Joaquín Peña Fernández
@joapen.com
Lifelong learner, runner, biker, willing to learn and contribute.
I do it through projects: Wardley Maps, Competitive Strategy, basketball...
I do it through projects: Wardley Maps, Competitive Strategy, basketball...
New release of Crossing the Chasm with Wardley Maps,
This update focuses on practical application, advanced strategy, and clarity:
1.- Reorganized Table of Contents (ToC): The entire ToC has been restructured to provide a clearer, more logical learning path.
This update focuses on practical application, advanced strategy, and clarity:
1.- Reorganized Table of Contents (ToC): The entire ToC has been restructured to provide a clearer, more logical learning path.
November 26, 2025 at 11:36 PM
New release of Crossing the Chasm with Wardley Maps,
This update focuses on practical application, advanced strategy, and clarity:
1.- Reorganized Table of Contents (ToC): The entire ToC has been restructured to provide a clearer, more logical learning path.
This update focuses on practical application, advanced strategy, and clarity:
1.- Reorganized Table of Contents (ToC): The entire ToC has been restructured to provide a clearer, more logical learning path.
1 hour with other 4 people mapping about debt,
nice conversation to understand the perception of others about sovereign debt
this was the result,
nice conversation to understand the perception of others about sovereign debt
this was the result,
November 20, 2025 at 7:09 PM
1 hour with other 4 people mapping about debt,
nice conversation to understand the perception of others about sovereign debt
this was the result,
nice conversation to understand the perception of others about sovereign debt
this was the result,
Bitcoin Treasuries, an amazing way to connect institutional investors to Bitcoin. Full of controversy about how leveraged these companies are.
joapen.com/blog/2025/10...
joapen.com/blog/2025/10...
October 15, 2025 at 6:43 PM
Bitcoin Treasuries, an amazing way to connect institutional investors to Bitcoin. Full of controversy about how leveraged these companies are.
joapen.com/blog/2025/10...
joapen.com/blog/2025/10...
October 12, 2025 at 8:57 PM
All day having calls around this diagram,
how to connect the product definition, building, test and benefits realization.
how to connect the product definition, building, test and benefits realization.
July 8, 2025 at 6:34 PM
All day having calls around this diagram,
how to connect the product definition, building, test and benefits realization.
how to connect the product definition, building, test and benefits realization.
Things do not move alone, they need forces that align the humans involved in the game, their incentives, their personal agendas, etc.
June 16, 2025 at 12:58 PM
Things do not move alone, they need forces that align the humans involved in the game, their incentives, their personal agendas, etc.
OODA Loop are usually ignored by the people using Wardley Maps, and it's fine, because there is so much to do before to need to use OODA loops during the conversation.
OODA loop adoption is not simple, and I differentiate these mental stages when using it:
OODA loop adoption is not simple, and I differentiate these mental stages when using it:
June 6, 2025 at 11:24 AM
OODA Loop are usually ignored by the people using Wardley Maps, and it's fine, because there is so much to do before to need to use OODA loops during the conversation.
OODA loop adoption is not simple, and I differentiate these mental stages when using it:
OODA loop adoption is not simple, and I differentiate these mental stages when using it:
Removing ignorance,
this time, understanding the different components that shape a framework for organizing, building, executing and improving Agents.
Apart of LanChain, what other emerging frameworks are you working in this space?
this time, understanding the different components that shape a framework for organizing, building, executing and improving Agents.
Apart of LanChain, what other emerging frameworks are you working in this space?
June 2, 2025 at 10:52 PM
Removing ignorance,
this time, understanding the different components that shape a framework for organizing, building, executing and improving Agents.
Apart of LanChain, what other emerging frameworks are you working in this space?
this time, understanding the different components that shape a framework for organizing, building, executing and improving Agents.
Apart of LanChain, what other emerging frameworks are you working in this space?
white collar substitution works like this
May 29, 2025 at 7:06 PM
white collar substitution works like this
Define the decision makers,
- Define well what is requested
- Communicate to them that a decision is required
when you forget this... you are in trouble
- Define well what is requested
- Communicate to them that a decision is required
when you forget this... you are in trouble
May 28, 2025 at 9:20 PM
Define the decision makers,
- Define well what is requested
- Communicate to them that a decision is required
when you forget this... you are in trouble
- Define well what is requested
- Communicate to them that a decision is required
when you forget this... you are in trouble
14 months later after I did this meme-map,
what changes do you see in comparison to 1 year ago?
#wardleymaps
what changes do you see in comparison to 1 year ago?
#wardleymaps
May 24, 2025 at 12:58 PM
14 months later after I did this meme-map,
what changes do you see in comparison to 1 year ago?
#wardleymaps
what changes do you see in comparison to 1 year ago?
#wardleymaps
Maps are a qualitative tool, not a quantitative one.
Distances are very difficult to represent accurately.
The purpose of a map is to provide guidance and facilitate shared understanding, not as a project deliverable.
#wardleymaps
Distances are very difficult to represent accurately.
The purpose of a map is to provide guidance and facilitate shared understanding, not as a project deliverable.
#wardleymaps
May 18, 2025 at 1:12 PM
Maps are a qualitative tool, not a quantitative one.
Distances are very difficult to represent accurately.
The purpose of a map is to provide guidance and facilitate shared understanding, not as a project deliverable.
#wardleymaps
Distances are very difficult to represent accurately.
The purpose of a map is to provide guidance and facilitate shared understanding, not as a project deliverable.
#wardleymaps
In any industry, value creation takes different forms.
Each solution to a need can add value individually, but if you look at it from an industry perspective, there are formats that destroy net value.
An easy example is music.
Each solution to a need can add value individually, but if you look at it from an industry perspective, there are formats that destroy net value.
An easy example is music.
May 15, 2025 at 4:48 PM
In any industry, value creation takes different forms.
Each solution to a need can add value individually, but if you look at it from an industry perspective, there are formats that destroy net value.
An easy example is music.
Each solution to a need can add value individually, but if you look at it from an industry perspective, there are formats that destroy net value.
An easy example is music.
Mapping requires practice, to provide guidance is appreciated by the ones that doesn't have time to figure out the best way to learn
With the launch of this environment, we try to guide with the learning
Pick your preferred choices and be ready because you will have to practice
With the launch of this environment, we try to guide with the learning
Pick your preferred choices and be ready because you will have to practice
May 12, 2025 at 1:29 PM
Mapping requires practice, to provide guidance is appreciated by the ones that doesn't have time to figure out the best way to learn
With the launch of this environment, we try to guide with the learning
Pick your preferred choices and be ready because you will have to practice
With the launch of this environment, we try to guide with the learning
Pick your preferred choices and be ready because you will have to practice
Moving a company from one stage of evolution to other is like crossing the Rubicon
It's passing a point of no return
It's passing a point of no return
May 10, 2025 at 12:27 PM
Moving a company from one stage of evolution to other is like crossing the Rubicon
It's passing a point of no return
It's passing a point of no return
Why is it important to be first mover or fast follower?
Because switching costs play an important role in many of the tensions between forces
#wardkeymaps
Because switching costs play an important role in many of the tensions between forces
#wardkeymaps
May 8, 2025 at 8:34 PM
Why is it important to be first mover or fast follower?
Because switching costs play an important role in many of the tensions between forces
#wardkeymaps
Because switching costs play an important role in many of the tensions between forces
#wardkeymaps
Components can have meaning, representing growth, decrease, a pipeline.
Capital flows can be represented with different weight in the lines to indicate the concrete things.
#wardleymaps
Capital flows can be represented with different weight in the lines to indicate the concrete things.
#wardleymaps
May 7, 2025 at 10:26 AM
Components can have meaning, representing growth, decrease, a pipeline.
Capital flows can be represented with different weight in the lines to indicate the concrete things.
#wardleymaps
Capital flows can be represented with different weight in the lines to indicate the concrete things.
#wardleymaps
the dude who did this nailed it.
It applies to all AIs
It applies to all AIs
May 5, 2025 at 2:59 PM
the dude who did this nailed it.
It applies to all AIs
It applies to all AIs
Situational awareness is basic, we all know that,
but!
there's another perspective in organizations we always should understand well: anthropological situational awareness: how the human tensions of the people leading business units work.
but!
there's another perspective in organizations we always should understand well: anthropological situational awareness: how the human tensions of the people leading business units work.
May 5, 2025 at 11:58 AM
Situational awareness is basic, we all know that,
but!
there's another perspective in organizations we always should understand well: anthropological situational awareness: how the human tensions of the people leading business units work.
but!
there's another perspective in organizations we always should understand well: anthropological situational awareness: how the human tensions of the people leading business units work.
you cannot call it "healthcare", a better term is "Capped healthcare system by Insurance for consumers"
May 5, 2025 at 11:44 AM
you cannot call it "healthcare", a better term is "Capped healthcare system by Insurance for consumers"
You cannot reverse-engineering why an user need something, and use that information to forecast user needs. The % of success is low.
If possible try to understand the revealed preferences of the users, performing forward testing, and using that info to make decisions (not easy either, but better)
If possible try to understand the revealed preferences of the users, performing forward testing, and using that info to make decisions (not easy either, but better)
May 1, 2025 at 12:05 PM
You cannot reverse-engineering why an user need something, and use that information to forecast user needs. The % of success is low.
If possible try to understand the revealed preferences of the users, performing forward testing, and using that info to make decisions (not easy either, but better)
If possible try to understand the revealed preferences of the users, performing forward testing, and using that info to make decisions (not easy either, but better)
Cultivate the habit of "exploring the new" looking with the right perspective and avoiding to fall into the "exciting" of the new trends is quite difficult.
The pressure of being in the leading edge all the time is a lot of pressure for some CxOs
The pressure of being in the leading edge all the time is a lot of pressure for some CxOs
April 29, 2025 at 12:26 PM
Cultivate the habit of "exploring the new" looking with the right perspective and avoiding to fall into the "exciting" of the new trends is quite difficult.
The pressure of being in the leading edge all the time is a lot of pressure for some CxOs
The pressure of being in the leading edge all the time is a lot of pressure for some CxOs
April 27, 2025 at 12:38 PM