Jordan Peeples, PhD
@jordanpeeples.bsky.social
Ph.D. Economist from the University of Pennsylvania. My goal is to make economics research accessible to everyone by using it to answer interesting and popular questions.
Substack: thepeepleseconomist.substack.com
Substack: thepeepleseconomist.substack.com
I talk about how GenAI will be used by businesses to optimize our attention and willingness to buy their products in my latest Substack post.
thepeepleseconomist.substack.com/p/how-chatgp...
thepeepleseconomist.substack.com/p/how-chatgp...
How ChatGPT Will Steal Your Attention
Businesses are already using GenAI to make advertising more efficient, so you will buy more from them.
thepeepleseconomist.substack.com
October 31, 2025 at 1:49 AM
I talk about how GenAI will be used by businesses to optimize our attention and willingness to buy their products in my latest Substack post.
thepeepleseconomist.substack.com/p/how-chatgp...
thepeepleseconomist.substack.com/p/how-chatgp...
I think there has been a lot of debate on whether GenAI will destroy jobs, but there hasn't really been as much discussion on how businesses will actually use it to create value and affect everyone's daily life.
October 31, 2025 at 1:49 AM
I think there has been a lot of debate on whether GenAI will destroy jobs, but there hasn't really been as much discussion on how businesses will actually use it to create value and affect everyone's daily life.
This paper posted just a few weeks ago and found GenAI increased the effectiveness of ads.
Really interesting paper and findings.
Really interesting paper and findings.
October 31, 2025 at 1:49 AM
This paper posted just a few weeks ago and found GenAI increased the effectiveness of ads.
Really interesting paper and findings.
Really interesting paper and findings.
Machine learning advanced ads significantly for a decade, but these ads are about to become much more personalized and efficient with GenAI.
October 31, 2025 at 1:49 AM
Machine learning advanced ads significantly for a decade, but these ads are about to become much more personalized and efficient with GenAI.
Economics papers point to healthcare demand and healthcare quality as important contributors.
It's hard to go to preventative doctor appointments when you can't take off of work or don't know how often you should go.
It's hard to go to preventative doctor appointments when you can't take off of work or don't know how often you should go.
September 26, 2025 at 7:55 PM
Economics papers point to healthcare demand and healthcare quality as important contributors.
It's hard to go to preventative doctor appointments when you can't take off of work or don't know how often you should go.
It's hard to go to preventative doctor appointments when you can't take off of work or don't know how often you should go.
I did a simple decomposition to understand which factors contributed to the changes over time -- not just what accounts for the current differences.
Healthcare access (number of physicians and percentage uninsured) may matter less than we think, but this isn't causal.
Healthcare access (number of physicians and percentage uninsured) may matter less than we think, but this isn't causal.
September 26, 2025 at 7:55 PM
I did a simple decomposition to understand which factors contributed to the changes over time -- not just what accounts for the current differences.
Healthcare access (number of physicians and percentage uninsured) may matter less than we think, but this isn't causal.
Healthcare access (number of physicians and percentage uninsured) may matter less than we think, but this isn't causal.
This is important to consider, as growth in overall life expectancy in the U.S. has not kept up with other "comparable" countries.
The county differences we see in the map are contributing to this trend along with other factors affecting the entire country.
The county differences we see in the map are contributing to this trend along with other factors affecting the entire country.
September 26, 2025 at 7:55 PM
This is important to consider, as growth in overall life expectancy in the U.S. has not kept up with other "comparable" countries.
The county differences we see in the map are contributing to this trend along with other factors affecting the entire country.
The county differences we see in the map are contributing to this trend along with other factors affecting the entire country.
I go in more detail in my Substack post, which is aimed at making government debt easier to understand:
open.substack.com/pub/thepeepl...
open.substack.com/pub/thepeepl...
Why Countries Can Owe Trillions and Still Prosper
Understanding the economic factors that make massive national debt possible
open.substack.com
September 24, 2025 at 12:25 AM
I go in more detail in my Substack post, which is aimed at making government debt easier to understand:
open.substack.com/pub/thepeepl...
open.substack.com/pub/thepeepl...
With this level of debt-to-GDP in the U.S., the confidence in and existence of the Federal Reserve is absolutely necessary.
September 24, 2025 at 12:25 AM
With this level of debt-to-GDP in the U.S., the confidence in and existence of the Federal Reserve is absolutely necessary.
It's a complicated story, and I do my best to make it simple in my Substack. Sustaining these levels of debt has largely depended on low interest rates, a growing demand for "safe assets," confidence in these economic systems, and who holds the debt (especially for Japan).
September 24, 2025 at 12:25 AM
It's a complicated story, and I do my best to make it simple in my Substack. Sustaining these levels of debt has largely depended on low interest rates, a growing demand for "safe assets," confidence in these economic systems, and who holds the debt (especially for Japan).
Hey, Adam!
I mostly write about topics on labor (the loss of manufacturing jobs, the minimum wage), demographics (falling birth rates, changes in divorce rates), and macroeconomics (why countries can have large national debt).
thepeepleseconomist.substack.com
I mostly write about topics on labor (the loss of manufacturing jobs, the minimum wage), demographics (falling birth rates, changes in divorce rates), and macroeconomics (why countries can have large national debt).
thepeepleseconomist.substack.com
The Peeples Economist | Jordan Peeples, PhD | Substack
Answering big questions with economics research in a way people can understand. Click to read The Peeples Economist, by Jordan Peeples, PhD, a Substack publication with hundreds of subscribers.
thepeepleseconomist.substack.com
September 18, 2025 at 1:15 AM
Hey, Adam!
I mostly write about topics on labor (the loss of manufacturing jobs, the minimum wage), demographics (falling birth rates, changes in divorce rates), and macroeconomics (why countries can have large national debt).
thepeepleseconomist.substack.com
I mostly write about topics on labor (the loss of manufacturing jobs, the minimum wage), demographics (falling birth rates, changes in divorce rates), and macroeconomics (why countries can have large national debt).
thepeepleseconomist.substack.com
On my Substack, I discuss why corporations have advocated for a $15 minimum wage in the past.
It has a bit to do with this graph.
Here's the link! open.substack.com/pub/thepeepl...
It has a bit to do with this graph.
Here's the link! open.substack.com/pub/thepeepl...
September 18, 2025 at 1:08 AM
On my Substack, I discuss why corporations have advocated for a $15 minimum wage in the past.
It has a bit to do with this graph.
Here's the link! open.substack.com/pub/thepeepl...
It has a bit to do with this graph.
Here's the link! open.substack.com/pub/thepeepl...
From 2022-2023, the minimum wage covered around 3% of workers in NYC, 2% of workers in the states with $11-$15 minimum wages (middle), and 0.2% in the states bound by the Federal minimum wage.
September 18, 2025 at 1:08 AM
From 2022-2023, the minimum wage covered around 3% of workers in NYC, 2% of workers in the states with $11-$15 minimum wages (middle), and 0.2% in the states bound by the Federal minimum wage.
I make a lot of fun graphs, so I will be posting them here along with my Substack posts.
I'm starting from zero on this platform, but I am looking forward to being on here!
I'm starting from zero on this platform, but I am looking forward to being on here!
September 15, 2025 at 11:57 PM
I make a lot of fun graphs, so I will be posting them here along with my Substack posts.
I'm starting from zero on this platform, but I am looking forward to being on here!
I'm starting from zero on this platform, but I am looking forward to being on here!