Matthew Hawn
@jukevox.bsky.social
Music, media, infinite games and immersive technology. I make playful things with creative people on the internet. Data nerd.
CEO at Fictioneers. xSonyMusic, xUniversalMusic, xLast.fm, xSamsung, xAudioNetwork, xAKQA
CEO at Fictioneers. xSonyMusic, xUniversalMusic, xLast.fm, xSamsung, xAudioNetwork, xAKQA
Remember when Trump and the GOP crushed the New Green Deal?
59-65% of voters support the policy and the outcomes that the NGD proposed. But the GOP squashed it.
59-65% of voters support the policy and the outcomes that the NGD proposed. But the GOP squashed it.
November 13, 2025 at 7:02 AM
Remember when Trump and the GOP crushed the New Green Deal?
59-65% of voters support the policy and the outcomes that the NGD proposed. But the GOP squashed it.
59-65% of voters support the policy and the outcomes that the NGD proposed. But the GOP squashed it.
I fucking hate The Sun but this is next level trolling of the Monarchy.
October 31, 2025 at 11:38 AM
I fucking hate The Sun but this is next level trolling of the Monarchy.
Of all the names that @jimmykimmel.com is suggesting for Trump signs at the NoKings rally this weekend, this is my favourite: Velveeto Corleone
October 18, 2025 at 1:02 PM
Of all the names that @jimmykimmel.com is suggesting for Trump signs at the NoKings rally this weekend, this is my favourite: Velveeto Corleone
Unsolicited Blix Pic
October 11, 2025 at 2:32 PM
Unsolicited Blix Pic
Unsolicited Chick Pic
October 11, 2025 at 2:02 PM
Unsolicited Chick Pic
Unsolicited Dick Pic
October 11, 2025 at 2:00 PM
Unsolicited Dick Pic
Hit 'em where it hurts.
Almost half of Russia’s refineries have been hit by drones and missiles.
Almost half of Russia’s refineries have been hit by drones and missiles.
October 6, 2025 at 7:18 PM
Hit 'em where it hurts.
Almost half of Russia’s refineries have been hit by drones and missiles.
Almost half of Russia’s refineries have been hit by drones and missiles.
How is this not Joe Camel for the 21st Century?
October 6, 2025 at 10:05 AM
How is this not Joe Camel for the 21st Century?
I'm an American living in London.
Over the years, I've called myself an immigrant, an expat and now i'm starting to think of myself as an exile.
Over the years, I've called myself an immigrant, an expat and now i'm starting to think of myself as an exile.
September 20, 2025 at 7:20 AM
I'm an American living in London.
Over the years, I've called myself an immigrant, an expat and now i'm starting to think of myself as an exile.
Over the years, I've called myself an immigrant, an expat and now i'm starting to think of myself as an exile.
still too adjacent to this for me.
September 18, 2025 at 11:17 PM
still too adjacent to this for me.
The Alt Right as they start to reap what they sow.
September 13, 2025 at 12:20 PM
The Alt Right as they start to reap what they sow.
I'm not quite sure what kicked off this little stroll down digital nostalgia lane, but it might have been this album by The Church, released 27th November 2004. That year was all about Usher, Alicia Keys, Maroon 5 and Outcast.
El Momento Descuidado was their 18th record and it did not chart.
7/
El Momento Descuidado was their 18th record and it did not chart.
7/
September 8, 2025 at 7:24 AM
I'm not quite sure what kicked off this little stroll down digital nostalgia lane, but it might have been this album by The Church, released 27th November 2004. That year was all about Usher, Alicia Keys, Maroon 5 and Outcast.
El Momento Descuidado was their 18th record and it did not chart.
7/
El Momento Descuidado was their 18th record and it did not chart.
7/
Twenty-one years later, the iPod would be old enough to sit at the bar and drunkly tell you about the Apple Music Fest. And the last gasp of really big music marketing budgets before the big tech players realizes that music is all that profitable and works best as a loss leader.
6/
6/
September 8, 2025 at 7:16 AM
Twenty-one years later, the iPod would be old enough to sit at the bar and drunkly tell you about the Apple Music Fest. And the last gasp of really big music marketing budgets before the big tech players realizes that music is all that profitable and works best as a loss leader.
6/
6/
I moved from New York to London that year to help build out the infrastructure for getting music to Apple, Vodafone and Nokia. There wasn't YouTube (2007) or Spotify (2008). There was Last.fm (2004) and Pandora (2005) 5/
September 8, 2025 at 7:09 AM
I moved from New York to London that year to help build out the infrastructure for getting music to Apple, Vodafone and Nokia. There wasn't YouTube (2007) or Spotify (2008). There was Last.fm (2004) and Pandora (2005) 5/
There were essentially 9-12 slots on the iTunes homepage for promotion and if you were in those slots , you were golden. Getting into them became the Holy Grail for the labels and all of a sudden, some nerds in Cupertino were more important than NME, Rolling Stone and Spin and Vibe.
4/
4/
September 8, 2025 at 7:04 AM
There were essentially 9-12 slots on the iTunes homepage for promotion and if you were in those slots , you were golden. Getting into them became the Holy Grail for the labels and all of a sudden, some nerds in Cupertino were more important than NME, Rolling Stone and Spin and Vibe.
4/
4/
But a generation of kids in college and in high school has already learned how to fill a hard drive with music and slap it on the network. And the marketing departments at the majors were lost in this world.
Their response was laughable.
/3
Their response was laughable.
/3
September 8, 2025 at 6:59 AM
But a generation of kids in college and in high school has already learned how to fill a hard drive with music and slap it on the network. And the marketing departments at the majors were lost in this world.
Their response was laughable.
/3
Their response was laughable.
/3
But the momentum was clearly unstoppable. Apple introduced the iPod and iTunes that year, making digital music a legit channel with a business model. We were still three years away from the iPhone launch when it would go supernova.
/2
/2
September 8, 2025 at 6:55 AM
But the momentum was clearly unstoppable. Apple introduced the iPod and iTunes that year, making digital music a legit channel with a business model. We were still three years away from the iPhone launch when it would go supernova.
/2
/2
2004 was such a strange year for the music industry. We'd hit the File Sharing iceberg a few years back and the senior executives were still elbowing women and children out of the way to get to the lifeboats... Or still pretending everything was fine and the internet was just a fad.
1/
1/
September 8, 2025 at 6:44 AM
2004 was such a strange year for the music industry. We'd hit the File Sharing iceberg a few years back and the senior executives were still elbowing women and children out of the way to get to the lifeboats... Or still pretending everything was fine and the internet was just a fad.
1/
1/
"Blue, blue, electric blue
That's the colour of my room
Where I will live
Blue, blue
Pale blinds drawn all day
Nothing to do, nothing to say
Blue, blue
I will sit right down
Waiting for the gift of sound and vision."
That's the colour of my room
Where I will live
Blue, blue
Pale blinds drawn all day
Nothing to do, nothing to say
Blue, blue
I will sit right down
Waiting for the gift of sound and vision."
August 30, 2025 at 4:34 PM
"Blue, blue, electric blue
That's the colour of my room
Where I will live
Blue, blue
Pale blinds drawn all day
Nothing to do, nothing to say
Blue, blue
I will sit right down
Waiting for the gift of sound and vision."
That's the colour of my room
Where I will live
Blue, blue
Pale blinds drawn all day
Nothing to do, nothing to say
Blue, blue
I will sit right down
Waiting for the gift of sound and vision."