Jonas Sickler
@jonassickler.bsky.social
Brand & consumer insights for Fortune 500 companies
Shoveling fresh snow covering a layer of blood red Japanese maple leaves at night is a gruesome scene
November 12, 2025 at 12:45 AM
Shoveling fresh snow covering a layer of blood red Japanese maple leaves at night is a gruesome scene
Too many AI visibility tools offer high-risk automated recommendations. 👇
November 10, 2025 at 11:51 PM
Too many AI visibility tools offer high-risk automated recommendations. 👇
Photos from my backyard today… fall is fleeting. Gotta catch the color while it lasts
November 8, 2025 at 9:30 PM
Photos from my backyard today… fall is fleeting. Gotta catch the color while it lasts
Happy Halloween everyone!
October 31, 2025 at 3:52 PM
Happy Halloween everyone!
Reddit doesn't appear very often on the first page of Google when you search a brand by name. But when it does, it's incredibly negative.
#brand #reputation #google #search
#brand #reputation #google #search
October 29, 2025 at 5:59 PM
Reddit doesn't appear very often on the first page of Google when you search a brand by name. But when it does, it's incredibly negative.
#brand #reputation #google #search
#brand #reputation #google #search
October 25, 2025 at 3:08 PM
ChatGPT recommending a brand because it was included in a top 10 list published by the same brand.
a cartoon of two spidermans standing in front of a nypd van
ALT: a cartoon of two spidermans standing in front of a nypd van
media.tenor.com
October 22, 2025 at 5:42 PM
ChatGPT recommending a brand because it was included in a top 10 list published by the same brand.
I’m thrilled to share that I’m stepping into a new role as Senior Brand Marketing Analyst at Terakeet!
This new position leverages my obsession with brand and consumer insights, and it incorporates everything I love about marketing — curiosity, exploration, and collaboration!
This new position leverages my obsession with brand and consumer insights, and it incorporates everything I love about marketing — curiosity, exploration, and collaboration!
a man with a mustache in a blue suit says tiny celebration in front of a group of people
ALT: a man with a mustache in a blue suit says tiny celebration in front of a group of people
media.tenor.com
October 2, 2025 at 3:16 PM
I’m thrilled to share that I’m stepping into a new role as Senior Brand Marketing Analyst at Terakeet!
This new position leverages my obsession with brand and consumer insights, and it incorporates everything I love about marketing — curiosity, exploration, and collaboration!
This new position leverages my obsession with brand and consumer insights, and it incorporates everything I love about marketing — curiosity, exploration, and collaboration!
Generative search is the new dark social. These hyper-personalized conversations lead to powerful recommendations that drive consumer behavior.
Brands need to tap the line to understand how they can influence these responses
Brands need to tap the line to understand how they can influence these responses
September 27, 2025 at 1:40 PM
Generative search is the new dark social. These hyper-personalized conversations lead to powerful recommendations that drive consumer behavior.
Brands need to tap the line to understand how they can influence these responses
Brands need to tap the line to understand how they can influence these responses
What I learned from 30 days of vibe coding.
1. Devs aren't going anywhere.
AI can absolutely help you bring your vision to life without knowing how to write a single line of code. But it can't create a secure, bullet-proof app the way a battle-tested developer can.
1. Devs aren't going anywhere.
AI can absolutely help you bring your vision to life without knowing how to write a single line of code. But it can't create a secure, bullet-proof app the way a battle-tested developer can.
September 25, 2025 at 12:47 AM
What I learned from 30 days of vibe coding.
1. Devs aren't going anywhere.
AI can absolutely help you bring your vision to life without knowing how to write a single line of code. But it can't create a secure, bullet-proof app the way a battle-tested developer can.
1. Devs aren't going anywhere.
AI can absolutely help you bring your vision to life without knowing how to write a single line of code. But it can't create a secure, bullet-proof app the way a battle-tested developer can.
We're in a time of rapid technological advancement marked by a surge of new AI-powered startups.
Constantly evaluate your business priorities and choose the partners that best support your needs.
www.inc.com/john-brandon...
Constantly evaluate your business priorities and choose the partners that best support your needs.
www.inc.com/john-brandon...
How to Break Up With Bad Technology
When is it time to pivot, and how do you do it?
www.inc.com
September 12, 2025 at 8:05 PM
We're in a time of rapid technological advancement marked by a surge of new AI-powered startups.
Constantly evaluate your business priorities and choose the partners that best support your needs.
www.inc.com/john-brandon...
Constantly evaluate your business priorities and choose the partners that best support your needs.
www.inc.com/john-brandon...
Anyone else been getting cold emails that scrape your LinkedIn “about” information and turn it into a sales pitch using AI?
September 5, 2025 at 10:50 AM
Anyone else been getting cold emails that scrape your LinkedIn “about” information and turn it into a sales pitch using AI?
Blasting through some serious vibe coding sessions today. 💪💪💪
a red power ranger says power it up in front of a yellow and pink power ranger
ALT: a red power ranger says power it up in front of a yellow and pink power ranger
media.tenor.com
August 29, 2025 at 6:45 PM
Blasting through some serious vibe coding sessions today. 💪💪💪
Anyone get access to comet yet?
www.perplexity.ai/comet
www.perplexity.ai/comet
Comet Browser: A personal AI assistant
Comet Browser by Perplexity is the AI browser that acts as a personal assistant. Automate tasks, research the web, organize your email, and more with Comet.
www.perplexity.ai
August 28, 2025 at 5:57 PM
Anyone get access to comet yet?
www.perplexity.ai/comet
www.perplexity.ai/comet
“We’ve found that people really prefer links that have more context about what they’re clicking and where they go” — Google, 2025
No shit.
No shit.
Google is testing changes to AI Mode to encourage clicks and engagement to publishers and websites, the company said www.seroundtable.com/google-tests...
Google To Test Changes To AI Mode To Encourage Clicks
Google's Robby Stein said that over the coming weeks, Google will be testing changes to AI Mode that will aim to encourage clicks to publishers. He said on X that Google has "been experimenting with h...
www.seroundtable.com
August 26, 2025 at 11:59 AM
“We’ve found that people really prefer links that have more context about what they’re clicking and where they go” — Google, 2025
No shit.
No shit.
I just realized you can whisper dictation to Siri
August 15, 2025 at 8:13 PM
I just realized you can whisper dictation to Siri
Maple ice cream with bacon. 🥓 🍦
August 11, 2025 at 12:14 AM
Maple ice cream with bacon. 🥓 🍦
ChatGPT 5 give us access to PhD level intelligence in our pocket
Yet, robots still can’t slice a hotdog bun New England style
Yet, robots still can’t slice a hotdog bun New England style
August 7, 2025 at 9:20 PM
ChatGPT 5 give us access to PhD level intelligence in our pocket
Yet, robots still can’t slice a hotdog bun New England style
Yet, robots still can’t slice a hotdog bun New England style
Google is basically like a mall food court that’s praising itself for opening up new restaurants, but it’s giving away unlimited free samples at the door.
Google says clicks to websites are "relatively stable" with AI Overviews than before - but is Google’s data flawed? www.seroundtable.com/google-click...
Google Says Clicks To Websites Relatively Stable With AI Overviews
Google's Liz Reid, in response to all the third-party studies, wrote on the Google blog, "Overall, total organic click volume from Google Search to websites has been relatively stable year-over-year."...
www.seroundtable.com
August 7, 2025 at 12:50 PM
Google is basically like a mall food court that’s praising itself for opening up new restaurants, but it’s giving away unlimited free samples at the door.
For all the problems AIOs have, they're quite useful for wine tasting notes. Instead of one person's perspective, you get an aggregate perspective on the flavor profiles.
They're pretty subjective anyways, so accuracy isn't an issue. It's more about getting an impression.
They're pretty subjective anyways, so accuracy isn't an issue. It's more about getting an impression.
July 23, 2025 at 1:12 AM
For all the problems AIOs have, they're quite useful for wine tasting notes. Instead of one person's perspective, you get an aggregate perspective on the flavor profiles.
They're pretty subjective anyways, so accuracy isn't an issue. It's more about getting an impression.
They're pretty subjective anyways, so accuracy isn't an issue. It's more about getting an impression.
For my SEO friends who are also Zelda fans, did you know Google is having some fun when you search the names of the recently announced stars of the upcoming Zelda film?
Google this:
Benjamin Evan Ainsworth
Google this:
Benjamin Evan Ainsworth
July 23, 2025 at 12:18 AM
For my SEO friends who are also Zelda fans, did you know Google is having some fun when you search the names of the recently announced stars of the upcoming Zelda film?
Google this:
Benjamin Evan Ainsworth
Google this:
Benjamin Evan Ainsworth
According to Google's AI Mode, your next doctor may just be a hippo.
July 14, 2025 at 8:28 PM
According to Google's AI Mode, your next doctor may just be a hippo.
Big news for search today.
Perplexity and open AI just announced their own web browsers to compete with chrome.
techcrunch.com/2025/07/09/p...
www.reuters.com/business/med...
Perplexity and open AI just announced their own web browsers to compete with chrome.
techcrunch.com/2025/07/09/p...
www.reuters.com/business/med...
Perplexity launches Comet, an AI-powered web browser | TechCrunch
Perplexity is launching its first AI-powered web browser, Comet, marking the company's latest attempt to unseat Google Search.
techcrunch.com
July 9, 2025 at 9:45 PM
Big news for search today.
Perplexity and open AI just announced their own web browsers to compete with chrome.
techcrunch.com/2025/07/09/p...
www.reuters.com/business/med...
Perplexity and open AI just announced their own web browsers to compete with chrome.
techcrunch.com/2025/07/09/p...
www.reuters.com/business/med...
Alligator party 😏
June 26, 2025 at 1:20 PM
Alligator party 😏