Peder Hammerskov
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journalistik.ai
Peder Hammerskov
@journalistik.ai
AI in Journalism | Innovation in Media and Journalism | Assistant Professor at The Danish School of Media and Journalism | Training Journalists and Communicators | LinkedIn: https://www.linkedin.com/in/peder/ | Father of Five | Arsenal Fan ⚽️
AI isn’t black or white—it’s all about the nuances. But too often, the debate is extreme:
⚡ “Revolutionize everything!”
⚠️ “Shut it all down!”

Truth? AI is a tool—powerful, flawed, evolving. We need real discussions, not just hype or fear.

What AI nuance do we overlook most? 👇 #AI #TechEthics
January 22, 2025 at 8:36 AM
Packed hall, sharp insights, vibrant energy! 🚀

Today, my colleagues Andreas, Steffen, and I led a conference at the Danish School of Media and Journalism, exploring how journalists can leverage AI.

Thanks to all the inspiring speakers and engaged participants!

#AI #Journalism #Media #Conference
January 10, 2025 at 10:50 PM
Tried the "Deep Research" feature with a simple (let’s be honest, bad) prompt: "How is generative AI used in journalism and media?"

In 4 mins, it created a 7-page doc: structured plan, examples, ethics, potentials + clickable sources.

See report: shorturl.at/GxLU5

#AI #research #media #journalism
January 5, 2025 at 4:13 PM
AI in journalism: Should we stick to faster processes and efficiency, or aim for higher quality and real value in 2025?

Efficiency is great, but quality builds trust. Can AI help us raise the bar instead of just cutting corners? How do we balance speed and depth?

#AI #Journalism #Media
January 1, 2025 at 10:33 PM
“Maybe it’s time to balance speed and accuracy.”

I was invited on Danish TV 2 News’ Presselogento discuss AI-generated images in the media—like TV 2’s
own mistake using an AI photo from TikTok.

Tech can help, but it’s up to us to think critically and double-check. #AI #Journalism #Ethics
December 14, 2024 at 7:14 AM
December 13, 2024 at 5:32 PM
AI-generated images in the news are becoming a challenge. Monday Danish TV 2 used one by mistake, and it’s not the first time we’ve seen this.

With fake content so easy to create, how can media maintain trust? And can they keep up?

#AI #Media #Misinformation #Trust
December 11, 2024 at 7:28 AM
OpenAI’s holiday rollout is wild: o1 is now fully here (and looking impressive!), but they also dropped a new ChatGPT Pro plan at $200/month. 🤯

12 days of updates leading to Christmas—what’s next? I’ll stick with o1 for now, but Pro feels… ambitious. For my use, anyway Thoughts? #AI #ChatGPT
December 5, 2024 at 6:18 PM
“The future of news is multimodal.” Thank you so much, @nikitaroy.bsky.social for joining and giving your perspective on AI in the newsroom at the AI ambassador-course at DR. Exciting use cases from Aftonbladet, Washington Post, Der Spiegel and many more. #AI #Media #Journalism
November 26, 2024 at 3:59 PM
Time to think wild!
This Mon & Tue, I’m joining ‘Folketingets vilde uge’ with brilliant young minds to tackle a huge question: How do we ensure responsible AI in Denmark?
It’s about people, ethics, scanarios & our shared future. Thoughts? Let me know!
#AI #YouthVoices #FutureOfTech #EthicsInAI
November 24, 2024 at 5:55 PM
Google's NotebookLM isn't just about its podcast feature (though that's fun!). Think of it as your personal AI collaborator for research, organizing ideas, or even analyzing large docs. It supports PDFs, URLs, MP3s, MP4s and more. If you are a journalist, student or whatever - try it out.
#AI
November 23, 2024 at 10:25 PM
If you don’t already follow @ezraeeman.bsky.social, you really should start doing that. He is probably my favourite go-to-guy for overview of what’s happening and what’s next in #AI in #Journalism and #Media - especially on a strategic level 👏This is from a recent presentation he generously shared.
November 23, 2024 at 9:36 AM
"Any survey asking people, what they think about AI is BS. They don't know what AI is, and they don't know what journalism is. So asking people 'Are you worried about AI in journalism?' is crazy." Great quote from @charliebeckett.bsky.social on a recent panel on #AI in #journalism from @reuters.com
November 22, 2024 at 10:00 PM
NotebookLM’s “podcast” feature is a lot of fun - but have you tried Playnote? It takes the concept even further with more flexibility. It lets you select genres like debate, parodi or children’s fairytale. And you can customize voices - even clone your own in seconds. Try it at play.ai. #AI #podcast
November 22, 2024 at 9:36 PM
AI tools for journalism? 🚀 Here's my top off-the-shelf picks:
1️⃣ ChatGPT/Copilot for ideation/sparring 2️⃣ Perplexity for sourcing w/ links. 3️⃣ Elicit for academic insights. 4️⃣ NotebookLM to analyze docs etc 5️⃣ Google Pinpoint for large datasets.
What’s in your toolbox?
#AI #Journalism #Tools
November 22, 2024 at 3:25 PM
"A call to rethink media." @sofiehvitved.bsky.social ended Danish 'AI in Media 2024' with sharp insights: AI can transform journalism by focusing on users—relevant, personal, frictionless content wins. If it resonates, origin matters less. Future? Hyper-personalized, fluid, new formats. #AI #Media
November 19, 2024 at 10:34 PM
“2024 was the year when generative AI seriously started becoming a tool for news media”
-Kasper Lindskow, Head of AI at JP/Pokitiken

Media such as Sjællandske, jfm, TV2 Østjylland and JP/Politiken have built genAI tools for journalists - and more will follow.

#AI #Journalism #Media
November 19, 2024 at 1:18 PM
Will journalists stop writing articles and start curating and creating particles instead? 🤔 Bite-sized, well-structured info pieces ready for users to suck out with their favourite 'AI straw' in any format they like; podcast, video, long read, game - you name it? #journalism #AI #media
November 16, 2024 at 11:56 PM