John Clithero
@johnclithero.bsky.social
Associate Professor of Marketing, Decision Making, Computational Modeling, Neuroeconomics, Consumer Neuroscience.
Pinned
John Clithero
@johnclithero.bsky.social
· Nov 15
Reconsidering the path for neural and physiological methods in consumer psychology
Recent decades have witnessed a burst of neuroscience research investigating mental and physiological processes central to consumer behavior, including sensory perception, memory, and decision making...
myscp.onlinelibrary.wiley.com
New account here so I will mention some of my recent papers!
Here is one earlier this year in JCP, with @umakarma.bsky.social , Gideon Nave, & Hilke Plassmann: "Reconsidering the path for neural and physiological methods in consumer psychology" myscp.onlinelibrary.wiley.com/doi/10.1002/...
Here is one earlier this year in JCP, with @umakarma.bsky.social , Gideon Nave, & Hilke Plassmann: "Reconsidering the path for neural and physiological methods in consumer psychology" myscp.onlinelibrary.wiley.com/doi/10.1002/...
"To the degree that these tools are saving time and energy, I am not seeing researchers reinvest those savings into developing a deeper understanding of their subject matter, making connections to new ideas, or otherwise investing in advancing their current skillset."
Wonderful essay.
Wonderful essay.
My latest piece, on apprenticeship, artificial intelligence, and intrinsic motivation. Handcrafted from the heart.
Please, share and enjoy.
open.substack.com/pub/robchave...
Please, share and enjoy.
open.substack.com/pub/robchave...
A Vibe Coder's Millennium
I got my first home computer in late 2000 when I was in the middle of 10th grade.
open.substack.com
September 11, 2025 at 10:39 PM
"To the degree that these tools are saving time and energy, I am not seeing researchers reinvest those savings into developing a deeper understanding of their subject matter, making connections to new ideas, or otherwise investing in advancing their current skillset."
Wonderful essay.
Wonderful essay.
Continue to be amazed by and draw research inspiration from vision science
On the left is a rabbit. On the right is an elephant. But guess what: They’re the *same image*, rotated 90°!
In @currentbiology.bsky.social, @chazfirestone.bsky.social & I show how these images—known as “visual anagrams”—can help solve a longstanding problem in cognitive science. bit.ly/45BVnCZ
In @currentbiology.bsky.social, @chazfirestone.bsky.social & I show how these images—known as “visual anagrams”—can help solve a longstanding problem in cognitive science. bit.ly/45BVnCZ
August 19, 2025 at 8:14 PM
Continue to be amazed by and draw research inspiration from vision science
What a wonderful essay in the NYTimes by Emily Falk @falklab.bsky.social that blends together many #neuroeconomics results www.nytimes.com/2025/07/06/o...
Opinion | Here Is the Science of Why You Doomscroll
www.nytimes.com
July 7, 2025 at 12:21 AM
What a wonderful essay in the NYTimes by Emily Falk @falklab.bsky.social that blends together many #neuroeconomics results www.nytimes.com/2025/07/06/o...
"Psychology is fragmented into the study of a myriad of constructs and measures, most of which are used very rarely. This hinders cumulative knowledge generation." www.nature.com/articles/s41...
Defragmenting psychology - Nature Human Behaviour
Psychology is fragmented into the study of a myriad of constructs and measures, most of which are used very rarely. This hinders cumulative knowledge generation. We call on the field to defragment psy...
www.nature.com
April 13, 2025 at 3:42 PM
"Psychology is fragmented into the study of a myriad of constructs and measures, most of which are used very rarely. This hinders cumulative knowledge generation." www.nature.com/articles/s41...
Looks like a very cool paper!
Excited to share a new paper with Daphna Shohamy & @nathanieldaw.bsky.social! Using fmri reactivation, we measured *when* people build preferences from memory. We found that people tend to do so before a choice, but that they also wait until choice time when options are linked to multiple memories
Proactive and reactive construction of memory-based preferences - Nature Communications
Making new decisions requires retrieving memories, but when this occurs is unclear. The authors show that people typically access memories before a choice unless there are many related memories to con...
www.nature.com
February 15, 2025 at 11:37 PM
Looks like a very cool paper!
"Evaluating Behavioral Incentive Compatibility: Insights from Experiments" www.aeaweb.org/articles?id=...
Evaluating Behavioral Incentive Compatibility: Insights from Experiments
(Fall 2024) - Incentive compatibility is core to mechanism design. The success of auctions, matching algorithms, and voting systems all hinge on the ability to select incentives that make it in the in...
www.aeaweb.org
January 22, 2025 at 3:33 AM
"Evaluating Behavioral Incentive Compatibility: Insights from Experiments" www.aeaweb.org/articles?id=...
Adding this to my reading pile: "The affective gradient hypothesis: an affect-centered account of motivated behavior"
The affective gradient hypothesis: an affect-centered account of motivated behavior
Everyone agrees that feelings and actions are intertwined, but cannot agree how. According to dominant models, actions are directed by estimates of va…
www.sciencedirect.com
December 16, 2024 at 10:23 PM
Adding this to my reading pile: "The affective gradient hypothesis: an affect-centered account of motivated behavior"
So true and so much more clever than my "misc 4" folder this year.
At the end of each term, any files remaining on my desktop go here to...likely be never opened again.
December 16, 2024 at 10:16 PM
So true and so much more clever than my "misc 4" folder this year.
Timely article in latest JEL issue: "The Economics of Social Media"
www.aeaweb.org/articles?id=...
www.aeaweb.org/articles?id=...
The Economics of Social Media
(December 2024) - We provide a guide to the burgeoning literature on the economics of social media. We first define social media platforms and highlight their unique features. We then synthesize the m...
www.aeaweb.org
December 9, 2024 at 5:15 PM
Timely article in latest JEL issue: "The Economics of Social Media"
www.aeaweb.org/articles?id=...
www.aeaweb.org/articles?id=...
Just finished reading "Categories We Live By: How We Classify Everyone and Everything"
Highly recommended! Both serious and entertaining examples of how categorization is challenging.
direct.mit.edu/books/monogr...
Highly recommended! Both serious and entertaining examples of how categorization is challenging.
direct.mit.edu/books/monogr...
Categories We Live By: How We Classify Everyone and Everything
An in-depth analysis of how humanity's compulsion to categorize affects every aspect of our lived experience.The minute we are born—sometimes even before—w
direct.mit.edu
December 8, 2024 at 4:12 PM
Just finished reading "Categories We Live By: How We Classify Everyone and Everything"
Highly recommended! Both serious and entertaining examples of how categorization is challenging.
direct.mit.edu/books/monogr...
Highly recommended! Both serious and entertaining examples of how categorization is challenging.
direct.mit.edu/books/monogr...
Looks like an interesting read for #neuroeconomics folks
The sensory valuation account of aesthetic experience
Perspective by Marcos Nadal (@mnadal.bsky.social) & Martin Skov (@mskov01.bsky.social)
Web: go.nature.com/3ZfccAG
PDF: rdcu.be/d13QD
Perspective by Marcos Nadal (@mnadal.bsky.social) & Martin Skov (@mskov01.bsky.social)
Web: go.nature.com/3ZfccAG
PDF: rdcu.be/d13QD
December 3, 2024 at 5:49 AM
Looks like an interesting read for #neuroeconomics folks
More ongoing great threads about complexity in decision making
I like Ryan’s paper and (obviously) I think complexity matters for behavior.
But I think Florian’s updating too much from one experiment. I want to see replications and results from ‘nearby’ designs before saying the lottery anomalies have nothing to do with risk.
But I think Florian’s updating too much from one experiment. I want to see replications and results from ‘nearby’ designs before saying the lottery anomalies have nothing to do with risk.
Some of the most important lottery anomalies from the behavioral risk literature (e.g., probability weighting and loss aversion) actually have nothing to do with risk.
They also arise in perfectly deterministic settings.
Lead article in the latest AER issue:
www.aeaweb.org/articles?id=...
November 29, 2024 at 11:49 PM
More ongoing great threads about complexity in decision making
👏
There's a lot of papers out there on optimal stopping but I think I've read enough.
November 26, 2024 at 5:19 PM
👏
Looks like a very cool paper! "Predicting and Understanding Individual-Level Choice Under Risk" eml.berkeley.edu/~kariv/EKO_I...
eml.berkeley.edu
November 25, 2024 at 2:29 AM
Looks like a very cool paper! "Predicting and Understanding Individual-Level Choice Under Risk" eml.berkeley.edu/~kariv/EKO_I...
Wish there was a way to have animated figures more organically in more academic papers
I could've framed this better, but I do enjoy the ghost-y trails flowingdata.com/2024/11/14/e...
November 24, 2024 at 1:12 AM
Wish there was a way to have animated figures more organically in more academic papers
Looks like an excellent resource!
Check it out! The future of Neurosynth.
We launched Neurosynth Compose: A free and open platform for neuroimaging meta-analysis. NS-Compose makes it easy to perform custom neuroimaging meta-analyses without leaving the browser.
It's live, check it out! compose.neurosynth.org
We launched Neurosynth Compose: A free and open platform for neuroimaging meta-analysis. NS-Compose makes it easy to perform custom neuroimaging meta-analyses without leaving the browser.
It's live, check it out! compose.neurosynth.org
neurosynth compose
Neurosynth-Compose App
compose.neurosynth.org
November 24, 2024 at 12:29 AM
Looks like an excellent resource!
Lots of new followers! Hi! Here is a 2021 piece in JACR w/ @umakarma.bsky.social and Ming Hsu: "Toward an Integrative Conceptualization of Maladaptive Consumer Behavior" we combine concepts from marketing, psychiatry, and #neuroeconomics www.journals.uchicago.edu/doi/abs/10.1...
Toward an Integrative Conceptualization of Maladaptive Consumer Behavior | Journal of the Association for Consumer Research: Vol 6, No 3
Abstract Consumer research has explored several dimensions of maladaptive decision-making, including compulsive consumption and behavioral addiction. Here we propose extending this work by integrating...
www.journals.uchicago.edu
November 23, 2024 at 8:28 PM
Lots of new followers! Hi! Here is a 2021 piece in JACR w/ @umakarma.bsky.social and Ming Hsu: "Toward an Integrative Conceptualization of Maladaptive Consumer Behavior" we combine concepts from marketing, psychiatry, and #neuroeconomics www.journals.uchicago.edu/doi/abs/10.1...
Very excited about this paper w/ Moriah Stendel and @robchavez.bsky.social "Computational Mechanisms of Self-enhancement During Social Comparison and their Relationship to Internalizing Symptoms" osf.io/preprints/ps...
OSF
osf.io
November 19, 2024 at 6:38 AM
Very excited about this paper w/ Moriah Stendel and @robchavez.bsky.social "Computational Mechanisms of Self-enhancement During Social Comparison and their Relationship to Internalizing Symptoms" osf.io/preprints/ps...
Great #neuroeconomics starter pack!
How about a Neuroecon Starter Pack?
I didn't want to presume - I only added people who I *know* have attended a neuroecon conference or who've used this label on themselves (at least once). So additions are very very welcome!
go.bsky.app/1K9Suh
I didn't want to presume - I only added people who I *know* have attended a neuroecon conference or who've used this label on themselves (at least once). So additions are very very welcome!
go.bsky.app/1K9Suh
November 19, 2024 at 2:59 AM
Great #neuroeconomics starter pack!
"Supervised Machine Learning for Eliciting Individual Demand" published last year in AEJ Micro w/ Josh Tasoff and JJ Lee. For those interested in choice prediction, WTP elicitation, and machine learning applied to experimental data.
www.aeaweb.org/articles?id=...
www.aeaweb.org/articles?id=...
Supervised Machine Learning for Eliciting Individual Demand
(November 2023) - The canonical direct-elicitation approach for measuring individuals' valuations for goods is the Becker-DeGroot-Marschak procedure, which generates willingness-to-pay (WTP) values th...
www.aeaweb.org
November 15, 2024 at 3:39 PM
"Supervised Machine Learning for Eliciting Individual Demand" published last year in AEJ Micro w/ Josh Tasoff and JJ Lee. For those interested in choice prediction, WTP elicitation, and machine learning applied to experimental data.
www.aeaweb.org/articles?id=...
www.aeaweb.org/articles?id=...
New account here so I will mention some of my recent papers!
Here is one earlier this year in JCP, with @umakarma.bsky.social , Gideon Nave, & Hilke Plassmann: "Reconsidering the path for neural and physiological methods in consumer psychology" myscp.onlinelibrary.wiley.com/doi/10.1002/...
Here is one earlier this year in JCP, with @umakarma.bsky.social , Gideon Nave, & Hilke Plassmann: "Reconsidering the path for neural and physiological methods in consumer psychology" myscp.onlinelibrary.wiley.com/doi/10.1002/...
Reconsidering the path for neural and physiological methods in consumer psychology
Recent decades have witnessed a burst of neuroscience research investigating mental and physiological processes central to consumer behavior, including sensory perception, memory, and decision making...
myscp.onlinelibrary.wiley.com
November 15, 2024 at 3:35 PM
New account here so I will mention some of my recent papers!
Here is one earlier this year in JCP, with @umakarma.bsky.social , Gideon Nave, & Hilke Plassmann: "Reconsidering the path for neural and physiological methods in consumer psychology" myscp.onlinelibrary.wiley.com/doi/10.1002/...
Here is one earlier this year in JCP, with @umakarma.bsky.social , Gideon Nave, & Hilke Plassmann: "Reconsidering the path for neural and physiological methods in consumer psychology" myscp.onlinelibrary.wiley.com/doi/10.1002/...
Just joined! Will be looking for #marketing #decisionmaking #jdm #consumerneuroscience #neuroeconomics
November 12, 2024 at 6:35 AM
Just joined! Will be looking for #marketing #decisionmaking #jdm #consumerneuroscience #neuroeconomics