Jonathan Pay
@jonathanpay.bsky.social
Christian. Husband. Father. Feminist, increasingly socialist, always anti-fascist. Antipodean immigrant in UK. Cinephile. Jack-of-all email marketing trades. Board game & RPG enthusiast. Stroke survivor.
November 6, 2025 at 11:12 PM
#WorldStrokeDay hits different when you're "living it".
You can look completely fine whilst your brain and body are doing something entirely different. This is roughly how I see every day. Everything, twice and wonky. Six years on, still here, and grateful.
You can look completely fine whilst your brain and body are doing something entirely different. This is roughly how I see every day. Everything, twice and wonky. Six years on, still here, and grateful.
October 29, 2025 at 12:24 PM
#WorldStrokeDay hits different when you're "living it".
You can look completely fine whilst your brain and body are doing something entirely different. This is roughly how I see every day. Everything, twice and wonky. Six years on, still here, and grateful.
You can look completely fine whilst your brain and body are doing something entirely different. This is roughly how I see every day. Everything, twice and wonky. Six years on, still here, and grateful.
Late to the Peter Thiel episode of @maklelan.bsky.social’s Data Over Dogma, but this panel immediately came to mind around the 20 minute mark after bringing up Dr Ian Malcolm’s quote from Jurassic Park and turning people into dinosaurs…
October 24, 2025 at 4:21 PM
Late to the Peter Thiel episode of @maklelan.bsky.social’s Data Over Dogma, but this panel immediately came to mind around the 20 minute mark after bringing up Dr Ian Malcolm’s quote from Jurassic Park and turning people into dinosaurs…
Logging into Mailchimp today...WHAT YEAR IS IT?!
GDPR compliance was due in May 2018...
GDPR compliance was due in May 2018...
April 30, 2025 at 3:03 PM
Logging into Mailchimp today...WHAT YEAR IS IT?!
GDPR compliance was due in May 2018...
GDPR compliance was due in May 2018...
The second edition of "Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers" is out now, in it Kath has updated content, examples and case studies from across the email marketing industry. Today the Kindle version is 99p
amzn.eu/d/cx8Naei
amzn.eu/d/cx8Naei
March 4, 2025 at 10:54 AM
The second edition of "Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers" is out now, in it Kath has updated content, examples and case studies from across the email marketing industry. Today the Kindle version is 99p
amzn.eu/d/cx8Naei
amzn.eu/d/cx8Naei
Long-delayed write up of Deathmatch Island from @olddog.games , still dreaming of a community campaign run in a sort of competitive convention environment maybe?
london-rpg.com/systems-chec...
london-rpg.com/systems-chec...
February 13, 2025 at 5:37 PM
Long-delayed write up of Deathmatch Island from @olddog.games , still dreaming of a community campaign run in a sort of competitive convention environment maybe?
london-rpg.com/systems-chec...
london-rpg.com/systems-chec...
I’m reminded of Jesus’ call to kindness and inclusion—welcoming the least, embracing outsiders, and rejecting division. Be kind. Be inclusive. #jesus #faith #christian #kindness #love #inclusive
![Luke 9:46-56, with words of Jesus [highlighted] and (personal notes) written on the side.
Luke 9:46-56
"An argument arose among them concerning which one of them was the greatest. But Jesus, aware of their inner thoughts, took a little child and put it by his side and said to them, [“Whoever welcomes this child in my name welcomes me, and whoever welcomes me welcomes the one who sent me, for the least among all of you is the greatest.”](Care for the children, orphan and widow. Welcome the immigrant.)
John answered, “Master, we saw someone casting out demons in your name, and we tried to stop him because he does not follow with us.” But Jesus said to him, [“Do not stop him, for whoever is not against you is for you.”](Just because they're not your flavour of Christian doesn't mean they're not faithful and used for good)
When the days drew near for him to be taken up, he set his face to go to Jerusalem. And he sent messengers ahead of him. On their way they entered a village of the Samaritans to prepare for his arrival, but they did not receive him because his face was set toward Jerusalem. When his disciples James and John saw this, they said, [“Lord, do you want us to command fire to come down from heaven and consume them?” But he turned and rebuked them. Then they went on to another village."](That's not very turn the other cheek, is it?)](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:py42pb67yhy4t5iw7hg3nvhd/bafkreieu26tzsgzid5jkhofig5yx5ira4fi6xx6qhdmwetxorxvifw3fva@jpeg)
January 31, 2025 at 7:34 PM
I’m reminded of Jesus’ call to kindness and inclusion—welcoming the least, embracing outsiders, and rejecting division. Be kind. Be inclusive. #jesus #faith #christian #kindness #love #inclusive
More and more I come back to this thought.
January 27, 2025 at 11:01 AM
More and more I come back to this thought.
I shared that on Facebook, Jun 16, 2024... It's not so funny anymore and significantly more serious.
"When someone shows you who they are, believe them the first time." - Maya Angelou
"When someone shows you who they are, believe them the first time." - Maya Angelou
![screenshot of a post from Elon Musk (verified) on X, saying "Believe what you see, not what you're told" with a quote response saying "I've been told you're a genius but I've only ever seen you behave like a [expletive] moron." The expletive is covered by a cry-laughing personal avatar.](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:py42pb67yhy4t5iw7hg3nvhd/bafkreigxbehioe353xhzkfvzwsrqz2lbn3eyjrla54bwvjnpbzcogygl7a@jpeg)
January 21, 2025 at 8:37 PM
I shared that on Facebook, Jun 16, 2024... It's not so funny anymore and significantly more serious.
"When someone shows you who they are, believe them the first time." - Maya Angelou
"When someone shows you who they are, believe them the first time." - Maya Angelou
Yesterday I made a croque monsieur with a much too thick cheese sauce. It was delicious
September 26, 2024 at 6:23 AM
Yesterday I made a croque monsieur with a much too thick cheese sauce. It was delicious
Popped on to noplace to give it a spin.
I wonder what the enshitification of this platform will be and how long before it happens? Pessimistic I know.
Here for a good time, probably not a long time.
I wonder what the enshitification of this platform will be and how long before it happens? Pessimistic I know.
Here for a good time, probably not a long time.
July 4, 2024 at 5:33 AM
Popped on to noplace to give it a spin.
I wonder what the enshitification of this platform will be and how long before it happens? Pessimistic I know.
Here for a good time, probably not a long time.
I wonder what the enshitification of this platform will be and how long before it happens? Pessimistic I know.
Here for a good time, probably not a long time.
How about a bit of personalisation?
Your email marketing's personalisation should use/be:
📝Implicit, explicit, & contextual data
👥Elective & ascribed personas
🕵🏻Achieved covertly and overtly
Your email marketing's personalisation should use/be:
📝Implicit, explicit, & contextual data
👥Elective & ascribed personas
🕵🏻Achieved covertly and overtly
June 22, 2024 at 4:19 PM
How about a bit of personalisation?
Your email marketing's personalisation should use/be:
📝Implicit, explicit, & contextual data
👥Elective & ascribed personas
🕵🏻Achieved covertly and overtly
Your email marketing's personalisation should use/be:
📝Implicit, explicit, & contextual data
👥Elective & ascribed personas
🕵🏻Achieved covertly and overtly
Let's start with the most popular bits: Subject lines and preheaders! After all, can't get clicks if you don't get opens right?
June 22, 2024 at 4:18 PM
Let's start with the most popular bits: Subject lines and preheaders! After all, can't get clicks if you don't get opens right?
No shade on Toy Story 4, it's a great addition and farewell to the series, but Toy Story 3 was a much more dramatic and emotional climax to the gang.
This is coming from someone who was the target audience for each movie. Andy getting older, the journey of the Toys and that final play time...
This is coming from someone who was the target audience for each movie. Andy getting older, the journey of the Toys and that final play time...
October 28, 2023 at 12:04 PM
No shade on Toy Story 4, it's a great addition and farewell to the series, but Toy Story 3 was a much more dramatic and emotional climax to the gang.
This is coming from someone who was the target audience for each movie. Andy getting older, the journey of the Toys and that final play time...
This is coming from someone who was the target audience for each movie. Andy getting older, the journey of the Toys and that final play time...
4 years ago this week I flew out to speak at a marketing conference in Slovakia. I had an amazing time, and I’d love to get back out and start speaking again.
October 17, 2023 at 1:20 PM
4 years ago this week I flew out to speak at a marketing conference in Slovakia. I had an amazing time, and I’d love to get back out and start speaking again.
TOMORROW: Email & More: The Relationship Between CX & Retention
Bring questions and comments to this interactive online panel and join the conversation. airmeet.com/e/c7562b90-9...
Bring questions and comments to this interactive online panel and join the conversation. airmeet.com/e/c7562b90-9...
October 16, 2023 at 12:01 PM
TOMORROW: Email & More: The Relationship Between CX & Retention
Bring questions and comments to this interactive online panel and join the conversation. airmeet.com/e/c7562b90-9...
Bring questions and comments to this interactive online panel and join the conversation. airmeet.com/e/c7562b90-9...
Truly, Spooky Season has now started. It’s not the return of PSL that heralds Spooky Season, but the first Halloween sale email (for something entirely unrelated to Halloween).
Hooray for late-stage capitalism?
Hooray for late-stage capitalism?
October 6, 2023 at 3:48 PM
Truly, Spooky Season has now started. It’s not the return of PSL that heralds Spooky Season, but the first Halloween sale email (for something entirely unrelated to Halloween).
Hooray for late-stage capitalism?
Hooray for late-stage capitalism?