Nothing stays still. Relative to the rest of the world, even something that's not moving is changing. It's tempting to talk about not making fast enough progress. But it's far more useful to ask which direction we're progressing. Often, people will point to the velocity of the change they're making without pausing to consider the direction of that change. Strategy is the hard work we do before we do the rest of the hard work. Where to?

Hoy arranca otro capítulo en tu vida. Aquí una guía de opciones para manifestar un 2025 de libertad.

Marketing as we know it happened because of machines. Machines made factories dramatically more efficient, which meant that producers could no longer easily sell everything they made. When you go from making four ceramic plates a day to 4,000, your capacity starts to look like a problem. That's a new challenge. A farmer could figure out how to use every bit of fertile soil available.

Todos tenemos roles que hemos asumido. Algunos pueden estar quitándote energía o poder y puedes hacer algo al respecto.

They're a gift that lasts forever, because your friend will remember what they learned and how they felt... and they can keep it on their bookshelf or hard drive as a reminder in case they forget... Amazon chose This is Strategy for a Kindle deal today. It's only $4. Also, the Strategy Deck continues to surprise people with its elegant effectiveness.

Not all needs have a market (yet). A market is a category. A market is a place with competition. In a market, people have habits and budgets and social pressure to engage. There are buyers and sellers. In many cultures, there's a market for all the items that go with a quinceanera, a birthday party for a 15-year-old girl. While girls in other cultures might want or need the sort of attention that comes with this extravaganza, there's no existing market for it.

Lo que define y separa a unos no es lo que han logrado, sino la manera en que practican lo que hacen. Denzel Washington enseña tres claves.

In our work to make things better, it's easy to overlook two things: Improvements, connection and possibility rarely come down in a lightning bolt from Mt. Olympus. Instead, they're the product of the grass roots, of small groups of people finding opportunities and keeping promises. Better happens incrementally. The first steps aren't dramatic, and in fact, might even be less effective than what came before.