This is what happens when you cut out the middlemen: better creative, faster timelines, at a fraction of the cost.

Who could say no to that?

#HackingAdvertising #CreativeProduction #AdProduction #InHouseCreative #AgencyModel

Happy Halloween from all of us at Wild Gravity! 

#HappyHalloween

We're not saying we're mad scientists but we do know the correct pronunciation is, Frahnkenshteen.

#Frankenstein #Halloween #Branding #HackingAdvertising

Frankenstein's monster is a 200 year old branding disaster.

#frankenstein #halloween #advertising #branding #brandconsult

Have you seen the (not-so) "new" ultra-wide video trend on Instagram?

This ratio isn't new. It's been around for decades for websites, banners, and newspapers. It looks cool, but it's just another marketing gimmick. I don't see it lasting long. What do you think?

#HackingAdvertising #UltraWide

Is your agency really working for you? Here's the truth - ad agencies want to make ads that win awards. Driving real business metrics is not their priority. You need a small, expert shop that knows how to drive the results you want, not a huge team just gunning for their next speech at Cannes.

Are you prompting your way to unemployment?
Bros are celebrating how AI is making their jobs "easier," without realizing they're literally training the AI to replace them.
After all, if AI can do your job in 17 seconds, what exactly are you getting paid for?

I want a big, bloated, slow agency and it's got to be expensive!" said no one ever. If you want to produce compelling ad creative, efficiently, large-layered teams are your enemy. Small teams of seasoned pros run circles around big, hierarchical teams, every time.

Did Cracker Barrel just make the biggest marketing blunder of the year with their logo redesign. Some claim it's too woke. Others say, it's just bad design. Follow for more creative breakdowns.

#HackingAdvertising #CreativeBreakdown #BrandingFail #DesignMatters #AdCulture

The core of this viral video is actually 36 years old.

AI even used the first line from the baby in 'Look Who's Talking' (where did the script writers from that movie lift the line from, I hear you ask).

#HackingAdvertising #AIBaby #MarketingBreakdown #AI #LookWhosTalking #ViralAI

Did American Eagle know exactly what they were doing when a plausibly innocent pun in their new ad campaign set off the latest fire in the raging culture wars?

#SydneySweeney
#AmericanEagle
#Hacking Advertising
#Eugenics
#RageBait

Vogue magazine published a Guess ad with AI models and everybody is losing their minds. Will this demonetize the modeling and photography industry? It will, and nothing is going to stop it. What do you think about this? Huge problem or huge advancement?

#artificialintelligence #ai #aimodels

The Gwyneth Paltrow, Astronomer Ad is a masterclass in how to handle negative attention. See why it was such a brilliant response.

I break down why this move wasn’t just damage control — it was smart marketing.

#HackingAdvertising #GwynethPaltrow #PR #Marketing #Astronomer

This spec AI spot for Liquid Death made using entirely Veo 3, shows that AI can be effective for storytelling.  What do you think of it?
You can see the full add at https://www.tiktok.com/@too_short_for_mod/video/7523552025053875464

We landed our first feature film and we are so pumped! Handling post and VFX for the lovely team at #hinterfilm. More to come but, for now, go Wild Gravity!

@SostisProductions @falardeaudirects @mikewallden @jim.pidgeon @rocketsoulstudios

Why would you develop a 5 year plan before you've got a day 1 plan?
More at hackingadvertising.com

You might think this is a backward business tactic but it worked for my trillion dollar clients.
More at hackingadvertising.com

All you need is George Clooney to start your business. That'll do it. Actually, no. Even with A-lister backing, your idea will fail without this basic step.
More at hackingadvertising.com

Is your AI video generation all over the place? Try this with your prompts.
More at hackingadvertising.com