Journal of Marketing Analytics
jmanalytics.bsky.social
Journal of Marketing Analytics
@jmanalytics.bsky.social
The Journal of Marketing Analytics features applied research papers on topics like targeting, segmentation, big data, customer loyalty and lifecycle management, cross-selling, CRM, data quality management, multi-channel marketing, and marketing
Reposted by Journal of Marketing Analytics
How Machine Learning Slashed False Positives in Malicious Domain Detection by Nearly Half

Introduction: In the fast-evolving battlefield of cybersecurity, precision can mean the difference between safety and compromise. Threat intelligence firms are constantly refining their tools to detect…
How Machine Learning Slashed False Positives in Malicious Domain Detection by Nearly Half
Introduction: In the fast-evolving battlefield of cybersecurity, precision can mean the difference between safety and compromise. Threat intelligence firms are constantly refining their tools to detect malicious domains more accurately, reducing the “noise” that overwhelms security teams. Recently, WhoisXML API made a significant leap forward, cutting the false positive rate in its First Watch Malicious Domains Data Feed from 3% to 1.66%.
undercodenews.com
October 17, 2025 at 10:32 PM
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Former Xerox CEO Ursula Burns says she didn't say no to a work-related request for the first 15 years of her career, and it helped her climb the ladder at work.
This workplace 'superpower' helped me rise to the top, says first Black woman CEO in the Fortune 500
Former Xerox CEO Ursula Burns says she didn't say no to a work-related request for the first 15 years of her career, and it helped her climb the ladder at work.
cnb.cx
October 18, 2025 at 12:00 AM
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Did you know recent AI research is now streamlining academic work, from literature reviews to data analysis? This makes research faster and more efficient, but are we losing the depth of human insight?
October 17, 2025 at 10:29 PM
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A study presents Learned Programmatic Representation models that use Large Language Models to create features for decision tree predictors, achieving performance akin to neural networks while preserving interpretability, potentially transforming machine learning. https://arxiv.org/abs/2510.14825
Programmatic Representation Learning with Language Models
ArXiv link for Programmatic Representation Learning with Language Models
arxiv.org
October 17, 2025 at 10:51 PM
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The Tor Project recently released Tor Browser 15.0a4 with the usual collection of bug fixes and improvements, but the biggest change is the removal of Firefox's new AI and machine learning components (Tor Browser is a modified version of Firefox).

www.neowin.net/news/tor-bro...
Tor Browser says no to Firefox's AI features as it removes them
As AI in browsers goes mainstream, with companies like Microsoft and Mozilla leading the pack, browsers like Tor are swimming against the current by removing AI-related features in version 15.0a4.
www.neowin.net
October 18, 2025 at 12:08 AM
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AI tools are entering the doctor's office and clinicians need to be prepared
AI tools are entering the doctor's office and clinicians need to be prepared
More health-care AI is focused on administrative and clinical uses, solving issues that doctors, nurses and administrative staff are having.
cnb.cx
October 17, 2025 at 7:02 PM
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Army Corps of Engineers pausing $11 billion in projects over shutdown, Trump budget chief says
Army Corps of Engineers pausing $11 billion in projects over shutdown, Trump budget chief says
"The Democrat shutdown has drained the Army Corps of Engineers' ability to manage billions of dollars in projects," OMB Director Russell Vought said.
cnb.cx
October 17, 2025 at 7:08 PM
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FAA lets Boeing increase 737 Max production almost two years after near-catastrophic accident
FAA lets Boeing increase 737 Max production almost two years after near-catastrophic accident
The FAA had capped Boeing's production at 38 a month in early 2024 after a door plug blew out of a nearly new 737 Max 9.
cnb.cx
October 17, 2025 at 9:13 PM
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Reposted by Journal of Marketing Analytics
The Trump administration by Monday will furlough about 1,400 workers at the agency that manages the US nuclear weapons arsenal due to the government shutdown, the Department of Energy said reut.rs/499ZsSl
October 17, 2025 at 10:36 PM
Reposted by Journal of Marketing Analytics
Reposted by Journal of Marketing Analytics
An ICE agent, who is being arrested for drunk driving and nearly killing his little kids & others, tries to stop the arrest by racially profiling the officers arresting him. Amazing to watch the courtesy given to him as he is belligerent and uncooperative
October 17, 2025 at 3:11 PM
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It’s the latest example of how the Trump administration is using government aid for transit projects as leverage to pressure cities and states to comply with federal mandates.
Trump Admin Orders NYC to Halt 34th Street Busway Project
New York City halted work on its plan to redesign 34th Street in Midtown to speed up bus service after the Trump administration ordered the city to pause it.
bloom.bg
October 17, 2025 at 6:01 PM
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Proxy advisory firm ISS recommends voting against Tesla CEO $1 trillion pay plan reut.rs/4nZZot8
Proxy advisory firm ISS recommends voting against Tesla CEO $1 trillion pay plan
Proxy advisory firm Institutional Shareholder Services (ISS) on Friday urged Tesla shareholders to vote against CEO Elon Musk's proposed $1 trillion performance award, citing concerns over excessive compensation and governance risks.
reut.rs
October 17, 2025 at 6:10 PM
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heartbroken to learn the pope sympathizes with the poor. how can i continue to believe in god
October 17, 2025 at 5:43 PM
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Google pushes AI into flight deals as antitrust scrutiny, competition heat up
Google pushes AI into flight deals as antitrust scrutiny, competition heat up | TechCrunch
Google has launched Flight Deals as its AI tool within Google Flights to help travelers find cheaper fares.
techcrunch.com
August 14, 2025 at 3:16 PM
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US appeals court wipes out order certifying FirstEnergy investor class action reut.rs/3HuIsLg
US appeals court wipes out order certifying FirstEnergy investor class action
A U.S. appeals court has reversed an earlier decision allowing a group of investors to band together to sue Ohio electric utility FirstEnergy for billions of dollars in damages for alleged violations of federal securities laws.
reut.rs
August 14, 2025 at 3:25 PM
Reposted by Journal of Marketing Analytics
Reposted by Journal of Marketing Analytics
Data analysis slows down marketing teams

53% of marketers in North America cite data analysis and insights as the top bottleneck slowing down marketing cycles

content-na1.emarketer.com/data-analysi...

#DigitalMarketing
August 7, 2025 at 2:30 PM
Using necessary condition analysis to understand digital storytelling’s impact on consumer behavior

Ana Catarina Cadima Lisboa, Álvaro L. Dias, José Luis Abrantes, Bruno Ferreira & Catarina Sousa

link.springer.com/article/10.1...
Using necessary condition analysis to understand digital storytelling’s impact on consumer behavior - Journal of Marketing Analytics
Digitalization disrupted the marketing landscape, enabling connection with stakeholders, but also introducing heightened competition and digitally empowered consumers. These consumers navigate a world...
link.springer.com
August 1, 2025 at 8:26 PM
Cultivating engagement: a social media analysis of vertical farming brands’ communication strategies

Junqi Shao, Tianli Chen & Leona Yi-Fan Su

link.springer.com/article/10.1...
Cultivating engagement: a social media analysis of vertical farming brands’ communication strategies - Journal of Marketing Analytics
Novel foods offer a promising solution to future sustainability challenges. However, they have been slow to attract attention due to the usual liabilities of newness and smallness faced by new food co...
link.springer.com
August 1, 2025 at 8:21 PM