Josh Gerben
@joshgerben.bsky.social
Trademark attorney • Founder of Gerben IP • 8,000+ trademarks registered for clients • Seen on @cnbcofficial.bsky.social, @cnn.com, @npr.org, @wsj.com
✍️Blog: http://gerbenlaw.com/blog/
✍️Blog: http://gerbenlaw.com/blog/
McDonald's just filed a trademark with the USPTO to protect the lyrics to the "Big Mac Song:"
TWOALLBEEFPATTIESSPECIALSAUCELETTUCECHEESEPICKLESONIONSONASESAMESEEDBUN
The application claims that the phrase was first used on December 30, 1974.
#mcdonalds #bigmac
TWOALLBEEFPATTIESSPECIALSAUCELETTUCECHEESEPICKLESONIONSONASESAMESEEDBUN
The application claims that the phrase was first used on December 30, 1974.
#mcdonalds #bigmac
March 28, 2025 at 2:30 PM
McDonald's just filed a trademark with the USPTO to protect the lyrics to the "Big Mac Song:"
TWOALLBEEFPATTIESSPECIALSAUCELETTUCECHEESEPICKLESONIONSONASESAMESEEDBUN
The application claims that the phrase was first used on December 30, 1974.
#mcdonalds #bigmac
TWOALLBEEFPATTIESSPECIALSAUCELETTUCECHEESEPICKLESONIONSONASESAMESEEDBUN
The application claims that the phrase was first used on December 30, 1974.
#mcdonalds #bigmac
The Cleveland Cavaliers have filed a trademark for:
"CAVALANCHE"
The filing, made yesterday with the USPTO, came on the same day that the team clinched a playoff birth.
#Cavalanche
#Cavs
"CAVALANCHE"
The filing, made yesterday with the USPTO, came on the same day that the team clinched a playoff birth.
#Cavalanche
#Cavs
March 6, 2025 at 5:54 PM
The Cleveland Cavaliers have filed a trademark for:
"CAVALANCHE"
The filing, made yesterday with the USPTO, came on the same day that the team clinched a playoff birth.
#Cavalanche
#Cavs
"CAVALANCHE"
The filing, made yesterday with the USPTO, came on the same day that the team clinched a playoff birth.
#Cavalanche
#Cavs
What has Saquon Barkley been up to since the Super Bowl?
Adding to his trademark portfolio.
On February 25, Saquon filed a trademark for:
"SHAYSHAWN BARKLEY"
The nickname came from an on-the-street interview with a Commanders fan after the NFC Championship game.
#Eagles
Adding to his trademark portfolio.
On February 25, Saquon filed a trademark for:
"SHAYSHAWN BARKLEY"
The nickname came from an on-the-street interview with a Commanders fan after the NFC Championship game.
#Eagles
February 26, 2025 at 3:52 PM
What has Saquon Barkley been up to since the Super Bowl?
Adding to his trademark portfolio.
On February 25, Saquon filed a trademark for:
"SHAYSHAWN BARKLEY"
The nickname came from an on-the-street interview with a Commanders fan after the NFC Championship game.
#Eagles
Adding to his trademark portfolio.
On February 25, Saquon filed a trademark for:
"SHAYSHAWN BARKLEY"
The nickname came from an on-the-street interview with a Commanders fan after the NFC Championship game.
#Eagles
A newly formed LLC called BLEEDING BIRD LLC lists Howie Roseman's manager as its contact.
On Saturday, the LLC then filed a trademark for:
"I BLEED FOR THIS CITY"
The filing claims that Howie and his team plan to develop a clothing line around the phrase.
#EaglesParade
On Saturday, the LLC then filed a trademark for:
"I BLEED FOR THIS CITY"
The filing claims that Howie and his team plan to develop a clothing line around the phrase.
#EaglesParade
February 18, 2025 at 2:45 PM
A newly formed LLC called BLEEDING BIRD LLC lists Howie Roseman's manager as its contact.
On Saturday, the LLC then filed a trademark for:
"I BLEED FOR THIS CITY"
The filing claims that Howie and his team plan to develop a clothing line around the phrase.
#EaglesParade
On Saturday, the LLC then filed a trademark for:
"I BLEED FOR THIS CITY"
The filing claims that Howie and his team plan to develop a clothing line around the phrase.
#EaglesParade
This Valentine's Day was a love fest in Philly with the Eagles' Super Bowl parade.
Jalen Hurts even wore a "LOVE, HURTS" hoodie, prompting a fan to file a trademark during the parade (at 1:22 PM ET).
Hurts and Nike will now need to legally challenge the application if they want to use the phrase.
Jalen Hurts even wore a "LOVE, HURTS" hoodie, prompting a fan to file a trademark during the parade (at 1:22 PM ET).
Hurts and Nike will now need to legally challenge the application if they want to use the phrase.
February 17, 2025 at 8:01 PM
This Valentine's Day was a love fest in Philly with the Eagles' Super Bowl parade.
Jalen Hurts even wore a "LOVE, HURTS" hoodie, prompting a fan to file a trademark during the parade (at 1:22 PM ET).
Hurts and Nike will now need to legally challenge the application if they want to use the phrase.
Jalen Hurts even wore a "LOVE, HURTS" hoodie, prompting a fan to file a trademark during the parade (at 1:22 PM ET).
Hurts and Nike will now need to legally challenge the application if they want to use the phrase.
Philadelphia Eagles center Cam Jurgens has filed a trademark for:
JURGY
The filing, made Tuesday with the USPTO, protects Cam's line of beef jerky and associated merchandise.
Cam started the business in college as an NIL venture.
#GoBirds
JURGY
The filing, made Tuesday with the USPTO, protects Cam's line of beef jerky and associated merchandise.
Cam started the business in college as an NIL venture.
#GoBirds
February 6, 2025 at 2:35 PM
Philadelphia Eagles center Cam Jurgens has filed a trademark for:
JURGY
The filing, made Tuesday with the USPTO, protects Cam's line of beef jerky and associated merchandise.
Cam started the business in college as an NIL venture.
#GoBirds
JURGY
The filing, made Tuesday with the USPTO, protects Cam's line of beef jerky and associated merchandise.
Cam started the business in college as an NIL venture.
#GoBirds
The White House got a new logo at NOON ET today.
With every administration, a new logo is created and used on everything from official letterhead to the backdrop in the briefing room.
The logo for Trump's second term looks significantly jazzed up.
#WhiteHouse
With every administration, a new logo is created and used on everything from official letterhead to the backdrop in the briefing room.
The logo for Trump's second term looks significantly jazzed up.
#WhiteHouse
January 20, 2025 at 7:03 PM
The White House got a new logo at NOON ET today.
With every administration, a new logo is created and used on everything from official letterhead to the backdrop in the briefing room.
The logo for Trump's second term looks significantly jazzed up.
#WhiteHouse
With every administration, a new logo is created and used on everything from official letterhead to the backdrop in the briefing room.
The logo for Trump's second term looks significantly jazzed up.
#WhiteHouse
January 7, 2025 at 8:30 PM
How did Saquon Barkley celebrate rushing for 2,000 yards?
Making a trip to the trademark office.
On Monday Dec 30th, the day after he hit the 2K mark, Saquon filed two trademarks:
- 2K SA
- 2KSA
The filings claim that Saquon will sell "2K SA" branded clothing.
#SaquonBarkley
Making a trip to the trademark office.
On Monday Dec 30th, the day after he hit the 2K mark, Saquon filed two trademarks:
- 2K SA
- 2KSA
The filings claim that Saquon will sell "2K SA" branded clothing.
#SaquonBarkley
January 5, 2025 at 4:53 PM
How did Saquon Barkley celebrate rushing for 2,000 yards?
Making a trip to the trademark office.
On Monday Dec 30th, the day after he hit the 2K mark, Saquon filed two trademarks:
- 2K SA
- 2KSA
The filings claim that Saquon will sell "2K SA" branded clothing.
#SaquonBarkley
Making a trip to the trademark office.
On Monday Dec 30th, the day after he hit the 2K mark, Saquon filed two trademarks:
- 2K SA
- 2KSA
The filings claim that Saquon will sell "2K SA" branded clothing.
#SaquonBarkley
Good news:
New trademark applications are now being reviewed 2+ months faster by the USPTO.
The bad news?
Registering a trademark still takes about 14+ months.
This is due to increased processing times on the back end of applications now.
Nevertheless, we will take progress where we can :)
New trademark applications are now being reviewed 2+ months faster by the USPTO.
The bad news?
Registering a trademark still takes about 14+ months.
This is due to increased processing times on the back end of applications now.
Nevertheless, we will take progress where we can :)
December 13, 2024 at 4:45 PM
Good news:
New trademark applications are now being reviewed 2+ months faster by the USPTO.
The bad news?
Registering a trademark still takes about 14+ months.
This is due to increased processing times on the back end of applications now.
Nevertheless, we will take progress where we can :)
New trademark applications are now being reviewed 2+ months faster by the USPTO.
The bad news?
Registering a trademark still takes about 14+ months.
This is due to increased processing times on the back end of applications now.
Nevertheless, we will take progress where we can :)
Jeff Retzlaff, the first Jewish quarterback to play for
@byufootball.bsky.social , has filed a trademark for:
"BYJEW"
The filing protects BYJEW for clothing items and for any NIL marketing activities that Retzlaff undertakes.
@cllctmedia.bsky.social broke the news.
#BYU
#BYJEW
@byufootball.bsky.social , has filed a trademark for:
"BYJEW"
The filing protects BYJEW for clothing items and for any NIL marketing activities that Retzlaff undertakes.
@cllctmedia.bsky.social broke the news.
#BYU
#BYJEW
December 10, 2024 at 9:55 PM
Jeff Retzlaff, the first Jewish quarterback to play for
@byufootball.bsky.social , has filed a trademark for:
"BYJEW"
The filing protects BYJEW for clothing items and for any NIL marketing activities that Retzlaff undertakes.
@cllctmedia.bsky.social broke the news.
#BYU
#BYJEW
@byufootball.bsky.social , has filed a trademark for:
"BYJEW"
The filing protects BYJEW for clothing items and for any NIL marketing activities that Retzlaff undertakes.
@cllctmedia.bsky.social broke the news.
#BYU
#BYJEW
Campbell's Soup has filed a lawsuit against Jane Foodie for infringing on the look of its soup cans.
The lawsuit, filed on December 6, claims that Jane Foodie's soup cans are too similar to the trademark Campbell's owns for its can design.
#Soup #Trademarks #Litigation
The lawsuit, filed on December 6, claims that Jane Foodie's soup cans are too similar to the trademark Campbell's owns for its can design.
#Soup #Trademarks #Litigation
December 10, 2024 at 8:33 PM
Campbell's Soup has filed a lawsuit against Jane Foodie for infringing on the look of its soup cans.
The lawsuit, filed on December 6, claims that Jane Foodie's soup cans are too similar to the trademark Campbell's owns for its can design.
#Soup #Trademarks #Litigation
The lawsuit, filed on December 6, claims that Jane Foodie's soup cans are too similar to the trademark Campbell's owns for its can design.
#Soup #Trademarks #Litigation
Smashburger has been sued for trademark infringement by @SmallsSliders.
The lawsuit, filed yesterday in Colorado, claims that Smashburger's new "S" logo is too similar to the logo used by Smalls Sliders.
#trademarks #smashburger
(1/2)
The lawsuit, filed yesterday in Colorado, claims that Smashburger's new "S" logo is too similar to the logo used by Smalls Sliders.
#trademarks #smashburger
(1/2)
December 3, 2024 at 2:23 PM
Smashburger has been sued for trademark infringement by @SmallsSliders.
The lawsuit, filed yesterday in Colorado, claims that Smashburger's new "S" logo is too similar to the logo used by Smalls Sliders.
#trademarks #smashburger
(1/2)
The lawsuit, filed yesterday in Colorado, claims that Smashburger's new "S" logo is too similar to the logo used by Smalls Sliders.
#trademarks #smashburger
(1/2)
So, who is going to win?
It is unlikely the case will go to trial.
Most trademark cases of this nature are settled.
In all likelihood, the Marines will withdraw the application, and the NCAA will allow "MARCH MANIA" to be used in a limited capacity.
(4/6)
It is unlikely the case will go to trial.
Most trademark cases of this nature are settled.
In all likelihood, the Marines will withdraw the application, and the NCAA will allow "MARCH MANIA" to be used in a limited capacity.
(4/6)
December 2, 2024 at 7:01 PM
So, who is going to win?
It is unlikely the case will go to trial.
Most trademark cases of this nature are settled.
In all likelihood, the Marines will withdraw the application, and the NCAA will allow "MARCH MANIA" to be used in a limited capacity.
(4/6)
It is unlikely the case will go to trial.
Most trademark cases of this nature are settled.
In all likelihood, the Marines will withdraw the application, and the NCAA will allow "MARCH MANIA" to be used in a limited capacity.
(4/6)
In the legal action, the NCAA claims that:
1️⃣ It was using the "MARCH MADNESS" trademark before the Marines used "MARCH MANIA."
2️⃣ The trademarks are confusingly similar.
3️⃣ "MADNESS" and "MANIA" are synonyms.
(3/6)
1️⃣ It was using the "MARCH MADNESS" trademark before the Marines used "MARCH MANIA."
2️⃣ The trademarks are confusingly similar.
3️⃣ "MADNESS" and "MANIA" are synonyms.
(3/6)
December 2, 2024 at 7:01 PM
In the legal action, the NCAA claims that:
1️⃣ It was using the "MARCH MADNESS" trademark before the Marines used "MARCH MANIA."
2️⃣ The trademarks are confusingly similar.
3️⃣ "MADNESS" and "MANIA" are synonyms.
(3/6)
1️⃣ It was using the "MARCH MADNESS" trademark before the Marines used "MARCH MANIA."
2️⃣ The trademarks are confusingly similar.
3️⃣ "MADNESS" and "MANIA" are synonyms.
(3/6)
"MARCH MANIA" is an interactive tournament, held by the Marines, in which fans vote for their favorite musical march.
The tournament resembles the NCAA bracket.
(2/6)
The tournament resembles the NCAA bracket.
(2/6)
December 2, 2024 at 7:01 PM
"MARCH MANIA" is an interactive tournament, held by the Marines, in which fans vote for their favorite musical march.
The tournament resembles the NCAA bracket.
(2/6)
The tournament resembles the NCAA bracket.
(2/6)
Trump Media has filed a new trademark application for:
"TruthFI"
The filing, made with the USPTO on Monday, indicates that Trump Media plans to offer:
1. Digital wallets
2. Cryptocurrency payment processing services
3. A digital asset trading platform
#Trump #TruthSocial
"TruthFI"
The filing, made with the USPTO on Monday, indicates that Trump Media plans to offer:
1. Digital wallets
2. Cryptocurrency payment processing services
3. A digital asset trading platform
#Trump #TruthSocial
November 21, 2024 at 8:06 PM
Trump Media has filed a new trademark application for:
"TruthFI"
The filing, made with the USPTO on Monday, indicates that Trump Media plans to offer:
1. Digital wallets
2. Cryptocurrency payment processing services
3. A digital asset trading platform
#Trump #TruthSocial
"TruthFI"
The filing, made with the USPTO on Monday, indicates that Trump Media plans to offer:
1. Digital wallets
2. Cryptocurrency payment processing services
3. A digital asset trading platform
#Trump #TruthSocial
Our firm, Gerben IP recently received a review that made my day.
The client touched on everything we try to accomplish on a day-to-day basis:
1. Offering first-class strategic advice on trademark matters.
2. Completing work efficiently and timely.
(1/3)
The client touched on everything we try to accomplish on a day-to-day basis:
1. Offering first-class strategic advice on trademark matters.
2. Completing work efficiently and timely.
(1/3)
November 21, 2024 at 4:12 PM
Our firm, Gerben IP recently received a review that made my day.
The client touched on everything we try to accomplish on a day-to-day basis:
1. Offering first-class strategic advice on trademark matters.
2. Completing work efficiently and timely.
(1/3)
The client touched on everything we try to accomplish on a day-to-day basis:
1. Offering first-class strategic advice on trademark matters.
2. Completing work efficiently and timely.
(1/3)
Just days after the US election, a trademark application was filed in Russia for a Trump-inspired vodka brand:
"Trumpovka"
Per Russian law, the country's trademark office should refuse the application because it was filed without Trump's consent.
But we shall see...
#Trump #Russia
"Trumpovka"
Per Russian law, the country's trademark office should refuse the application because it was filed without Trump's consent.
But we shall see...
#Trump #Russia
November 20, 2024 at 2:29 PM
Why?
1️⃣ San Francisco has a strong, protectable trademark.
2️⃣ The use of "San Francisco Bay" in the name makes it likely that consumers would assume an affiliation between the airports.
3️⃣ The affiliation could cause irreparable damage to San Francisco's trademark.
(4/5)
1️⃣ San Francisco has a strong, protectable trademark.
2️⃣ The use of "San Francisco Bay" in the name makes it likely that consumers would assume an affiliation between the airports.
3️⃣ The affiliation could cause irreparable damage to San Francisco's trademark.
(4/5)
November 19, 2024 at 4:02 PM
Why?
1️⃣ San Francisco has a strong, protectable trademark.
2️⃣ The use of "San Francisco Bay" in the name makes it likely that consumers would assume an affiliation between the airports.
3️⃣ The affiliation could cause irreparable damage to San Francisco's trademark.
(4/5)
1️⃣ San Francisco has a strong, protectable trademark.
2️⃣ The use of "San Francisco Bay" in the name makes it likely that consumers would assume an affiliation between the airports.
3️⃣ The affiliation could cause irreparable damage to San Francisco's trademark.
(4/5)
To that end, San Francisco asked the court to order Oakland to cease use of the name immediately.
The court granted that request despite also finding that San Francisco did not provide sufficient evidence that travelers have been confused since the name change occurred.
(3/5)
The court granted that request despite also finding that San Francisco did not provide sufficient evidence that travelers have been confused since the name change occurred.
(3/5)
November 19, 2024 at 4:02 PM
To that end, San Francisco asked the court to order Oakland to cease use of the name immediately.
The court granted that request despite also finding that San Francisco did not provide sufficient evidence that travelers have been confused since the name change occurred.
(3/5)
The court granted that request despite also finding that San Francisco did not provide sufficient evidence that travelers have been confused since the name change occurred.
(3/5)
The lawsuit was filed in April after the Oakland Airport announced that it would be changing its name to:
SAN FRANCISCO BAY OAKLAND INTERNATIONAL AIRPORT
In the suit, San Francisco claimed that travelers might get confused and book tickets to the wrong airport.
(2/5)
SAN FRANCISCO BAY OAKLAND INTERNATIONAL AIRPORT
In the suit, San Francisco claimed that travelers might get confused and book tickets to the wrong airport.
(2/5)
November 19, 2024 at 4:02 PM
The lawsuit was filed in April after the Oakland Airport announced that it would be changing its name to:
SAN FRANCISCO BAY OAKLAND INTERNATIONAL AIRPORT
In the suit, San Francisco claimed that travelers might get confused and book tickets to the wrong airport.
(2/5)
SAN FRANCISCO BAY OAKLAND INTERNATIONAL AIRPORT
In the suit, San Francisco claimed that travelers might get confused and book tickets to the wrong airport.
(2/5)
Last week, a judge ordered the Oakland Airport to halt the use of "San Francisco Bay" in its name for the airport.
The decision was made as part of an ongoing trademark infringement lawsuit between San Francisco and Oakland.
A thread 🧵
#SFO #iflyoak #trademarks
(1/5)
The decision was made as part of an ongoing trademark infringement lawsuit between San Francisco and Oakland.
A thread 🧵
#SFO #iflyoak #trademarks
(1/5)
November 19, 2024 at 4:02 PM
Last week, a judge ordered the Oakland Airport to halt the use of "San Francisco Bay" in its name for the airport.
The decision was made as part of an ongoing trademark infringement lawsuit between San Francisco and Oakland.
A thread 🧵
#SFO #iflyoak #trademarks
(1/5)
The decision was made as part of an ongoing trademark infringement lawsuit between San Francisco and Oakland.
A thread 🧵
#SFO #iflyoak #trademarks
(1/5)
Saquon Barkley has filed a new trademark application for his name.
The filing, made by Saquon on November 13th, claims that he plans to open a talent management company for athletes and other celebrities.
#Saquon
#FlyEaglesFly
The filing, made by Saquon on November 13th, claims that he plans to open a talent management company for athletes and other celebrities.
#Saquon
#FlyEaglesFly
November 18, 2024 at 3:18 PM
Saquon Barkley has filed a new trademark application for his name.
The filing, made by Saquon on November 13th, claims that he plans to open a talent management company for athletes and other celebrities.
#Saquon
#FlyEaglesFly
The filing, made by Saquon on November 13th, claims that he plans to open a talent management company for athletes and other celebrities.
#Saquon
#FlyEaglesFly