@johnelkington.bsky.social
If markets are stories, what are tomorrow's stories and who is telling them? johnelkington.substack.com/p/evolving-n...
Evolving New Market Stories
If markets are stories, what are tomorrow's stories?
johnelkington.substack.com
February 9, 2026 at 2:57 PM
If markets are stories, what are tomorrow's stories and who is telling them? johnelkington.substack.com/p/evolving-n...
The Sphinx As A Symbol Of Sustainability
open.substack.com/pub/johnelki...
open.substack.com/pub/johnelki...
The Sphinx As A Symbol Of Sustainability
A guardian of yesterday’s limits has things to tell us today
open.substack.com
February 3, 2026 at 8:02 PM
The Sphinx As A Symbol Of Sustainability
open.substack.com/pub/johnelki...
open.substack.com/pub/johnelki...
Here Comes Quantum Sustainability
open.substack.com/pub/johnelki...
open.substack.com/pub/johnelki...
Here Comes Quantum Sustainability
In the final part this 3-part series, I explore an idea that is buzzing around my head
open.substack.com
January 23, 2026 at 1:14 PM
Here Comes Quantum Sustainability
open.substack.com/pub/johnelki...
open.substack.com/pub/johnelki...
Is Nature Our "Living Stack"? Some lessons that the sustainability movement might learn from the world of AI: open.substack.com/pub/johnelki...
Is Nature Our "Living Stack"?
In part 2 of this 3-part series, we ask what we can learn from AI “stacks”
open.substack.com
January 21, 2026 at 4:22 PM
Is Nature Our "Living Stack"? Some lessons that the sustainability movement might learn from the world of AI: open.substack.com/pub/johnelki...
Where is the #sustainability agenda headed next? Part 1 is sparked by the thinking of Pavan Sukhdev; part 2 (Wednesday)where I will consider #Nature as a "living stack," and then part 3 (Friday) concludes with a discussion of the concept of "quantum sustainability: open.substack.com/pub/johnelki...
Pavan Sukhev: 2026’s Split-Screen Reality
Part 1 of a 3-part series on the future of sustainability - details at foot of this article.
open.substack.com
January 19, 2026 at 4:22 PM
Where is the #sustainability agenda headed next? Part 1 is sparked by the thinking of Pavan Sukhdev; part 2 (Wednesday)where I will consider #Nature as a "living stack," and then part 3 (Friday) concludes with a discussion of the concept of "quantum sustainability: open.substack.com/pub/johnelki...
I wish this form of education had been available when I was at university: johnelkington.substack.com/p/transformi...
Transforming Education And Educating Tomorrows Transformers
Leaders from around the world learn about the coming transformations
johnelkington.substack.com
January 15, 2026 at 10:04 AM
I wish this form of education had been available when I was at university: johnelkington.substack.com/p/transformi...
Green Lighting The Next Copper Rush
open.substack.com/pub/johnelki...
open.substack.com/pub/johnelki...
Green Lighting The Next Copper Rush
Rio Tinto and Glencore may merge as the world’s biggest miner—largely thanks to copper
open.substack.com
January 14, 2026 at 4:01 PM
Green Lighting The Next Copper Rush
open.substack.com/pub/johnelki...
open.substack.com/pub/johnelki...
Why copper will be make-or-break for the transition to green economies: open.substack.com/pub/johnelki...
Green Lighting The Next Copper Rush
Rio Tinto and Glencore may merge as the world’s biggest miner—largely thanks to copper
open.substack.com
January 14, 2026 at 3:59 PM
Why copper will be make-or-break for the transition to green economies: open.substack.com/pub/johnelki...
Hello To 2026—And To Trump’s Entirely Accidental Gift
open.substack.com/pub/johnelki...
open.substack.com/pub/johnelki...
Hello To 2026—And To Trump’s Entirely Accidental Gift
Thinking aloud about incoming system change
open.substack.com
December 31, 2025 at 11:28 AM
Hello To 2026—And To Trump’s Entirely Accidental Gift
open.substack.com/pub/johnelki...
open.substack.com/pub/johnelki...
A Kaleidoscopic End To 2025
open.substack.com/pub/johnelki...
open.substack.com/pub/johnelki...
A Kaleidoscopic End To 2025
The year to date has left me keen to catch my breath before the New Year dawns
open.substack.com
December 16, 2025 at 4:27 PM
A Kaleidoscopic End To 2025
open.substack.com/pub/johnelki...
open.substack.com/pub/johnelki...
A visit to the fabled Abbey Road Studios was a welcome opportunity to think through how we might boost the creative sector's contributions to GNP and to #sustainability: open.substack.com/pub/johnelki...
MUSICAL CHAIRS AROUND MRS MILLS’ PIANO
Abbey Road Studio 2 strikes a chord—and not just of the Fab Four kind.
open.substack.com
November 10, 2025 at 12:30 PM
A visit to the fabled Abbey Road Studios was a welcome opportunity to think through how we might boost the creative sector's contributions to GNP and to #sustainability: open.substack.com/pub/johnelki...
Some personal reflection on Golden Roads to Sustainability, past, present and future: open.substack.com/pub/johnelki...
Golden Roads to Sustainability
Could our visions of better futures prove as fragile as the mystique of Samarkand?
open.substack.com
October 31, 2025 at 4:22 PM
Some personal reflection on Golden Roads to Sustainability, past, present and future: open.substack.com/pub/johnelki...
What the Aral Sea Tells Us About Impact open.substack.com/pub/johnelki.... Some reflections spurred by a trip earlier this month to Uzbekistan.
What the Aral Sea Tells Us About Impact
Tragic Soviet errors are being repeated in the Amu Darya (River Oxus) watershed
open.substack.com
October 29, 2025 at 5:45 PM
What the Aral Sea Tells Us About Impact open.substack.com/pub/johnelki.... Some reflections spurred by a trip earlier this month to Uzbekistan.
Genuinely thrilled to be speaking at the 20th edition of the Women's Forum for the Economy & Society in Paris, which runs 6-7 November, www.womens-forum.com. And particularly delighted to share the stage with Rebecca Henderson.
October 29, 2025 at 10:29 AM
Genuinely thrilled to be speaking at the 20th edition of the Women's Forum for the Economy & Society in Paris, which runs 6-7 November, www.womens-forum.com. And particularly delighted to share the stage with Rebecca Henderson.
Like It Or Not, The Nordics Still Do It Best
open.substack.com/pub/johnelki...
open.substack.com/pub/johnelki...
Like It Or Not, The Nordics Still Do It Best
New research by Storebrand and GIST Impact sees Nordic companies outperforming global peers on nature-related impacts
open.substack.com
October 24, 2025 at 1:52 PM
Like It Or Not, The Nordics Still Do It Best
open.substack.com/pub/johnelki...
open.substack.com/pub/johnelki...
When Markets Have Mood Swings
open.substack.com/pub/johnelki...
open.substack.com/pub/johnelki...
When Markets Have Mood Swings
What can we learn from historical market moods swings?
open.substack.com
October 9, 2025 at 6:35 PM
When Markets Have Mood Swings
open.substack.com/pub/johnelki...
open.substack.com/pub/johnelki...
What Street Art Tells Us About How Markets Evolve
open.substack.com/pub/johnelki...
open.substack.com/pub/johnelki...
What Street Art Tells Us About How Markets Evolve
A long-form account of a sustainability safari into London’s East End
open.substack.com
October 3, 2025 at 2:57 PM
What Street Art Tells Us About How Markets Evolve
open.substack.com/pub/johnelki...
open.substack.com/pub/johnelki...
How should we be thinking about future growth? The latest book from RethinkX has the provocative title, "Debunking Degrowth": open.substack.com/pub/johnelki...
RethinkX: Debunking Degrowth
Adam Dorr concludes that a core concept of the deep sustainability movement sucks
open.substack.com
September 29, 2025 at 10:15 AM
How should we be thinking about future growth? The latest book from RethinkX has the provocative title, "Debunking Degrowth": open.substack.com/pub/johnelki...
Transformation is much talked about these days, but what does it mean, for example, in the food sector? Some clues from the world of the Bezos Center for Sustainable Proteins at Imperial: open.substack.com/pub/johnelki...
Bezos Center For Sustainable Protein
Here I zero in on the Bezos Center for Sustainable Protein in the first of an occasional series of profiles of pioneers in market transformation
open.substack.com
September 25, 2025 at 10:41 AM
Transformation is much talked about these days, but what does it mean, for example, in the food sector? Some clues from the world of the Bezos Center for Sustainable Proteins at Imperial: open.substack.com/pub/johnelki...
Is the Trump regime a blessing in disguise for the #sustainability industry? A new report from Generation Investment Management suggests that could well prove to be the case, in time: open.substack.com/pub/johnelki...
Trump In The Rear-View Mirror
America's runaway President is speeding us into a world former Vice-President Al Gore compares to the Book of Revelations—but Gore’s firm, Generation, suggests Trump may be a gift in disguise.
open.substack.com
September 18, 2025 at 5:32 PM
Is the Trump regime a blessing in disguise for the #sustainability industry? A new report from Generation Investment Management suggests that could well prove to be the case, in time: open.substack.com/pub/johnelki...
Delighted to be in conversation with Saif Hameed of Altruistiq on their State of #Sustainability podcast platform. Links to the episode: (1) Apple Podcasts: podcasts.apple.com/us/podcast/i..., or (2) Spotify: open.spotify.com/episode/6Xn7...
Is Sustainability rising or falling? Lessons from past downturns with John Elkington
Podcast Episode · State of Sustainability · 09/18/2025 · 35m
podcasts.apple.com
September 18, 2025 at 3:17 PM
Delighted to be in conversation with Saif Hameed of Altruistiq on their State of #Sustainability podcast platform. Links to the episode: (1) Apple Podcasts: podcasts.apple.com/us/podcast/i..., or (2) Spotify: open.spotify.com/episode/6Xn7...
Ben & Jerry’s: End Of An Era?
open.substack.com/pub/johnelki...
open.substack.com/pub/johnelki...
Ben & Jerry’s: End Of An Era?
Jerry Greenfield’s resignation underscores the politicization of the change agenda.
open.substack.com
September 17, 2025 at 9:49 AM
Ben & Jerry’s: End Of An Era?
open.substack.com/pub/johnelki...
open.substack.com/pub/johnelki...
Watching our language during the Trump Ascendancy - and preparing for what comes after: open.substack.com/pub/johnelki...
THE TRANSFORMATION DECADE
What language should we use in discussing system change?
open.substack.com
September 13, 2025 at 5:16 PM
Watching our language during the Trump Ascendancy - and preparing for what comes after: open.substack.com/pub/johnelki...
Two areas that the sustainability sector needs to pay more attention to: Marketing Weapons and Weaponizing Markets open.substack.com/pub/johnelki...
Marketing Weapons, Weaponizing Markets
Is the sustainability sector dangerously blind to key emerging threats to our future?
open.substack.com
September 6, 2025 at 5:39 PM
Two areas that the sustainability sector needs to pay more attention to: Marketing Weapons and Weaponizing Markets open.substack.com/pub/johnelki...
Delighted to be speaking at the 2025 ESG Summit Europe in Madrid on 7th-8th October. Will I see you there? Details: esgsummiteurope.com #ESG #postTrump #sustainability
September 2, 2025 at 1:41 PM
Delighted to be speaking at the 2025 ESG Summit Europe in Madrid on 7th-8th October. Will I see you there? Details: esgsummiteurope.com #ESG #postTrump #sustainability