, and the more realistic the AI, the worse it is to get caught.
#snhusmm
Why did McDonald's get so much flak for the AI-generated ad, and The Coca-Cola Company did NOT for theirs?
Brilliant question, and the answer is super important if you're doing anything AI and marketing.
I am observing AI destroys trust when brands use it publicly, and the more realistic the AI, the worse it is to get caught.
#snhusmm
#snhusmm
#snhusmm
The wrong platform or audience is a waste of resources, and the wrong message to the right audience can do negative damage to the brand and drive disengagement.
#snhusmm
– Who you’re creating content for (your target audience)
– Where you’re publishing it (places where your audience can be found)
– How you structure it (you need to speak the right language)
– How to capture attention, and so on
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The wrong platform or audience is a waste of resources, and the wrong message to the right audience can do negative damage to the brand and drive disengagement.
#snhusmm