johnelkington.bsky.social
@johnelkington.bsky.social
A visit to the fabled Abbey Road Studios was a welcome opportunity to think through how we might boost the creative sector's contributions to GNP and to #sustainability: open.substack.com/pub/johnelki...
MUSICAL CHAIRS AROUND MRS MILLS’ PIANO
Abbey Road Studio 2 strikes a chord—and not just of the Fab Four kind.
open.substack.com
November 10, 2025 at 12:30 PM
Some personal reflection on Golden Roads to Sustainability, past, present and future: open.substack.com/pub/johnelki...
Golden Roads to Sustainability
Could our visions of better futures prove as fragile as the mystique of Samarkand?
open.substack.com
October 31, 2025 at 4:22 PM
What the Aral Sea Tells Us About Impact open.substack.com/pub/johnelki.... Some reflections spurred by a trip earlier this month to Uzbekistan.
What the Aral Sea Tells Us About Impact
Tragic Soviet errors are being repeated in the Amu Darya (River Oxus) watershed
open.substack.com
October 29, 2025 at 5:45 PM
Genuinely thrilled to be speaking at the 20th edition of the Women's Forum for the Economy & Society in Paris, which runs 6-7 November, www.womens-forum.com. And particularly delighted to share the stage with Rebecca Henderson.
October 29, 2025 at 10:29 AM
When Markets Have Mood Swings
open.substack.com/pub/johnelki...
When Markets Have Mood Swings
What can we learn from historical market moods swings?
open.substack.com
October 9, 2025 at 6:35 PM
What Street Art Tells Us About How Markets Evolve
open.substack.com/pub/johnelki...
What Street Art Tells Us About How Markets Evolve
A long-form account of a sustainability safari into London’s East End
open.substack.com
October 3, 2025 at 2:57 PM
How should we be thinking about future growth? The latest book from RethinkX has the provocative title, "Debunking Degrowth": open.substack.com/pub/johnelki...
RethinkX: Debunking Degrowth
Adam Dorr concludes that a core concept of the deep sustainability movement sucks
open.substack.com
September 29, 2025 at 10:15 AM
Transformation is much talked about these days, but what does it mean, for example, in the food sector? Some clues from the world of the Bezos Center for Sustainable Proteins at Imperial: open.substack.com/pub/johnelki...
Bezos Center For Sustainable Protein
Here I zero in on the Bezos Center for Sustainable Protein in the first of an occasional series of profiles of pioneers in market transformation
open.substack.com
September 25, 2025 at 10:41 AM
Is the Trump regime a blessing in disguise for the #sustainability industry? A new report from Generation Investment Management suggests that could well prove to be the case, in time: open.substack.com/pub/johnelki...
Trump In The Rear-View Mirror
America's runaway President is speeding us into a world former Vice-President Al Gore compares to the Book of Revelations—but Gore’s firm, Generation, suggests Trump may be a gift in disguise.
open.substack.com
September 18, 2025 at 5:32 PM
Delighted to be in conversation with Saif Hameed of Altruistiq on their State of #Sustainability podcast platform. Links to the episode: (1) Apple Podcasts: podcasts.apple.com/us/podcast/i..., or (2) Spotify: open.spotify.com/episode/6Xn7...
Is Sustainability rising or falling? Lessons from past downturns with John Elkington
Podcast Episode · State of Sustainability · 09/18/2025 · 35m
podcasts.apple.com
September 18, 2025 at 3:17 PM
Watching our language during the Trump Ascendancy - and preparing for what comes after: open.substack.com/pub/johnelki...
THE TRANSFORMATION DECADE
What language should we use in discussing system change?
open.substack.com
September 13, 2025 at 5:16 PM
Two areas that the sustainability sector needs to pay more attention to: Marketing Weapons and Weaponizing Markets open.substack.com/pub/johnelki...
Marketing Weapons, Weaponizing Markets
Is the sustainability sector dangerously blind to key emerging threats to our future?
open.substack.com
September 6, 2025 at 5:39 PM
Delighted to be speaking at the 2025 ESG Summit Europe in Madrid on 7th-8th October. Will I see you there? Details: esgsummiteurope.com #ESG #postTrump #sustainability
September 2, 2025 at 1:41 PM
Ever wanted to make change happen in an area you care about? A #ChurchillFellowship is a once-in-a-lifetime chance to inspire the change you want to see. I am a Churchill Fellowship Ambassador; received fellowship in 1981. Apply now: churchillfellowship.org/become-a-fellow #ChurchillFellowship
Become a Fellow
We are a community of changemakers championing global solutions for today's crucial challenges. We were founded in 1965 in memory of Sir Winston Churchill. We offer ideas to inspire your vision for ch...
churchillfellowship.org
August 27, 2025 at 4:06 PM
What If Sustainability Swings Right?
open.substack.com/pub/johnelki...
What If Sustainability Swings Right?
Where politics goes, social agendas often follow.
open.substack.com
August 20, 2025 at 2:10 PM
I adapt the Berkana Institute’s "Two Loops" model to my world. It provides a usefully different perspective to my longstanding societal pressure waves model:
open.substack.com/pub/johnelki...
How To Map The Rewilding Of Markets
I am playing with the Berkana Institute’s “Two Loops” mapping of system change
open.substack.com
July 26, 2025 at 11:18 AM
The connections between UK companies and US politicians, #politics and #democracy: donations-and-democracy.org/united-kingd.... When we talk about the need for #systemchange, this is a key part of the system we need to change.
Donations and Democracy
donations-and-democracy.org
July 25, 2025 at 8:33 AM
Brisk canter around demographics with James Cameron and Daisy Nicholls of "Fossil vs Future." Find episode on Apple, Spotify and and YouTube through links below:

Apple: podcasts.apple.com/gb/podcast/w...

Spotify: open.spotify.com/episode/34Eb...?
si=2ad7fe86ab1f4950

YouTube: youtu.be/N3ZyECzdh5A
WHAT ABOUT DEMOGRAPHICS? Cause for panic or time for intergenerational action? | Ft. John Elkington
Podcast Episode · Fossil vs Future · 15/07/2025 · 45m
podcasts.apple.com
July 18, 2025 at 9:33 AM
Latest episode of the "All In - The Sustainable Business Podcast," features recording of "Sustainability at a Crossroads" webinar on July 15th, 2025.
🔗 Stream here: lnkd.in/gE28yite
🎵 Spotify: lnkd.in/gBGrcb_k
🎧 Apple Music: lnkd.in/g6rkWw-e
Download report here: lnkd.in/e8mfhak4
LinkedIn
This link will take you to a page that’s not on LinkedIn
lnkd.in
July 18, 2025 at 7:45 AM
#Sustainability is not fit for purpose. Radical change is needed, according to 844 experts in 72 countries: open.substack.com/pub/johnelki...
Sustainability At A Crossroads
Radical change is needed, according to 844 experts in 72 countries
open.substack.com
July 17, 2025 at 9:40 AM
Delighted to be keynoting the Shared Value Summit in Melbourne, Australia, on 31st July. Opportunity to review findings of our recent "Sustainability at A Crossroads" survey of 844 experts in 72 countries, globescan.com/insight-of-t..., alongside GlobeScan and the ERM Sustainability Institute.
July 17, 2025 at 8:38 AM
Will we see you tomorrow for the "Sustainability at a Crossroads" webinar? You'll be in good company. 1,000+ registrants already: globescan.com/2025/06/16/s...
Sustainability at a Crossroads
Join GlobeScan, the ERM Sustainability Institute, and Volans for a dynamic and forward-looking webinar on the future of sustainability in today’s volatile and fast-changing world.
globescan.com
July 14, 2025 at 1:19 PM
Insurers Face (Eventual) Risk Of Planetary Insolvency
open.substack.com/pub/johnelki...
Insurers Face (Eventual) Risk Of Planetary Insolvency
Financial—indeed all—markets face no bigger risk than this
open.substack.com
July 10, 2025 at 4:43 PM