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johannesfranzen.bsky.social
Johannes Franzen
@johannesfranzen.bsky.social
16K followers 3K following 7K posts
Literaturwissenschaft und Kulturjournalismus, u.a. FAZ, taz, Zeit Online und Merkur. Redaktion 54books.

https://linktr.ee/johannesfranzen
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johannesfranzen.bsky.social
ich liebe sie
November 10, 2025 at 7:50 AM
johannesfranzen.bsky.social
Aus internen Dokumenten deutet sich an, dass Meta klar ist, dass die Gebühren und Strafen, die für das Schalten von Scam-Werbung unter dem Gewinn liegt, den sie damit erzielen können. Dass ihre Plattform ein wichtiger Bestandteil der internationalen Fraud Economy ist - egal.
The documents make clear that Meta aims to reduce its illicit revenue stream in the future. But the company is concerned that abrupt reductions of scam advertising revenue could affect its business projections, according to a 2025 document that discusses the impact of “violating revenue” – income from ads that violate Meta’s standards, such as scams, illegal gambling, sexual services or dubious health products. The documents note that Meta plans to try to cut the share of Facebook and Instagram revenue derived from scam ads. In the meantime, Meta has internally acknowledged that regulatory fines for scam ads are certain, and anticipates penalties of up to $1 billion, according to one internal document. But those fines would be much smaller than Meta’s revenue from scam ads, a separate document from November 2024 states. Every six months, Meta earns $3.5 billion from just the portion of scam ads that “present higher legal risk,” the document says, such as those falsely claiming to represent a consumer brand or public figure or demonstrating other signs of deceit. That figure almost certainly exceeds “the cost of any regulatory settlement involving scam ads.”
November 9, 2025 at 1:02 PM
johannesfranzen.bsky.social
Wer eine hohe Wahrscheinlichkeit aufweist, ein Scammer zu sein, muss allerdings mehr bezahlen. Meta lässt sich also ein Premium bezahlen, um die eigenen User betrügen zu dürfen.
Much of the fraud came from marketers acting suspiciously enough to be flagged by Meta’s internal warning systems. But the company only bans advertisers if its automated systems predict the marketers are at least 95% certain to be committing fraud, the documents show. If the company is less certain – but still believes the advertiser is a likely scammer – Meta charges higher ad rates as a penalty, according to the documents. The idea is to dissuade suspect advertisers from placing ads. The documents further note that users who click on scam ads are likely to see more of them because of Meta’s ad-personalization system, which tries to deliver ads based on a user’s interests.
November 9, 2025 at 12:59 PM
johannesfranzen.bsky.social
Derweil profitiert Meta/Facebook prächtig daran. In diesem vielbeachteten Artikel ist von über 10 Prozent der Werbeeinnahmen die Rede. Gesperrt wird man übrigens nur, wenn die Wahrscheinlichkeit, dass es sich um Scam handelt bei 95 Prozent liegt.

www.reuters.com/investigatio...
Meta is earning a fortune on a deluge of fraudulent ads, documents show
Meta projected 10% of its 2024 revenue would come from ads for scams and banned goods, and it internally estimates that its platforms show users 15 billion scam ads a day, company documents show.
www.reuters.com
November 9, 2025 at 12:58 PM
Reposted by Johannes Franzen
daxwerner.bsky.social
Sie sollten zwei Helmut Schmidt KIs entwickeln die sich auf 6 Seiten ZEIT gegenseitig interviewen
November 8, 2025 at 11:09 AM
Reposted by Johannes Franzen
mahalusa.bsky.social
Fand ich super, nur dank Deiner Empfehlung entdeckt! Danke dafür

@janskudlarek.bsky.social @johannesfranzen.bsky.social
November 8, 2025 at 5:04 PM