Peder Hammerskov
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journalistik.ai
Peder Hammerskov
@journalistik.ai
AI in Journalism | Innovation in Media and Journalism | Assistant Professor at The Danish School of Media and Journalism | Training Journalists and Communicators | LinkedIn: https://www.linkedin.com/in/peder/ | Father of Five | Arsenal Fan ⚽️
AI isn’t black or white—it’s all about the nuances. But too often, the debate is extreme:
⚡ “Revolutionize everything!”
⚠️ “Shut it all down!”

Truth? AI is a tool—powerful, flawed, evolving. We need real discussions, not just hype or fear.

What AI nuance do we overlook most? 👇 #AI #TechEthics
January 22, 2025 at 8:36 AM
Who controls the public debate? Have we handed it over to Big Tech, or do we still have a say?

New research by Jannie Møller Hartley (Roskilde University) shows that data & algorithms increasingly shape our conversations. What does that mean for democracy?

🔗 shorturl.at/HmLGK

#media #democracy
Den offentlige samtale styres i stigende grad af data og dem, som ejer algoritmerne
Sociale medier bliver kritiseret for at skabe ekkokamre, men alligevel bruger de traditionelle medier algoritmer, der minder om de sociale mediers. Det risikerer at påvirke den demokratiske samtale, l...
shorturl.at
January 16, 2025 at 2:11 PM
How will AI reshape journalism? John Micklethwait highlights 8 key shifts, from AI automating tasks to breaking news losing value in milliseconds.
The big question: Can AI make journalism stronger and more relevant? Let’s discuss!
Read here: www.bloomberg.com/news/article... #AI #journalism #media
How Journalism Will Adapt in the Age of AI
The news business is facing its next enormous challenge. Here are eight reasons to be both optimistic and paranoid.
www.bloomberg.com
January 12, 2025 at 6:58 PM
Packed hall, sharp insights, vibrant energy! 🚀

Today, my colleagues Andreas, Steffen, and I led a conference at the Danish School of Media and Journalism, exploring how journalists can leverage AI.

Thanks to all the inspiring speakers and engaged participants!

#AI #Journalism #Media #Conference
January 10, 2025 at 10:50 PM
How should media approach AI? 🧠

I shared some insights with MediaWatch:

- AI needs investment—time & money.

- Jobs will shift; focus on upskilling & collaboration.

- Start with experiments—sandbox safely, and nurture an 'AI-first mindset.

www.linkedin.com/posts/peder_...

#AI #media #journalism
Peder Hammerskov on LinkedIn: Forsker: AI vil føre branchen mod hyperpersonaliserede medier
MediaWatch var så flinke, at lade mig sige noget om, hvordan jeg mener, at medierne kan og bør kaste sig over AI. Blandt mine pointer, som jeg gav til Rasmus…
www.linkedin.com
January 10, 2025 at 9:56 AM
"Journalism, Media, and Technology Trends and Predictions 2025" is out! 🚀

Nic Newman's final report is a must-read for media & tech pros. From AI reshaping newsrooms to personalized content and ethical dilemmas—it's packed with insights.

Link: shorturl.at/5SBIu

#AI #journalism #media #technology
LinkedIn
This link will take you to a page that’s not on LinkedIn
lnkd.in
January 9, 2025 at 9:19 AM
Tried the "Deep Research" feature with a simple (let’s be honest, bad) prompt: "How is generative AI used in journalism and media?"

In 4 mins, it created a 7-page doc: structured plan, examples, ethics, potentials + clickable sources.

See report: shorturl.at/GxLU5

#AI #research #media #journalism
January 5, 2025 at 4:13 PM
AI in journalism: Should we stick to faster processes and efficiency, or aim for higher quality and real value in 2025?

Efficiency is great, but quality builds trust. Can AI help us raise the bar instead of just cutting corners? How do we balance speed and depth?

#AI #Journalism #Media
January 1, 2025 at 10:33 PM
Who to follow within #AI in #Media, #Journalism and #Cummunication in Denmark and globally? Here is a list from the top of my head - please let me know, who I forgot.

www.linkedin.com/posts/peder_...
Peder Hammerskov on LinkedIn: #ai #journalistik #medier #kommunikation #netværk
AI i journalistik og medier: Hvem skal du følge i 2025? Hvis du gerne vil følge med i, hvad der rører sig indenfor AI i medier, journalistik og kommunikation…
www.linkedin.com
December 31, 2024 at 12:26 PM
AI is transforming journalism—but where are we heading? 🤔

📌 Insights: Efficiency gains are real, but slower than expected.
🔮 Predictions: 2025 will bring bold, AI-driven formats.
✅ Recommendations: Ethics & education must lead the way.

Read more: www.linkedin.com/pulse/ai-i-j...

#AI #Journalism
AI i journalistik og medier: Indsigter, forudsigelser og anbefalinger
Lige om lidt bliver 2024 til 2025 - og det giver anledning til at reflektere over, hvordan AI allerede har forandret journalistik og medier – og hvordan det kommer til at forme fremtiden. Der er mange...
www.linkedin.com
December 30, 2024 at 11:56 AM
Apple’s new AI tool just misrepresented a BBC headline, sparking concerns about misinformation and media credibility. How much responsibility should tech giants take when AI gets it wrong? Growing pains—or a bigger issue?

Link: www.bbc.co.uk/news/article...
#AI #Journalism #Misinformation #Tech
BBC complains to Apple over misleading shooting headline - BBC News
Apple's new artificial intelligence features falsely made it seem the BBC reported Luigi Mangione had shot himself.
www.bbc.co.uk
December 14, 2024 at 5:11 PM
“Maybe it’s time to balance speed and accuracy.”

I was invited on Danish TV 2 News’ Presselogento discuss AI-generated images in the media—like TV 2’s
own mistake using an AI photo from TikTok.

Tech can help, but it’s up to us to think critically and double-check. #AI #Journalism #Ethics
December 14, 2024 at 7:14 AM
AI in journalism is evolving fast. TIME’s new feature lets readers talk to their articles—launched alongside their Person of the Year issue. It’s an exciting glimpse of how storytelling might shift. Try it here: time.com/7200212/pers...

#AI #journalism #media
December 13, 2024 at 5:32 PM
Is print making a comeback – or just going retro like vinyl?
@aimeetwoee.bsky.socials piece for Nieman Lab explores the growing appetite for print as a niche strategy in our digital-first world.

Check out the full series of 2025 predictions: www.niemanlab.org/collection/p...

#journalism #media
A renewed appetite for print
"The printed page offers our minds a break from those hits of dopamine that distracted us from thinking, feeling, and doing more important things."
www.niemanlab.org
December 12, 2024 at 8:54 AM
AI-generated images in the news are becoming a challenge. Monday Danish TV 2 used one by mistake, and it’s not the first time we’ve seen this.

With fake content so easy to create, how can media maintain trust? And can they keep up?

#AI #Media #Misinformation #Trust
December 11, 2024 at 7:28 AM
📢 Gratis konference om AI i journalistik!

Bliv klogere på, hvordan journalister bruger AI, og få værktøjer til dit eget arbejde. D. 10. jan på DMJX i København. 🚀 Oplæg, paneler og fredagsbar – det hele er gratis. Tilmelding her: www.dmjx.dk/aktuelt/even...

#AI #Journalistik
AI-konference: Få redskaber og inspiration til at bruge AI i journalistikken | Danmarks Medie- og Journalisthøjskole - DMJX
DMJX deler ud af hands on-værktøjer, best practice og brugbar viden på gratis konference om, hvordan journalister kan bruge kunstig intelligens i arbejdet.
www.dmjx.dk
December 5, 2024 at 9:53 PM
OpenAI’s holiday rollout is wild: o1 is now fully here (and looking impressive!), but they also dropped a new ChatGPT Pro plan at $200/month. 🤯

12 days of updates leading to Christmas—what’s next? I’ll stick with o1 for now, but Pro feels… ambitious. For my use, anyway Thoughts? #AI #ChatGPT
December 5, 2024 at 6:18 PM
“The audience is largely missing from the conversation.”

Mattia Peretti challenges journalism to rethink AI: less tech obsession, more human connection. News must shift from just creating content to serving communities. Trust won’t return until audiences are truly at the center. #AI #Journalism
Mattia Peretti: 'Audiences are missing from the conversation about AI' | AMP Media News
www-journalism-co-uk.cdn.ampproject.org
December 3, 2024 at 11:08 PM
"Journalism is now a team sport—you need so many different players with their own expertise." – Naja Nielsen, BBC News

Digital innovation, multi-platform storytelling and whole new ecosystems. Naja Nielsen shares her vision for the future of news.

#Journalism #MediaInnovation #Collaboration
“Any media company now has to be digital, it may well do other things, but it has to be fully digital.” An interview with Naja Nielsen, Digital Director at BBC News
In this interview with Naja Nielsen, Digital Director at BBC News, she discussed what a global multiplatform newsroom serving audiences in the UK and around the world looks like to the BBC
www.ftstrategies.com
December 3, 2024 at 8:54 PM
🚨 Big news! Tickets for NAMS25 in Copenhagen – one of the most important events on AI in media – go on sale December 10th at 10:00 (CET).

Don’t miss your chance to join the conversation on the future of AI in media.

Tickets 👉 ekstrabladetbillet.safeticket.dk/nams25

#NAMS25 #AI #Journalism #Media
Nordic AI in Media Summit 2025
The Nordic AI in Media Summit 2025 marks another pivotal year in the integration of artificial intelligence (AI) within the media world. Following last year's successful event, industry professionals ...
ekstrabladetbillet.safeticket.dk
December 2, 2024 at 8:35 PM
AI can ease the grunt work, but who protects journalism from AI? @thomsonreuters.bsky.social CEO Steve Hasker warns of copyright risks & calls for vigilance. Are licensing deals the answer—or just a Band-Aid? 🤔 Read more: www.thetimes.com/business-mon... #AI #Journalism #Media
AI licensing deals can protect good journalism, says Reuters chief
Steve Hasker says the technology presents dangers but can remove the ‘grunt work’ of producing high-quality content
www.thetimes.com
December 2, 2024 at 9:50 AM
Hvordan sikrer vi, at AI arbejder for os - og ikke omvendt?

Deltag i gratis webinar med Martin Lassen Vernal, der fortæller om STAIR, som danner rammer for ansvarlig AI i organisationer.

Tilmeld dig AI-hubben her og vær med til alle kommende event: hub.journalistik.ai #AI #teknologi #kommunikation
Velkommen til AI-hubben | journalistik-ai
Explore Velkommen til AI-hubben space in journalistik-ai
hub.journalistik.ai
December 2, 2024 at 8:50 AM
This! If we’re not starting with what people actually need, then what’s the point? AI should help us serve audiences better, not just game algorithms or amplify outrage. It’s frustrating to see the focus stuck on tactics instead of genuine connection to and value for the audience.
I'm at a news industry conference rn & I am ANGRY.
I've now heard six people talk about the impact of AI and how to adapt. They talk about changing SEO tactics, striking deals with platforms, dialling up the outrage (I swear!)... everything but actually talking to PEOPLE & learning what they need.
December 2, 2024 at 4:35 AM
A game-changer for AI in investigative journalism: The Djinn platform from iTromsø - @larsadriangiske.bsky.social, @ytrer.bsky.social etc uses genAI to rank municipal docs by newsworthiness, boosting story production & reader engagement. link.springer.com/chapter/10.1... #AI #Journalism #Innovation
Djinn—Data Journalism Interface for Newsgathering and Notifications
Journalists often face the daunting task of manually sifting through vast amounts of documents to uncover newsworthy story ideas. The Djinn platform, or “Data Journalism Interface for Newsgather...
link.springer.com
December 1, 2024 at 9:13 PM
A study shows that journalists claim they add context to AI-generated news, but don’t. Instead they rewrite headlines to grab attention and humanize stories. A gap between said and done—does it reveal limits, habits, or hidden priorities?

🔗 www.tandfonline.com/doi/pdf/10.1...

#AI #Journalism
www.tandfonline.com
November 30, 2024 at 5:18 AM