Jo
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jocameroo.bsky.social
Jo
@jocameroo.bsky.social
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Head of Content @moz
BTS filming every SEOs favourite video format, Whiteboard Friday!
July 11, 2025 at 5:53 AM
Anyone else watching Shifty and hearing Adam Curtis’ voice in their head, ghost narrating the meme-like all caps text over grainy video?

www.bbc.co.uk/iplayer/epis...
Shifty
When power begins to shift in society, everything becomes unstable, exciting and frightening. Living in Britain at the end of the 20th century. From acclaimed film maker Adam Curtis.
www.bbc.co.uk
July 10, 2025 at 9:49 AM
Reposted by Jo
What Has Changed in SEO? | Whiteboard Friday Revisited With Cyrus Shepard - via @jocameroo.bsky.social#seo
What Has Changed in SEO? | Whiteboard Friday Revisited With Cyrus Shepard
moz.com
July 9, 2025 at 5:55 AM
Reposted by Jo
Great point by Jes Scholz

#seo #ai
March 13, 2025 at 9:37 AM
Ahhhh it is a relief and a delight to read this reaction. I’m for ever and always grateful for the contributions of so many talented folks to Moz Blog over the years, but some stuff we just gotta retire.
This Moz email is a master class on how to delete old content by 3rd-party contributors while still showing respect for the author

✔️ Shows appreciation
✔️ Clearly states why posts will be deprecated
✔️ Suggests saving copies
✔️ Encourages future collaboration
✔️ Maintains a friendly tone

Bravo Moz! 👏
March 13, 2025 at 7:51 AM
Reposted by Jo
This Moz email is a master class on how to delete old content by 3rd-party contributors while still showing respect for the author

✔️ Shows appreciation
✔️ Clearly states why posts will be deprecated
✔️ Suggests saving copies
✔️ Encourages future collaboration
✔️ Maintains a friendly tone

Bravo Moz! 👏
March 12, 2025 at 10:28 PM
This I do not have a picture of 😮
March 12, 2025 at 11:42 AM
If the google landscaper is of intrigue, you can see lots of pictures of its gradual construction on my insta stories www.instagram.com/jocameroo/
March 12, 2025 at 11:41 AM
Have any selfconfessed nontechnical folks tried this process? We’ve added some updates and troubleshooting tip from @tory.thegray.co if you’re thinking of giving it a go!

moz.com/blog/interna...
How I Found Internal Linking Opportunities With Vector Embeddings
Raise your local SEO visibility with complete local SEO management.
moz.com
March 11, 2025 at 9:11 AM
“It’s likely that some of the ‘heat’ we saw across 2023 was a result of opening Pandora’s box of machine- generated content.”
Published our annual "Google Warming" report, with 11 years of data at-a-glance. Google reported an astonishing 4,781 launched in 2023, and 2024 was one of the hottest years on record. How can we disentangle it all?

moz.com/blog/chartin...
11 Years of Google Warming: Is Search Heating Up?
If your job has anything to do with search, you might feel like Google changes every day. Don’t worry, it’s just your imagination — in reality, it’s more like 13 changes every day. We can’t chase ever...
moz.com
March 3, 2025 at 10:34 AM
What could be more on-brand than London city thick with fog and an aptly named cruffin
March 3, 2025 at 9:18 AM
Reposted by Jo
Published our annual "Google Warming" report, with 11 years of data at-a-glance. Google reported an astonishing 4,781 launched in 2023, and 2024 was one of the hottest years on record. How can we disentangle it all?

moz.com/blog/chartin...
11 Years of Google Warming: Is Search Heating Up?
If your job has anything to do with search, you might feel like Google changes every day. Don’t worry, it’s just your imagination — in reality, it’s more like 13 changes every day. We can’t chase ever...
moz.com
February 27, 2025 at 2:44 PM
Just 3 weeks left to pitch your awesome idea for MozCon 2025. We have events in New York and London this year. Not sure how to pitch? Chima has got you covered 👉 moz.com/blog/mozcon-...
How to Pitch To Speak at MozCon 2025
Thinking of pitching for MozCon 2025? Learn how to create a standout speaker pitch, discover hot topics organizers love, and boost your chances of taking the stage.
moz.com
March 3, 2025 at 7:16 AM
Reposted by Jo
I'm kind of fascinated by the visibility we've lost in our data, this post has a few good ideas especially 4 and 5 that I hadn't thought of and are easy to implement / track.
5 Reasons Your Direct Traffic Can Suddenly Drop
Noticed a sudden drop in direct traffic? Discover 5 key reasons for the decline and learn how to diagnose the issue effectively to keep your analytics on track.
moz.com
January 14, 2025 at 2:01 PM
My New Year’s resolutions are: keep doing what I’m doing, cut out the shit that didn’t work and double down on the shit that did.
Also drink less coffee. This is me on the 2nd, coffee in hand. Off to a great start 🥳
January 4, 2025 at 9:39 AM
As the end of the year rolls nearer feeling lucky to have the chance to celebrate with a fantastic festive (pizza is festive right?) lunch with fabulous people
December 20, 2024 at 10:28 AM
This reminds me of what we were chatting about at Mozcon a few years ago 🤔 @nickleroy.bsky.social
Ever feel like your website content is getting sucked into a black hole, never to be seen again?

According to Google, that might actually be happening.

Here's an explanation of "marauding black holes" in Google Search, and how to avoid them.

www.youtube.com/shorts/MgxH4...
Google Warns Of Duplicate Content “Black Holes” Caused By Error Pages #seo
YouTube video by Matt G. Southern
www.youtube.com
December 10, 2024 at 12:35 PM
Reposted by Jo
My colleague @dr-pete.bsky.social is still asleep, but his breakdown of recent Site Reputation Abuse shenanigans just went live.

The relationship between this update (and other recent updates) and affiliate monetisation is particularly interesting imo.

moz.com/blog/site-re...
December 10, 2024 at 9:06 AM
Do I just accept at this point that I’m too old to figure out how to use Snapchat
December 10, 2024 at 10:30 AM
Like you, I do my time at the reel factory, and if i get delivered a lot of one type of content is used it as a log-off trigger. Then I get less of that content and stay on the platform longer. The system works, I guess
November 26, 2024 at 1:41 PM
Resetting my algorithm with aviation and jet lag content
November 26, 2024 at 1:39 PM
Reposted by Jo
👀 What's *your* top SEO prediction and tip for 2025? Submit them in the form here and I'll be featuring the top ones in an upcoming special #SEOFOMO Edition -including a mention and link to your site-! hub.seofomo.co/surveys/seo-...
November 25, 2024 at 12:51 PM
Just finished watching Disclaimer and I’m heart broken
November 25, 2024 at 8:10 PM
Reposted by Jo
'Tis the season to change your article headlines from 2024 to 2025 🫤
November 25, 2024 at 2:25 PM
Keyword aren’t dead, they are evolving
November 20, 2024 at 7:29 PM