Well, the population of this town is 1.

I have 171 readers of my newsletter.

I'm officially bigger than a town.

When an MD from your network complements your LinkedIn content 😌

This feels super good.

These little wins make it all worth it.

3. Better team utilization.
• I highlighted their team of 30 as a resource to divide responsibilities for implementing the strategy. Priority.

ICP template to find better quality leads:

Positioning is one of the best ways to have a competitive advantage during RFPs & sales cycles.

But..

To do it right.

Analysing your current set-up can give you GOLD.

Your:
- Experience.
- Resources.
- Connections & unique strengths.

Here’s an an outsourcing firm that analysed their set up:

🤵🏻‍♂️

Last weekend at a friend’s wedding in the midlands (it was FREEZING though 🥶)

One of the best decisions I took for my business..

Was to obsessively personalise my outreach.

On LinkedIn.

It was hard at first.

I didn’t know what to say.

Or when to say it.

But now I’m getting signals.

• I’m getting calls booked.
• Got offered a partnership.
• Getting feedback.

Then I got compliments about the stache. Apparently it suited me.

I also thought..

Why restrict awareness to 1 month only? I talk about my mental health all year round..

And that was it: the birth of the stache.

If it can help just 1 founder in the colder winter months?

Better than new MRR.

Movember?

It’s a global event every Nov.

Men grow moustaches to:
- raise awareness about mental health
- fundraise for mental health charities

I’ve always been very open about my own mental health.

So I joined in for the 3rd time in my life.

Managed to raise some money.

The story behind the moustache 👨🏻

October 2022. I was bald faced.

But November was fast approaching.

I decided to partake in the annual ‘Movember’ effort.

How to: get intros to customers via Slack communities.

Recently got 6 calls booked using this process.

So I created a document you can use to do the same.

Link: tinyurl.com/2s2wyjsj

Enjoy!