Jon Sneider
@jonsneider.bsky.social
Bestselling Author of *Hacking Advertising*
Founder of Wild Gravity - Creative Productions
Dad, Husband, Skier, Political Nerd
Boston born, rooted in Seattle
HackingAdvertising.com
WildGravity.net
Founder of Wild Gravity - Creative Productions
Dad, Husband, Skier, Political Nerd
Boston born, rooted in Seattle
HackingAdvertising.com
WildGravity.net
This is what happens when you cut out the middlemen: better creative, faster timelines, at a fraction of the cost.
Who could say no to that?
#HackingAdvertising #CreativeProduction #AdProduction #InHouseCreative #AgencyModel
Who could say no to that?
#HackingAdvertising #CreativeProduction #AdProduction #InHouseCreative #AgencyModel
November 8, 2025 at 11:01 PM
This is what happens when you cut out the middlemen: better creative, faster timelines, at a fraction of the cost.
Who could say no to that?
#HackingAdvertising #CreativeProduction #AdProduction #InHouseCreative #AgencyModel
Who could say no to that?
#HackingAdvertising #CreativeProduction #AdProduction #InHouseCreative #AgencyModel
October 31, 2025 at 11:02 PM
We're not saying we're mad scientists but we do know the correct pronunciation is, Frahnkenshteen.
#Frankenstein #Halloween #Branding #HackingAdvertising
#Frankenstein #Halloween #Branding #HackingAdvertising
October 30, 2025 at 7:10 PM
We're not saying we're mad scientists but we do know the correct pronunciation is, Frahnkenshteen.
#Frankenstein #Halloween #Branding #HackingAdvertising
#Frankenstein #Halloween #Branding #HackingAdvertising
Frankenstein's monster is a 200 year old branding disaster.
#frankenstein #halloween #advertising #branding #brandconsult
#frankenstein #halloween #advertising #branding #brandconsult
October 27, 2025 at 6:14 PM
Frankenstein's monster is a 200 year old branding disaster.
#frankenstein #halloween #advertising #branding #brandconsult
#frankenstein #halloween #advertising #branding #brandconsult
October 5, 2025 at 3:37 AM
Have you seen the (not-so) "new" ultra-wide video trend on Instagram?
This ratio isn't new. It's been around for decades for websites, banners, and newspapers. It looks cool, but it's just another marketing gimmick. I don't see it lasting long. What do you think?
#HackingAdvertising #UltraWide
This ratio isn't new. It's been around for decades for websites, banners, and newspapers. It looks cool, but it's just another marketing gimmick. I don't see it lasting long. What do you think?
#HackingAdvertising #UltraWide
September 26, 2025 at 11:24 PM
Have you seen the (not-so) "new" ultra-wide video trend on Instagram?
This ratio isn't new. It's been around for decades for websites, banners, and newspapers. It looks cool, but it's just another marketing gimmick. I don't see it lasting long. What do you think?
#HackingAdvertising #UltraWide
This ratio isn't new. It's been around for decades for websites, banners, and newspapers. It looks cool, but it's just another marketing gimmick. I don't see it lasting long. What do you think?
#HackingAdvertising #UltraWide
My book, Hacking Advertising, is on sale on Amazon today!
If you've considered checking it out now is the perfect time.
It's on sale for a little over ten bucks!
Nobody knows how or why Amazon does this and we also don't know how long the sale is going to last. So order today!
📚💙 #booksky
If you've considered checking it out now is the perfect time.
It's on sale for a little over ten bucks!
Nobody knows how or why Amazon does this and we also don't know how long the sale is going to last. So order today!
📚💙 #booksky
September 22, 2025 at 7:56 PM
My book, Hacking Advertising, is on sale on Amazon today!
If you've considered checking it out now is the perfect time.
It's on sale for a little over ten bucks!
Nobody knows how or why Amazon does this and we also don't know how long the sale is going to last. So order today!
📚💙 #booksky
If you've considered checking it out now is the perfect time.
It's on sale for a little over ten bucks!
Nobody knows how or why Amazon does this and we also don't know how long the sale is going to last. So order today!
📚💙 #booksky
How does a 10 person shop have so many multi-billion dollar clients?
CMOs are being asked to do more with less. The glaring line-item in all of their budgets is Agency Fees.
You simply don't need large, traditional agencies to create world-class ad creative.
Here's why.
jonsneider.substack.com
CMOs are being asked to do more with less. The glaring line-item in all of their budgets is Agency Fees.
You simply don't need large, traditional agencies to create world-class ad creative.
Here's why.
jonsneider.substack.com
September 22, 2025 at 7:45 PM
How does a 10 person shop have so many multi-billion dollar clients?
CMOs are being asked to do more with less. The glaring line-item in all of their budgets is Agency Fees.
You simply don't need large, traditional agencies to create world-class ad creative.
Here's why.
jonsneider.substack.com
CMOs are being asked to do more with less. The glaring line-item in all of their budgets is Agency Fees.
You simply don't need large, traditional agencies to create world-class ad creative.
Here's why.
jonsneider.substack.com
Is your agency really working for you? Here's the truth - ad agencies want to make ads that win awards. Driving real business metrics is not their priority. You need a small, expert shop that knows how to drive the results you want, not a huge team just gunning for their next speech at Cannes.
September 19, 2025 at 6:02 PM
Is your agency really working for you? Here's the truth - ad agencies want to make ads that win awards. Driving real business metrics is not their priority. You need a small, expert shop that knows how to drive the results you want, not a huge team just gunning for their next speech at Cannes.
Are you prompting your way to unemployment?
Bros are celebrating how AI is making their jobs "easier," without realizing they're literally training the AI to replace them.
After all, if AI can do your job in 17 seconds, what exactly are you getting paid for?
Bros are celebrating how AI is making their jobs "easier," without realizing they're literally training the AI to replace them.
After all, if AI can do your job in 17 seconds, what exactly are you getting paid for?
September 18, 2025 at 6:11 PM
Are you prompting your way to unemployment?
Bros are celebrating how AI is making their jobs "easier," without realizing they're literally training the AI to replace them.
After all, if AI can do your job in 17 seconds, what exactly are you getting paid for?
Bros are celebrating how AI is making their jobs "easier," without realizing they're literally training the AI to replace them.
After all, if AI can do your job in 17 seconds, what exactly are you getting paid for?
I want a big, bloated, slow agency and it's got to be expensive!" said no one ever. If you want to produce compelling ad creative, efficiently, large-layered teams are your enemy. Small teams of seasoned pros run circles around big, hierarchical teams, every time.
September 16, 2025 at 6:04 PM
I want a big, bloated, slow agency and it's got to be expensive!" said no one ever. If you want to produce compelling ad creative, efficiently, large-layered teams are your enemy. Small teams of seasoned pros run circles around big, hierarchical teams, every time.
Thats a WRAP!
Hinter is an upcoming independent film that has just wrapped principal photography and we are handling all VFX on this project @wildgravity.
#Hinter
@falardeaudirects
@mikewallden
@sostisproductions
@danielnovick111
@iamharoldfoxx
@jennruzumna
@rocketsoulstudios
@jim.pidgeon
Hinter is an upcoming independent film that has just wrapped principal photography and we are handling all VFX on this project @wildgravity.
#Hinter
@falardeaudirects
@mikewallden
@sostisproductions
@danielnovick111
@iamharoldfoxx
@jennruzumna
@rocketsoulstudios
@jim.pidgeon
September 9, 2025 at 11:59 PM
Thats a WRAP!
Hinter is an upcoming independent film that has just wrapped principal photography and we are handling all VFX on this project @wildgravity.
#Hinter
@falardeaudirects
@mikewallden
@sostisproductions
@danielnovick111
@iamharoldfoxx
@jennruzumna
@rocketsoulstudios
@jim.pidgeon
Hinter is an upcoming independent film that has just wrapped principal photography and we are handling all VFX on this project @wildgravity.
#Hinter
@falardeaudirects
@mikewallden
@sostisproductions
@danielnovick111
@iamharoldfoxx
@jennruzumna
@rocketsoulstudios
@jim.pidgeon
Last week I asked a simple question: have your experiences with ad agencies been mostly positive or negative?
The responses were eye-opening.
Here’s the thing: there is a better way. A hybrid solution.
Share this with anyone looking for a smarter model.
#HackingAdvertising #AgencyAlternatives
The responses were eye-opening.
Here’s the thing: there is a better way. A hybrid solution.
Share this with anyone looking for a smarter model.
#HackingAdvertising #AgencyAlternatives
August 25, 2025 at 6:02 PM
Last week I asked a simple question: have your experiences with ad agencies been mostly positive or negative?
The responses were eye-opening.
Here’s the thing: there is a better way. A hybrid solution.
Share this with anyone looking for a smarter model.
#HackingAdvertising #AgencyAlternatives
The responses were eye-opening.
Here’s the thing: there is a better way. A hybrid solution.
Share this with anyone looking for a smarter model.
#HackingAdvertising #AgencyAlternatives
Did Cracker Barrel just make the biggest marketing blunder of the year with their logo redesign. Some claim it's too woke. Others say, it's just bad design. Follow for more creative breakdowns.
#HackingAdvertising #CreativeBreakdown #BrandingFail #DesignMatters #AdCulture
#HackingAdvertising #CreativeBreakdown #BrandingFail #DesignMatters #AdCulture
August 22, 2025 at 10:31 PM
Did Cracker Barrel just make the biggest marketing blunder of the year with their logo redesign. Some claim it's too woke. Others say, it's just bad design. Follow for more creative breakdowns.
#HackingAdvertising #CreativeBreakdown #BrandingFail #DesignMatters #AdCulture
#HackingAdvertising #CreativeBreakdown #BrandingFail #DesignMatters #AdCulture
The core of this viral video is actually 36 years old.
AI even used the first line from the baby in 'Look Who's Talking' (where did the script writers from that movie lift the line from, I hear you ask).
#HackingAdvertising #AIBaby #MarketingBreakdown #AI #LookWhosTalking #ViralAI
AI even used the first line from the baby in 'Look Who's Talking' (where did the script writers from that movie lift the line from, I hear you ask).
#HackingAdvertising #AIBaby #MarketingBreakdown #AI #LookWhosTalking #ViralAI
August 14, 2025 at 6:04 PM
The core of this viral video is actually 36 years old.
AI even used the first line from the baby in 'Look Who's Talking' (where did the script writers from that movie lift the line from, I hear you ask).
#HackingAdvertising #AIBaby #MarketingBreakdown #AI #LookWhosTalking #ViralAI
AI even used the first line from the baby in 'Look Who's Talking' (where did the script writers from that movie lift the line from, I hear you ask).
#HackingAdvertising #AIBaby #MarketingBreakdown #AI #LookWhosTalking #ViralAI
Did American Eagle know exactly what they were doing when a plausibly innocent pun in their new ad campaign set off the latest fire in the raging culture wars?
#SydneySweeney
#AmericanEagle
#Hacking Advertising
#Eugenics
#RageBait
#SydneySweeney
#AmericanEagle
#Hacking Advertising
#Eugenics
#RageBait
August 9, 2025 at 6:15 PM
Did American Eagle know exactly what they were doing when a plausibly innocent pun in their new ad campaign set off the latest fire in the raging culture wars?
#SydneySweeney
#AmericanEagle
#Hacking Advertising
#Eugenics
#RageBait
#SydneySweeney
#AmericanEagle
#Hacking Advertising
#Eugenics
#RageBait
When #AmericanEagle dropped the new #SydneySweeney ad campaign a plausibly innocent pun set the world on fire. At first it seemed like a massive over reaction now it appears they knew exactly what they were doing. Is rage bait the latest marketing must have and American Eagle a founding father?
August 8, 2025 at 6:15 PM
When #AmericanEagle dropped the new #SydneySweeney ad campaign a plausibly innocent pun set the world on fire. At first it seemed like a massive over reaction now it appears they knew exactly what they were doing. Is rage bait the latest marketing must have and American Eagle a founding father?
Vogue magazine published a Guess ad with AI models and everybody is losing their minds. Will this demonetize the modeling and photography industry? It will, and nothing is going to stop it. What do you think about this? Huge problem or huge advancement?
#artificialintelligence #ai #aimodels
#artificialintelligence #ai #aimodels
August 6, 2025 at 7:27 PM
Vogue magazine published a Guess ad with AI models and everybody is losing their minds. Will this demonetize the modeling and photography industry? It will, and nothing is going to stop it. What do you think about this? Huge problem or huge advancement?
#artificialintelligence #ai #aimodels
#artificialintelligence #ai #aimodels
The Gwyneth Paltrow, Astronomer Ad is a masterclass in how to handle negative attention. See why it was such a brilliant response.
I break down why this move wasn’t just damage control — it was smart marketing.
#HackingAdvertising #GwynethPaltrow #PR #Marketing #Astronomer
I break down why this move wasn’t just damage control — it was smart marketing.
#HackingAdvertising #GwynethPaltrow #PR #Marketing #Astronomer
August 5, 2025 at 6:21 PM
The Gwyneth Paltrow, Astronomer Ad is a masterclass in how to handle negative attention. See why it was such a brilliant response.
I break down why this move wasn’t just damage control — it was smart marketing.
#HackingAdvertising #GwynethPaltrow #PR #Marketing #Astronomer
I break down why this move wasn’t just damage control — it was smart marketing.
#HackingAdvertising #GwynethPaltrow #PR #Marketing #Astronomer
This spec AI spot for Liquid Death made using entirely Veo 3, shows that AI can be effective for storytelling. What do you think of it?
You can see the full add at https://www.tiktok.com/@too_short_for_mod/video/7523552025053875464
You can see the full add at https://www.tiktok.com/@too_short_for_mod/video/7523552025053875464
August 1, 2025 at 6:16 PM
This spec AI spot for Liquid Death made using entirely Veo 3, shows that AI can be effective for storytelling. What do you think of it?
You can see the full add at https://www.tiktok.com/@too_short_for_mod/video/7523552025053875464
You can see the full add at https://www.tiktok.com/@too_short_for_mod/video/7523552025053875464
We landed our first feature film and we are so pumped! Handling post and VFX for the lovely team at #hinterfilm. More to come but, for now, go Wild Gravity!
@SostisProductions @falardeaudirects @mikewallden @jim.pidgeon @rocketsoulstudios
@SostisProductions @falardeaudirects @mikewallden @jim.pidgeon @rocketsoulstudios
July 31, 2025 at 6:16 PM
We landed our first feature film and we are so pumped! Handling post and VFX for the lovely team at #hinterfilm. More to come but, for now, go Wild Gravity!
@SostisProductions @falardeaudirects @mikewallden @jim.pidgeon @rocketsoulstudios
@SostisProductions @falardeaudirects @mikewallden @jim.pidgeon @rocketsoulstudios
Why would you develop a 5 year plan before you've got a day 1 plan?
More at hackingadvertising.com
More at hackingadvertising.com
July 30, 2025 at 6:09 PM
Why would you develop a 5 year plan before you've got a day 1 plan?
More at hackingadvertising.com
More at hackingadvertising.com
You might think this is a backward business tactic but it worked for my trillion dollar clients.
More at hackingadvertising.com
More at hackingadvertising.com
July 29, 2025 at 6:16 PM
You might think this is a backward business tactic but it worked for my trillion dollar clients.
More at hackingadvertising.com
More at hackingadvertising.com
All you need is George Clooney to start your business. That'll do it. Actually, no. Even with A-lister backing, your idea will fail without this basic step.
More at hackingadvertising.com
More at hackingadvertising.com
July 28, 2025 at 6:16 PM
All you need is George Clooney to start your business. That'll do it. Actually, no. Even with A-lister backing, your idea will fail without this basic step.
More at hackingadvertising.com
More at hackingadvertising.com
Is your AI video generation all over the place? Try this with your prompts.
More at hackingadvertising.com
More at hackingadvertising.com
July 25, 2025 at 6:17 PM
Is your AI video generation all over the place? Try this with your prompts.
More at hackingadvertising.com
More at hackingadvertising.com