Jordan Peeples, PhD
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jordanpeeples.bsky.social
Jordan Peeples, PhD
@jordanpeeples.bsky.social
Ph.D. Economist from the University of Pennsylvania. My goal is to make economics research accessible to everyone by using it to answer interesting and popular questions.

Substack: thepeepleseconomist.substack.com
This paper posted just a few weeks ago and found GenAI increased the effectiveness of ads.

Really interesting paper and findings.
October 31, 2025 at 1:49 AM
Census data show that in 2024, the top way businesses expected to use AI was “marketing automation.”
October 31, 2025 at 1:49 AM
I did a simple decomposition to understand which factors contributed to the changes over time -- not just what accounts for the current differences.

Healthcare access (number of physicians and percentage uninsured) may matter less than we think, but this isn't causal.
September 26, 2025 at 7:55 PM
This is important to consider, as growth in overall life expectancy in the U.S. has not kept up with other "comparable" countries.

The county differences we see in the map are contributing to this trend along with other factors affecting the entire country.
September 26, 2025 at 7:55 PM
Life expectancy has increased across the U.S. overtime, but the South has lagged behind in recent decades.
September 26, 2025 at 7:55 PM
Debt has been growing relative to GDP over time for many advanced countries. For Japan, it's debt is 2.37 times larger than its GDP. For the U.S., that number is 1.24.

So, why has only one of these (Greece) defaulted in recent history?
September 24, 2025 at 12:25 AM
On my Substack, I discuss why corporations have advocated for a $15 minimum wage in the past.

It has a bit to do with this graph.

Here's the link! open.substack.com/pub/thepeepl...
September 18, 2025 at 1:08 AM
From 2022-2023, the minimum wage covered around 3% of workers in NYC, 2% of workers in the states with $11-$15 minimum wages (middle), and 0.2% in the states bound by the Federal minimum wage.
September 18, 2025 at 1:08 AM
An animated graph showing minimum wage changes since the last federal minimum wage increase in 2009.

Local minimum wages became popular around 2015. The highest minimum wage in 2024 was $20.29 in Tukwila, Washington.
September 18, 2025 at 1:08 AM