I'm writing mine right now - and happy to trade some tips. It's not my favorite activity, but I've made progress!

I appreciate this long-term take on the Gallup poll data.

The part of the survey that jumped out at me was nearly 30% of the Republicans that reported being drinkers in 2023, stopping 2 years later. I can't imagine the first place we would see this would be in the survey...

Enjoyed it enough to take an instant screenshot!

"While MolsonCoors is technically getting back into 'craft', I doubt that’s how they’re planning to talk about it. Instead, they’re getting (further) into the Mexican-inspired beer market"

So much potential for big brewers to new energy to lagers. A segment led by Bud/Coors/Miller is bad for beer

As long as it isn't Bulletproof!

I'll have to take a look - any names stand out?

Imagine if coffee could capture some of the momentum around the new wave of "gut healthy" sodas

That category is flying, with little/no science behind it...

Also - I think I have the exact opposite view here

“Craft is famously resistant to roll-up synergies,” said Samuel Adams founder Jim Koch, who decades ago helped start the craft beer movement in the U.S.

How far along are we in a complete rethinking of playing out from the back?

And how much does that goal (and Southampton) speed it up...

Samuel
Amber
Second cousin

Will take all the good news we can get about the NYC brewing scene. Threes makes some of my favorite beer

Love this- such a perfect encapsulation of the vibes on the way up.

2015 was pretty much the peak for craft and this reads so differently now, for so many reasons

I think the days of exporting a craft beer halfway around the world are (rightfully) coming to an end.
Just no need with so much local/fresh craft around

I don't think Sapporo has a Euro brewing presence? I'd guess they could find a local brewery with capacity if the consumer demand was strong